How To Build Your Sales Page
So That It Rocks!
Cheryl J. Moses
A lot of entrepreneurs are stumped when it comes down to
writing a great sales page.
I mean, a sales page that converts a potential buyer into
an actual customer so your copy has to be good. When
you look at most sales pages, they usually take a prospect
through several phases.
This is because there is a formula to writing an effective
sales page, so that it works, and works well. It starts off with
curiosity and ends with a purchase.
Although it might seem difficult and tedious, there are a few key
factors that must be included if you choose do write a sales
Remember, this is always something that can be outsourced but
for your own reference and business it‟s important for you to
know about anything that can affect your business.
Headlines that Reign
This is what will grab your reader‟s attention so it has to rock! It is also
known as the most important element of the entire sales page. I guess
that makes sense since it IS the first thing your prospect will see.
Unfortunately, if the headline is well put together, you could end up
losing a customer. You can find out more about writing a sassy
The most important thing you can do is identify what problems your
readers are facing and let them know how your product or service
solves that problem.
Emotions are on Fiyah!
Most people are so drawn by their emotions and this is the
main reason why they buy in the first place.
If you can give them something that will make them look
better, feel better, look smarter, or feel secure, then you just
may have the solution to their problem.
Buying decisions are based on emotions. And who are the
main buyers in the world? Women/moms.
The logical part is what justifies the decision to purchase.
Proof is in the Pudding
Proof says ” I got you” and is exactly what you want to help your
prospect buy your product/service. There are several different forms
of proof that you can use such as data and statistics to help back you
up. You can also use justify the price to get the sale.
Some people look at numbers differently. If a number is too large,
they think it‟s expensive and too much to afford. If you break it down
for them and say something like, ” it‟s $3.57 a day which is less than a
McDonald‟s Happy Meal”, that will justify the price and make
prospects perceive it better.
A great form of proof which reigns on a sales page, are
testimonials. I‟ve bought several products that piqued my
interest just based on testimonials.
If you aren‟t familiar with what a testimonial is, it‟s a short
rave review from a customer or client, present or past. If you
can get an endorsement from an expert in your industry,
that‟s even better.
Both of these will help lead a prospect to click on that “buy
Never Leave Out a Call to Action
If you do not have a call to action, your sales page is
incomplete. Period. That “Buy Now” or “Yes, Let Me In”
button is the command that tells the reader what you want
them to do next.
Actually, you should have that button a few times within
your sales page. This way, people who are ready to buy will
not have to wait until the end of the page to make the
Images Make a Sales Page Pop
What you don‟t want to have is a boring sales page with no oomph. It
really won‟t do anything for you and it may not keep your reader‟s
attention too long.
Yes, headlines will grab their attention but you need to keep their
attention also. If you really want to look like a rock star, include a
video on your sales page.
Video is the top marketing solution for businesses and a lot of people
aren‟t doing them. This is where you can shine and be different. You
can find free stock photos online at dreamstime.com or use Google
images to include in your message. You can even sign up on
istockphoto.com„s site to get free images. All it takes are 2 or 3 images
that will make your page pop.
If you include all of these ingredients on your sales page, you will
have high conversions which means more money in the bank.
Your copy doesn‟t have to be perfect but it does have to be on
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