The Silent Majority
African Americans and The Decades of Change
The popular perception is that
most African Americans live in
poverty in the inner city in the
North
In 1959, that was true…
over 55% of African
Americans lived below
the poverty line
However, by 2010, there
has been a 54% decrease
in the numbers of African
Americans living below
the poverty line
The Further Decline
in the Poverty Rate of African American
Poverty RateAdjusted Rate% Difference
African-Americans 27.5% ...
And from then to now
there has been an equally
dramatic change in where
we live
How much AA’s make
for a living…
Since the passage of the Civil Rights Act in
1964, now for the 1st time in America, the
Census shows that African American...
The Growth of
An Affluent African American Segment
19902009% Difference
$50K+
% of Whites 40% 52% 23%
% of African-America...
Affluent African Americans*
• 2.4 million affluent African Americans (HHI over
$75K)
– Average income $122,000
• Affluents...
Black Buying Power
• Black buying power is $1.1 Trillion
$0
$200
$400
$600
$800
$1,000
$1,200
1990 2000 2006 2011
$318
$59...
Markets with The Highest Black
Buying Power
0
10
20
30
40
50
60
70
80
90
States
86
72
62 61 61
52
45
41
38
35
Black Buying...
States with the Highest Concentration
of Black Buying Power
13.2%
14.4%
15.0%
17.5%
17.9%
19.6%
21.0%
22.1%
24.8%
28.9%
Vi...
Growth in AA Entrepreneurs
0
500
1000
1500
2000
2002 2007
Number of Firms
1,900
61% increase in the number of firms
7% of ...
The growth in the number of AA
businesses has outpaced the General
Market and Hispanic firms
# Firms (Thousands) 2002 2007...
Top Ten States
For Black Owned Business
0%
5%
10%
15%
20%
25%
30%
Black owned as a % of Total Businesses
Source: US Census...
Survey of Black Business Owners
• Black owned businesses generated
$137 billion nationally
• 46% or $63.7 Billion was gene...
What part of the country
we live in…
“Reverse” Migration aka “Black Flight”
• In the wake of job erosion and an
increased cost of living in the North,
blacks h...
“a full-scale reversal”
• “Black Americans are moving back to the southern states from the north and
the west in increasin...
Who are they?
• Blacks that are relocating to the South are
typically
– Age 21-40
– College Educated
– Singles / young fam...
Continued AA Migration to the South
• Driven by state of the economy in Northern & Midwestern markets,
the South has grown...
AA Population and Home Ownership
Population Home Ownership
56% 56%
18%
16%
9% 10%
17% 18%
African Americans Are Migrating to Warmer Climates
In the South
Northeast down 0.9 percentage
points
Midwest down 0.7
Perc...
Where in the South are African
Americans ?
State % of Pop that is Black
District of Columbia 52%
Mississippi 38%
Louisiana...
AA profile
• Shelton Hayes: Age 33
• Family: Married, two children
• Profession: Housing manager
• Migrated from:
(Harlem)...
AA profile
• Rev. Ronald Peters: Age 55
• Family: Married, children
• Profession: Pastor
• Migrated from:
Pittsburgh to Ch...
• Cicely Bland: Age 36
• Family: Single
• Profession: Owner, Publishing Company
• Migrated from: New Jersey to Atlanta
.
M...
Where we now live…
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Own Rent
46%
54%
67%
33%
Blacks 2010: Home Ownership VS. Renting
African American G...
Cities vs. Suburbs
• Other than New York, Los Angles and Dallas,
cities are declining or growing slower than the
Metropoli...
10 Top US Cities
% Change 2000 vs. 2010
City AA Pop 2000 AA Pop 2010 % change
New York, NY 2,130 2,089 -2%
Chicago, IL 1,0...
African American % Change
Key Cities vs. MSA’s
City City % Chg MSA % Chg
New York, NY -2% -8%
Chicago, IL -17% -4%
Philade...
Just looking at cities does not tell
the entire story
• The 2010 Census shows us that to find out
where African Americans ...
+ 40%
Suburbs
- 8%
City
African Americans are migrating to
the suburbs
Source: Nielsen, The State of the African-American ...
Source: 2010 U.S. Census
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Metro Non-Metro
49% 51%
32%
68%
Blacks 2010: Metro VS. Sub...
