Seo Web Developer Cheat Sheet


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Seo Web Developer Cheat Sheet

  1. 1. The Web Developer’s SEO Cheat Sheet Revision 06 Important SEO HTML tags Search Engine Indexing Limits *Does not apply to websites with significant authority <head> Page File Size No more than 150 kilobytes (Before Images, CSS and other Attachments) Title Tag <title>Keyword</title> Amount of No more than 100 unique links per page </head> links Title Tag No more than 70 characters <h1>Most Important</h1> H1,H2,H3 <h2>Second Most Important</h2> Meta No more than 155 characters <h3>Third Most Important</h3> Description Bad Example: Bold, Strong <b>Keyword</b> Parameters in object=1&type=2&kind=3&node=5&arg=6 No more than 2 (Same Worth) <strong>Keyword</strong> URL Good Example: Image <img src=”keyword.jpg” alt=”keyword” /> (XHTML) Bad Example: <a href=”” title=”keyword”>Keyword noun/danny/car Hyperlink in Anchor Text</a> Depth of URL No more than 4 *Best Practice Hyperlink <a href=”” title=”keyword” Good Example: (No Followed) rel=”nofollow”>Keyword in Anchor Text</a> Recommended Title Tag Syntax 301 Redirect for Apache Keyword < Category | Website Title Write to file called ‘.htaccess’. The file is named only as an extension. Hidden files must be viewable in operating system. mod_rewrite must be enabled Command Description Common Canonical Homepage Issue Redirect 301 /oldpage.html Redirect single file or directory to a new newpage.html file or directory on a different domain Bad RewriteEngine on Redirect to http:// Good RewriteCond %{HTTP_HOST} ^ [NC] Affects entire domain. RewriteRule ^/(.*)$$1 [L,R=301] To condense the four default homepages into one homepage, use 301 redirects (See table on right) to correct for erroneous incoming Entire site: Redirect entire domain to a new domain links and make all internal links point to your domain using the Redirect 301 / as either a 301 (recommended) or 302 syntax ‘’. Always include trailing “/” on folders. Redirect permanent /old
  2. 2. The Web Developer’s SEO Cheat Sheet Important Search Engine Robots Robots Meta Tag Last updated April 29th 2008. Check for updates <meta name=”ROBOT NAME” content=”ARGUMENTS” /> Google Search Googlebot/2.1 ( ROBOT NAME can be either “robots” for all robots Google Search Googlebot/2.1 ( or the user-agent of a specific robot. Google Image Search Googlebot-Image/1.0 See robot user-agent list to the left. Google Image Search Googlebot-Image/1.0 ( Arguments Google, Yahoo, Live, MSN Search msnbot/x.xx ( noindex Page Not Indexed Ask MSN Search MSNBOT/0.xx (  Google, Yahoo, Live, All Links on Page nofollow MSN Media Search Robot msnbot-media/1.0 (+ Ask Become No Followed Google, Yahoo, Live, Windows Live Product Search msnbot-Products/1.0 (+  noarchive Page Not Cached Ask Microsoft Search for Mobiles MSNBOT_Mobile MSMOBOT Mozilla/2.0 (compatible; MSIE 4.02; Windows CE; Default) Stops Description and Title noodp Google,Yahoo, Live Tag Overwrite by DMOZ Alexa / The Internet Archive ia_archiver (Only for Homepage) Alexa / The Internet Archive Stops Description and noydir Yahoo Title Tag Overwrite by Alexa / The Internet Archive ia_archiver/1.6 Yahoo Directory Yahoo Blog Search Yahoo-Blogs/v3.9 (compatible; Mozilla 4.0; MSIE 5.5; Stops Google from crawling-02.html ) nosnippet Google Generating Description Yahoo Multimedia Search Yahoo-MMAudVid/1.0 (mms dash mmaudvidcrawler dash support at yahoo dash inc dot com) Based on On-page Text Yahoo Product Search YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; Yahoo Product Search YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; Sitemap Syntax Yahoo Product Search YahooSeeker/1.1 (compatible; Mozilla 4.0; MSIE 5.5; <?xml version=”1.0” encoding=’UTF-8’?> <urlset xmlns=’’> <url> Ask/Teoma Search Mozilla/2.0 (compatible; Ask Jeeves) <loc></loc> <lastmod>1987-05-25</lastmod> Ask/Teoma Search Mozilla/2.0 (compatible; Ask Jeeves/Teoma) <changefreq>monthly</changefreq> <priority>0.8</priority> Ask/Teoma Search Mozilla/2.0 (compatible; Ask Jeeves/Teoma; </url> </urlset> Common Robot Traps Robots.txt Syntax Default Locations Search Engines Look for Sitemaps User-agent: * Input Forms Disallow: /privatefolder/ Session IDs in URL Disallow: /privatefile.html Pages Restricted by Cookies Frames User-agent: Googlebot/2.1 Disallow: /nogoogle.html Visit for a free sitemap Logins Sitemap: