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L oo k Wh o ’s Talking How an Emerging Social Web is Changing the Way You  Live, Work and Play
A  T ale of  T wo Citizens
The S o cial  W eb <ul><li>A powerful  global conversation  has begun. Through the Internet, people are discovering and in...
Web  2 . 0 second generation internet The ongoing transition of the World Wide Web from a collection of websites to a full...
Web 2.0 Consumer 2.0 individual Enterprise 2.0 community PULL PUSH Intangibles sharing transparency cooperation autonomy t...
 
W o rd  o f M o uth <ul><li>News Flash : Consumers are message- immune </li></ul>
From Viral to Traditional
 
11.8 % market share
V i ral Market iiii ng <ul><li>Viral Marketing  and  Viral Advertising  refer  </li></ul><ul><li>to marketing techniques t...
C i t i zen Med i a The Power of Word of Mouth Social Software Technology Consumer-Generated Content
Bl o gs < web l o gs > engag i ng authent i c human vo i ce participat i ve  conversat i onal collaborat i ve commun i ty ...
 
 
W i k i s
 
P o dcasts
 
R eal  S imple  S yndication
C ustomised  C ontent
 
Find knowledge, not information
 
 
 
<ul><li>“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – whic...
band w idth
S O A, Enterprise 2. 0 <ul><li>“Current technologies are not doing a good job of capturing knowledge.  New platforms focus...
S O A, Enterprise 2. 0 <ul><li>“The technologists of E2.0 are not trying to impose preconceived notions about how work sho...
 
 
<ul><li>Collective intelligence, rated as transformational (new ways of doing business across industries that will result ...
<ul><li>Mike Stopforth </li></ul><ul><li>www.mikestopforth.com </li></ul><ul><li>082 378 1691 </li></ul><ul><li>[email_add...
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Look Who's Talking - Mike Stopforth, HIP 2006

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Look Who's Talking: How an Emerging Social Web is Changing the Way You Live, Work and Play

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Look Who's Talking - Mike Stopforth, HIP 2006

  1. 1. L oo k Wh o ’s Talking How an Emerging Social Web is Changing the Way You Live, Work and Play
  2. 2. A T ale of T wo Citizens
  3. 3. The S o cial W eb <ul><li>A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies. </li></ul>
  4. 4. Web 2 . 0 second generation internet The ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform
  5. 5. Web 2.0 Consumer 2.0 individual Enterprise 2.0 community PULL PUSH Intangibles sharing transparency cooperation autonomy trust opinion participation altruism social networking Tangibles blogs wikis podcasting social bookmarking folksonomies RSS
  6. 7. W o rd o f M o uth <ul><li>News Flash : Consumers are message- immune </li></ul>
  7. 8. From Viral to Traditional
  8. 10. 11.8 % market share
  9. 11. V i ral Market iiii ng <ul><li>Viral Marketing and Viral Advertising refer </li></ul><ul><li>to marketing techniques that seek to exploit </li></ul><ul><li>pre-existing social networks to produce </li></ul><ul><li>exponential increases in brand awareness, </li></ul><ul><li>through viral processes similar to the spread </li></ul><ul><li>of an epidemic </li></ul>
  10. 12. C i t i zen Med i a The Power of Word of Mouth Social Software Technology Consumer-Generated Content
  11. 13. Bl o gs < web l o gs > engag i ng authent i c human vo i ce participat i ve conversat i onal collaborat i ve commun i ty d i verse
  12. 16. W i k i s
  13. 18. P o dcasts
  14. 20. R eal S imple S yndication
  15. 21. C ustomised C ontent
  16. 23. Find knowledge, not information
  17. 27. <ul><li>“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” </li></ul><ul><li>Rupert Murdoch, News Corp </li></ul>
  18. 28. band w idth
  19. 29. S O A, Enterprise 2. 0 <ul><li>“Current technologies are not doing a good job of capturing knowledge. New platforms focus not on capturing knowledge itself, but rather on the practices and output of knowledge workers.” </li></ul><ul><li>Andrew McAfee </li></ul>
  20. 30. S O A, Enterprise 2. 0 <ul><li>“The technologists of E2.0 are not trying to impose preconceived notions about how work should be categorized or structured. Instead, they’re building tools that let these aspects emerge.” </li></ul><ul><li>Andrew McAfee </li></ul>
  21. 33. <ul><li>Collective intelligence, rated as transformational (new ways of doing business across industries that will result in major shifts in industry dynamics) is expected to reach mainstream adoption in 5 to 10 years. It’s an approach to producing intellectual content (such as code, documents, indexing and decisions) that results from individuals working together with no centralized authority. This is seen as a more cost-efficient way of producing content, metadata, software and certain services. </li></ul>
  22. 34. <ul><li>Mike Stopforth </li></ul><ul><li>www.mikestopforth.com </li></ul><ul><li>082 378 1691 </li></ul><ul><li>[email_address] </li></ul>

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