20 Top African American MSA’s
MSA Total Pop Black Pop
(000)
%
Black/Index
New York – North NJ – Long Island 18,897 3,363 1...
20 Top African American MSA’s (cont.)
MSA Total
Pop
Black Pop
(000)
%
Black/Index
Baltimore - Towson 2,710 779 29%/213
Mem...
Past/Present
• Talking about African Americans primarily as Northern
urban city dwellers misses the evolution amongst AA’s...
The reality is that most African
Americans live a middle class
life in the suburbs in the South
And for most of America’s news
media, for official government
perspectives, and for most non-
blacks, African Americans wh...
The Silent Majority: Africans Americans and The Decades of Change
The Silent Majority: Africans Americans and The Decades of Change
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The Silent Majority: Africans Americans and The Decades of Change

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A socio-cultural description by Footsteps of the economic evolution of African Americans since the 1950's

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The Silent Majority: Africans Americans and The Decades of Change

  1. 1. The Silent Majority African Americans and The Decades of Change
  2. 2. The popular perception is that most African Americans live in poverty in the inner city in the North
  3. 3. In 1959, that was true… over 55% of African Americans lived below the poverty line
  4. 4. However, by 2010, there has been a 54% decrease in the numbers of African Americans living below the poverty line
  5. 5. The Further Decline in the Poverty Rate of African American Poverty RateAdjusted Rate% Difference African-Americans 27.5% 25.4% -2.1% – Source: Pew Research Center, Hispanic Poverty Rate Highest in New Supplemental Census Measure, November 8, 2011
  6. 6. And from then to now there has been an equally dramatic change in where we live
  7. 7. How much AA’s make for a living…
  8. 8. Since the passage of the Civil Rights Act in 1964, now for the 1st time in America, the Census shows that African Americans have an Affluent Class
  9. 9. The Growth of An Affluent African American Segment 19902009% Difference $50K+ % of Whites 40% 52% 23% % of African-Americans 21% 33% 36% $75K+ % of Whites 20% 33% 39% % of African-Americans 8% 17% 53% $100K+ % of Whites 10% 21% 52% % of African-Americans 3% 9% 66% – Source: U.S. Census,http://www.census.gov/hhes/www/cpstables/032010/hhinc/new06_000.ht m2009
  10. 10. Affluent African Americans* • 2.4 million affluent African Americans (HHI over $75K) – Average income $122,000 • Affluents are 17% of all AA households – Control 45% of total $1 Trillion AA buying power * African American Market in the U.S., Package Facts, 2008
  11. 11. Black Buying Power • Black buying power is $1.1 Trillion $0 $200 $400 $600 $800 $1,000 $1,200 1990 2000 2006 2011 $318 $590 $799 $1,100 Black Buying Power (Billions) 0% 50% 100% 150% 200% 250% 300% 2000 2006 2011 86% 151% 236% 63% 114% 175% Black Buying Power (Percent Growth Since 1990) Blacks Whites Source: Selig Center for Economic Growth, Terry College for Business, The University of Georgia, 2007
  12. 12. Markets with The Highest Black Buying Power 0 10 20 30 40 50 60 70 80 90 States 86 72 62 61 61 52 45 41 38 35 Black Buying Power By State (Billions) New York Texas California Georgia Florida Maryland Ilinois North Carolina Virginia New Jersey • New York is ranked the highest for buying power of Blacks in the U.S. – Texas, California, Georgia, and Florida follow – New Jersey overtook Michigan this past year as having the 10th largest buying power Source: Selig Center for Economic Growth, Terry College for Business, The University of Georgia, 2007
  13. 13. States with the Highest Concentration of Black Buying Power 13.2% 14.4% 15.0% 17.5% 17.9% 19.6% 21.0% 22.1% 24.8% 28.9% Virginia North Carolina Delaware Alabama South Carolina Louisiana Georgia Maryland Mississippi District of Columbia States with the Highest Concentration of Buying Power by Percentage (%) *Source: Selig Center for Economic Growth, Terry College for Business, The University of Georgia, 2007
  14. 14. Growth in AA Entrepreneurs 0 500 1000 1500 2000 2002 2007 Number of Firms 1,900 61% increase in the number of firms 7% of these black businesses are in construction (Thousands) 1,200
  15. 15. The growth in the number of AA businesses has outpaced the General Market and Hispanic firms # Firms (Thousands) 2002 2007 % Chg Black 1,198 1,922 61% Hispanic 1,573 2,260 44% Total US 22,975 27,093 18%
