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MassTLC Social Media Kadient presentation

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MassTLC Social media event In the trenches with 4 B2B marketers, 091113, Kadient presentation

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MassTLC Social Media Kadient presentation

  1. 1. The Scoop on Kadient<br /><ul><li>Sales Enablement Technology
  2. 2. Sales Playbooks, Sales Content, and Sales Performance Analytics – within CRM
  3. 3. Targeting companies with $100 mil in revenue
  4. 4. 50 employees, 2 FT marketers, several who straddle</li></li></ul><li>How we use social media<br /><ul><li>Opportunity:
  5. 5. Educate the market on sales enablement, playbooks and the Kadient brand
  6. 6. Connect with customers, prospects, influencers—extending our reach
  7. 7. Be present – our competitors are actively using social media
  8. 8. Tools we Use (the usual):</li></li></ul><li>Content that goes viral: Sales Enablement eBook<br />Goal: To spread Kadient’s ideas and to build credibility around our expertise in helping sales teams be more productive <br />
  9. 9. Content that goes viral: “I Need a Playbook” Music Video<br />Some more fun for #sales from Amy Black at Kadient. http://ow.ly/35UN @Davestei<br />Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @jillkonrath<br />RT: Check out the I Need a Playbook/Sales Hero music video - great fun from Amy Black of Kadient @david_genuis<br />Goal: Educate the sales and marketing arena about Kadient and our new offering of Sales Playbooks<br />

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