Getting started in Social Marketing


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A short presentation from Claire Chapman, UK Social Media Coach on getting started on using social media

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Getting started in Social Marketing

  1. 1. Getting Started in Social Marketing Claire Chapman UK Social Media Coach
  2. 2. The Wide World of Web 2.0
  3. 3. Big Benefits in Social Media • Visibility • Credibility • Reach • Business Development • Thought Leadership • Connection
  4. 4. Social Media: One part of the story • Is your business “Joined Up” in it’s approach? – Clear niche and core business – Know your audience – Know what you want to achieve Communicate effectively and clearly – Keyword rich – Using a range of marketing that works for you
  5. 5. Is your thinking Joined-Up?
  6. 6. Where shall I start? • Some key questions to ask yourself: – Who is my tribe/ audience? – How do I like to work? – What is my GOAL (see next slide) – What do I have already? – What is realistic (Time/ Energy / Resources)
  7. 7. Before I get started.... SOCIAL... Is the key to success.... What does that mean to you? What’s good etiquette...
  8. 8. The Golden Rule (s) • Treat others as you would like others to treat you • Don’t assume what works for you, will work for others!
  9. 9. The Social Business: Before you jump in!
  10. 10. How to get started.... • What do I need? – Equipment: PC, Broadband (preferably) – Social Media Accounts – easy to set up. Strong passwords – Clarity about how much time you are willing to spend – Goals / Objectives – Valuable Content – Content is KING! – You can start by: – Listening in – Seeing what your competitors are using – Asking others how they are using the sites & benefits – Start small – one at a time.
  11. 11. Book me for training... Ready for more? I offer both individual and group training on LinkedIn and Twitter. Training can be run either face to face or over telephone/ skype with the addition of webinar access to my screen to help you really consolidate visually your learning. All training is offered with in-depth technical notes and checklists. Prices start from £70 for 1 hour of one to one support or I run Group Workshops LinkedIn 2/ Twitter: Now ICF Accredited for 5 CCE’s
  12. 12. About Claire Chapman • Claire Chapman is the UK Social Media Coach. • Claire’s passion is to help people “Join Up” their thinking to create powerful, passionate, connected brand achievements in the work they do. • Claire works with a range of tribes including Career Professionals who want to stay ahead of the online game, Business Owners and Job Seekers. • Ready to connect the dots with your personal brand? Contact Claire at: • Web: • Twitter: • LinkedIn: • Email: • Tel: 07815 091 039