  16. 16. Top Ten States For Black Owned Business 0% 5% 10% 15% 20% 25% 30% Black owned as a % of Total Businesses Source: US Census Bureau, 2007 Survey of Business Owners - Released Feb 8, 2011
  17. 17. Survey of Black Business Owners • Black owned businesses generated $137 billion nationally • 46% or $63.7 Billion was generated in southern states Source: US Census Bureau, 2007 Survey of Business Owners - Released Feb 8, 2011
  18. 18. What part of the country we live in…
  19. 19. “Reverse” Migration aka “Black Flight” • In the wake of job erosion and an increased cost of living in the North, blacks have been seeking new opportunities down South • States like Texas, Georgia and North Carolina have all seen increases in their black populations while states like Michigan, Illinois, New York and Ohio are seeing decreases
  20. 20. “a full-scale reversal” • “Black Americans are moving back to the southern states from the north and the west in increasing numbers, causing a "full-scale reversal" of the great migration when they fled segregation, according to a study released yesterday • “The report, by the Brookings Institution think tank, found that southern cities such as Atlanta, Dallas, Houston and Charlotte signaled the greatest increase in attracting black migrants during the 1990s – “New York, Chicago, Los Angeles and San Francisco all showed the steepest declines • "They are following networks back to the South, but they are also following job opportunities" – William Frey, a demographer at the institution and author of the report, as told to the Los Angeles Times
  21. 21. Who are they? • Blacks that are relocating to the South are typically – Age 21-40 – College Educated – Singles / young families – Professionals & Entrepreneurs • Primary reasons for relocating – First time home buyers – Employment opportunities – Better quality of life / cost of living – Better education for children – Cultural (getting back to their roots) Source: Many U.S. Blacks Moving to South, Reversing Trend Published: NY Times March 24, 2011
  22. 22. Continued AA Migration to the South • Driven by state of the economy in Northern & Midwestern markets, the South has grown from 52.8% to 56% since the 1990 Census Source: 2010 U.S. Census Midwest 56% 18% 17% South (23.4 million) Midwest (7.4 million) Northeast (7.2 million) West (4.0 million) West South 9% Northeast
  23. 23. AA Population and Home Ownership Population Home Ownership 56% 56% 18% 16% 9% 10% 17% 18%
  24. 24. African Americans Are Migrating to Warmer Climates In the South Northeast down 0.9 percentage points Midwest down 0.7 Percentage points South up 1.4 percentage points West up 0.2 percentage points Source: 2010 US Census Change in Regional % Distribution of AA’s 2000 vs. 2010
  25. 25. Where in the South are African Americans ? State % of Pop that is Black District of Columbia 52% Mississippi 38% Louisiana 33% Georgia 32% Maryland 31% South Carolina 29% Alabama 27% Source: 2010 Census
  26. 26. AA profile • Shelton Hayes: Age 33 • Family: Married, two children • Profession: Housing manager • Migrated from: (Harlem) NYC to Atlanta The Associated Press: In a reversal more black people moving back to south census data shows” – Feb 16 2011 • Reason for leaving NYC – “ We have a support network of family and friends and there is good community involvement, with our kids involved with swimming, tennis and basketball. Plus, I see a lot of African Americans do well in a variety of professions
  27. 27. AA profile • Rev. Ronald Peters: Age 55 • Family: Married, children • Profession: Pastor • Migrated from: Pittsburgh to Charlotte The Associated Press: In a reversal more black people moving back to south census data shows” – Feb 16 2011 AA profile • Reason for leaving Pittsburgh: – “The Black Middle class is more hopeful in the South than in the Northeast”
  28. 28. • Cicely Bland: Age 36 • Family: Single • Profession: Owner, Publishing Company • Migrated from: New Jersey to Atlanta . Many U.S. blacks moving to the South, reversing the trend - New York Times, March 24 2011 AA profile • Reason for leaving New Jersey: – “The business and political opportunities are here,” she said. “You have a lot of African-Americans with a lot of influence, and they’re in my immediate networks.”
