2 D3 D Concersion Swaggmedia


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

2 D3 D Concersion Swaggmedia

  1. 1. Dynamic 3D Conversion System by SWAGG MEDIA 2011
  2. 2. What we are offerring <ul><li>SP-Pro ® : proprietary conversion tool; Patent pending </li></ul><ul><li>R&D team to lead the 3D evolution. </li></ul><ul><li>Experienced International Project Management & System. </li></ul><ul><li>Best in field graphic artists and programmers in Korea. </li></ul><ul><li>Highest Standard Security Systems to protect client IP. </li></ul>
  3. 3. SP-Pro ® : ROK 10-2010-0002846 <ul><li>Patent pending Software and Engine </li></ul><ul><ul><li>1. INPUT- 2D file is uploaded for conversion process. </li></ul></ul><ul><ul><li>2. OUTLINE – Objects and backgrounds are outlined. Manually, every object is </li></ul></ul><ul><ul><li>differentiated and allocated a cubic value. Relational depth values between </li></ul></ul><ul><ul><li>outlined objects are also established. Connected by nodal points. </li></ul></ul><ul><ul><li>3. MAP – 2D image layer is combined with the differentiated layer to form a new </li></ul></ul><ul><ul><li>3-dimensional vector map. </li></ul></ul><ul><ul><li>4. CUBIC DEPTH VALUE – Individual objects are assigned depth values at the </li></ul></ul><ul><ul><li>pixel level. </li></ul></ul><ul><ul><li>5. INTERPOLATION – Automated algorithmic process. Individual pixels are </li></ul></ul><ul><ul><li>activated through automation, and follow the cubic values of the map created in step 3 </li></ul></ul><ul><ul><li>6. LEFT EYE IMAGE – Through rotation the Left Eye Image is generated in </li></ul></ul><ul><ul><li>proportion with the Right Eye Image at the pixel level. </li></ul></ul><ul><ul><li>7. 3D OUTPUT – New Left Eye image is combined with Right Eye Image to create a new 3D output image. </li></ul></ul>
  4. 4. Work Process <ul><ul><li>Object Extraction </li></ul></ul><ul><ul><li>Allocate Cubic Values </li></ul></ul><ul><ul><li>Generate Left Eye Image </li></ul></ul><ul><ul><li>Corrections on Hidden Area </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><ul><li>Manual+ S/W </li></ul></ul><ul><ul><li>Manual+ S/W </li></ul></ul><ul><ul><li>S/W </li></ul></ul><ul><ul><li>Manual+ S/W </li></ul></ul>2D image (Right Eye) Left Eye Image Film for Right Eye Film for Left Eye 2D Film (Right Eye Film)
  5. 5. The Basic Features of the Work Process
  6. 6. Company C’s netting method (competitor’s process)
  7. 7. The Unique Features of the Work Process <ul><li>Single working layer:objects within a frame are individually controllable. </li></ul><ul><li>Each object is individually allocated a Cubic Value. </li></ul><ul><li>Maximal Creative Support: Creative decision making is possible throughout the workflow, without being cost-prohibitive. </li></ul>SWAGG MEDIA Company “C” Company “B” Proprietary S/W SP Pro® Proprietary S/W Photoshop + other programs Work is processed holistically- single onscreen image Complicated shots use many other interconnect layers of images. Use many folds of layers that are combined. Object-based method Netting method Layer method
  8. 8. <ul><ul><li>We can delineate backgrounds and objects and then process them individually. </li></ul></ul><ul><ul><li>When choosing backgrounds and objects, no secondary procedures are necessary. </li></ul></ul><ul><ul><li>Extracting objects requires the most manpower. Simplicity of this process, however, allows the use of </li></ul></ul><ul><ul><li>semi-skilled manpower. </li></ul></ul><ul><ul><li>No limitations on the number of objects that can be extracted. Even raindrops can be given a three-dimensional effect. </li></ul></ul><ul><ul><li>Objects which undergo distortion when shot in 3D cameras such as translucent glass, puddle, fire, smog, can be easily three-dimensionalized. </li></ul></ul>The Unique Features of the Work Process –cont. SWAGG MEDIA Company “C” Objects can be treated independently from one another Each object is connected to a net. Grid dependent. Workflow system on single onscreen display Complex shots require multiple subordinate layers. Manipulation of one object does not alter the whole operation Interlinking of objects requires redundancy of whole operation. Complicated shot? Simple solutions. Raindrops? Simple solutions. Complicated shots need complicated operations. Longer edit time. Extreme difficulty in treating debris or raindrops leads to compromised quality. Fast moving objects? Simple solutions. Extreme difficulty in treating moving/rolling objects.
  9. 9. <ul><ul><li>Three-dimensional effect can be given independently to backgrounds and objects in scene. </li></ul></ul><ul><ul><li>Background perspective. The flatness of background in wide shots or long lens shots can be given a deep 3D </li></ul></ul><ul><ul><li>depth. </li></ul></ul><ul><ul><li>Location of objects. Precise allocation of cubic values and depth calibration create real effects. </li></ul></ul><ul><ul><li>The volume of objects. Uniquely extrinsic qualities of objects are preserved. </li></ul></ul><ul><li>A map graphing depth values enables our precise work. </li></ul><ul><li>Editing and revisions are easy. </li></ul><ul><ul><li>Edits by directors and vfx team can begin after a first pass. </li></ul></ul><ul><ul><li>Edits and revisions do not affect whole scenes. Objects can be isolated for edits or retouches. </li></ul></ul>The Unique Features of the Work Process –cont. SWAGG MEDIA Company “C” Edit is simple. Edits require alteration of entire scene. Editing complex shots is also easy. Complex shots need the entire shot edited. Level of difficulty : High Free to copy/move each object in scene. In grid-based system, movement and duplication are dependent on correspondence of both horizontal and vertical lines. Possible to adjust each object’s height/width/position Impossible