  29. 29. Where we now live…
  30. 30. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Own Rent 46% 54% 67% 33% Blacks 2010: Home Ownership VS. Renting African American General Market Source: 2010 U.S. Census, 2006 MRI Residential Ownership Changes 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Own Rent 50% 50% 76% 23% Blacks 2006: Home Ownership VS. Renting African American General Market Due to the 2008 housing crisis, home ownership went down for everyone in America, but the African American drop was less dramatic than that of the GM
  31. 31. Cities vs. Suburbs • Other than New York, Los Angles and Dallas, cities are declining or growing slower than the Metropolitan area (MSA) – MSAs include the city and its suburbs
  32. 32. 10 Top US Cities % Change 2000 vs. 2010 City AA Pop 2000 AA Pop 2010 % change New York, NY 2,130 2,089 -2% Chicago, IL 1,065 888 -17% Philadelphia, PA 656 662 1% Detroit, MI 776 590 -24% Houston, TX 494 498 1% Memphis, TN 399 410 3% Baltimore, MD 419 396 -5% Los Angeles, CA 415 365 -12% Washington DC 343 305 -11% Dallas, TX 308 299 -3% Source: 2010 US Census* With Total Population of 100,000 or More
  33. 33. African American % Change Key Cities vs. MSA’s City City % Chg MSA % Chg New York, NY -2% -8% Chicago, IL -17% -4% Philadelphia, PA 1% 3% Detroit, MI -24% -17% Houston, TX 1% 23% Memphis, TN 3% 18% Baltimore, MD -5% 10% Los Angeles, CA -12% -37% Washington DC -11% 10% Dallas, TX -3% -4% Atlanta -8% 40% Source: 2010 US Census* With Total Population of 100,000 or More
  34. 34. Just looking at cities does not tell the entire story • The 2010 Census shows us that to find out where African Americans live we have to look at the entire MSA not just the City by itself • Atlanta and Miami do not show up as top cities yet they are among the top 10 areas where African Americans live
  35. 35. + 40% Suburbs - 8% City African Americans are migrating to the suburbs Source: Nielsen, The State of the African-American Consumer Example: Atlanta
  36. 36. Source: 2010 U.S. Census 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Metro Non-Metro 49% 51% 32% 68% Blacks 2010: Metro VS. Suburban Living African American General Market Metro vs. Non-Metro The 2010 Census showed for the first time more African Americans live in the suburbs, rather than in cities
  37. 37. 20 Top African American MSA’s MSA Total Pop Black Pop (000) % Black/Index New York – North NJ – Long Island 18,897 3,363 18%/132 Atlanta – Sandy Spring - Marietta 5,269 1,708 32%/233 Chicago – Joliet - Naperville 9,461 1,646 17%/125 Washington – Arlington - Alexandria 5,582 1,438 26%/191 Philadelphia – Camden - Wilmington 5,965 1,242 21%/154 Miami – Ft Laud. Pompano Beach 5,565 1,169 21%/154 Houston – Sugar Land - Baytown 5,947 1,026 17%/125 Detroit – Warren - Livonia 4,296 980 23%/169 Dallas – Fort Worth - Arlington 6,372 962 15%/110 Los Angeles – Long Beach – Santa Ana 12,829 908 7%/51 Source: 2010 US Census
  38. 38. 20 Top African American MSA’s (cont.) MSA Total Pop Black Pop (000) % Black/Index Baltimore - Towson 2,710 779 29%/213 Memphis, TN-MS-AR 1,316 601 46%/338 Virginia Beach – Norfolk- New Port News 1,672 522 19%/140 St Louis, MO-IL 2,813 516 18%/132 Charlotte – Gastonia – Rock Hill 1,758 421 23%/169 Cleveland – Elyria - Mentor 2,077 417 20%/147 New Orleans – Metairie - Kenner 1,168 397 34%/250 Richmond 1,258 375 30%/221 San Francisco – Oakland - Fremont 4,335 364 8%/59 Orlando – Kissimmee - Sanford 2,134 345 16%/118 Source: 2010 US Census
  39. 39. Past/Present • Talking about African Americans primarily as Northern urban city dwellers misses the evolution amongst AA’s • Given the trends found in the 2010 Census, it may be better to talk about African Americans as Southern Surbanites
  40. 40. The reality is that most African Americans live a middle class life in the suburbs in the South
  41. 41. And for most of America’s news media, for official government perspectives, and for most non- blacks, African Americans who live a middle class life in the suburbs in the South are the Silent Majority of black folks

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