  10. 10. <ul><li>Our process involves initial separation of objects and backgrounds </li></ul><ul><ul><li>If background is shot in advance, it is very easy to create film for the left eye for scenes where the background </li></ul></ul><ul><ul><li>remains the same. </li></ul></ul><ul><ul><li>Scenes shot with blue screen are easy to produce for the left eye. </li></ul></ul><ul><ul><li>If there is no movement in background and objects, we can use previous shot’s map as is. </li></ul></ul><ul><ul><li>To produce higher quality work and to plan a smoother workflow, inDSP prefers to become involved at the </li></ul></ul><ul><ul><li>beginning of production. </li></ul></ul>The Unique Features of the Work Process –cont. SWAGG MEDIA Company “C” Separation background and objects is key to inDSP’s workflow. Extreme difficulty. Complicated shots need multiple subordinate layers in order to make an accurate background.
  11. 11. <ul><li>Easy to improve the software since it is an Object-based system. </li></ul><ul><ul><li>Easy to be automated. </li></ul></ul><ul><ul><ul><li>Object tracing feature is strong on moving objects like an arrow. </li></ul></ul></ul><ul><ul><ul><li>After left eye picture is created, background search and auto-fill features can be readily used. </li></ul></ul></ul><ul><ul><li>InDSP is continuing to develop the program’s automation features. </li></ul></ul>The Unique Features of the Work Process –cont. SWAGG MEDIA Company “C” Easy to be automated Difficult to be automated An automated system for filling empty spaces after Object is moved out is in development. Automation system: impossible Object tracing feature It is possible to trace object only if there is correspondence between horizontal and vertical lines.
  12. 12. The Unique Features of the Work Process –cont. No limits to the number of objects we can three-dimensionalize in a shot. Company “B” SWAGG MEDIA Scenes with numerous Objects: Very complicated Compromised quality. They can’t do ‘drops’ Complicated. Always best quality. We can do raindrops!
  13. 13. The Unique Features of the Work Process –cont. Excellent 3D effects on translucent glass, puddle, fire, and smog – all of which are susceptible to cubic distortion when filmed in 3D cameras. Company B SWAGG MEDIA Three-dimensionalizes translucent glass, puddle Smoke and fire. Impossible Very possible
  14. 14. The Unique Features of the Work Process –cont. Creating real depth perspective in the background is a simple process. Even in panoramic shots! Company B SWAGG MEDIA Background perspective Complicated simple
  15. 15. The Unique Features of the Work Process –cont. After a first pass, we consult with our client for revisions and retouches. Company “B” SWAGG MEDIA Adjusting depth of three-dimensionalization Very complicated Takes too much effort and time Leads to cost overruns. Very easy to make fixes. Editing while working is possible with quick turnaround. We do not fear major edits.
  16. 16. SWAGG MEDIA’s Competitive Advantage <ul><li>Converting a 100 minute film is a massive undertaking that requires the management of hundreds of </li></ul><ul><li>employees. Strong top to bottom structural organization and business management are keys to success. </li></ul><ul><li>Overseas experiences of board of directors </li></ul><ul><ul><li>Ran a factory in Yanbian, China, with over 100 employees </li></ul></ul><ul><ul><li>Managed business locations in Laos </li></ul></ul><ul><ul><li>Exploring business expansion in China and Laos. </li></ul></ul><ul><li>Major company working experiences of board of directors. </li></ul><ul><ul><li>Board of Director members have experience working at Korea’s largest corporations. </li></ul></ul><ul><ul><li>Plans in place for hiring and training manpower, including assistance from the government of </li></ul></ul><ul><ul><li>Korea. </li></ul></ul><ul><li>Over 20 years of combined experience in project management. </li></ul><ul><ul><li>ITrelated projects. </li></ul></ul><ul><ul><li>Track record of cutting production period from 5 days into 1.5 days by applying TOC and cell </li></ul></ul><ul><ul><li>producing method in Yanbian, China. </li></ul></ul>Production Management
  17. 17. <ul><li>Creative and technical consultations with client side (Director, Producer, vxf supervisor and Stereographer) </li></ul><ul><ul><li>3D breakdowns and key frame selections for sampling. </li></ul></ul><ul><ul><li>Plan most cost-effective solutions. </li></ul></ul><ul><ul><li>Proofing and modifications before finaling . </li></ul></ul><ul><ul><li>Final assessment and correction. </li></ul></ul><ul><li>Our project management system assures quality and timeliness in delivery. </li></ul><ul><ul><li>Receive the original film </li></ul></ul><ul><ul><li>Make a 3D conversion </li></ul></ul><ul><ul><li>breakdown </li></ul></ul><ul><ul><li>1 st 3D quality confirmation </li></ul></ul><ul><ul><li>converting </li></ul></ul><ul><ul><li>Review/Proofand </li></ul></ul><ul><ul><li>final modification </li></ul></ul><ul><ul><li>Delivery </li></ul></ul>Workflow SM USA SM Korea SM USA SM Korea SM USA SM USA SM USA SM Korea SM Korea Production system that satisfies client’s desired quality and timeline Production company Copyright holder Production company Copyright holder Production company Copyright holder Production company Copyright holder