Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

This presentation was used as a teaching tool for a graduate level communication course at Dallas Baptist University. It covers four different chapters from one of the texts that was used in the class called Communication Strategies.

  • Be the first to comment

  • Be the first to like this


  1. 1.
  2. 2. C. Nicholas Morris<br />Advertising<br />Public Relations<br />International Evangelical Media<br />Communicating in Cybernetic Culture<br />
  3. 3. Advertising<br />Fueling a Passion for Consumption<br />
  4. 4. Advertising<br />The process of creating and using advertisements, not the paid ads themselves<br />
  5. 5. Enticements to buy, use or believe something<br />1.<br />Identifiers of the advertiser <br />2.<br />Presentations of a particular paid medium<br />3.<br />
  6. 6. IMC<br />Includes advertising and other tools used to persuade<br />Aims to convince people to purchase a product or service<br />Used for nonprofit purposes<br />Integrated Marketing Communication<br />
  7. 7. Branding<br />Build the churches identity and image <br />Ensure that members actively support the programs of the church <br />Remain members for a lifetime – Brand Loyalty <br />Brand Equity – the assets that add to the value assigned to a product in the minds of the consumers <br />
  8. 8.
  9. 9. Branding<br />Brand Awareness<br />Brand Acceptance<br />Brand Preference<br />Brand Loyalty<br />Brand Loyalty Continuum <br />
  10. 10. Branding<br />Brand your organization effectively online, because your website is a 24/7 storefront for your organization <br />Branding in Cyberspace<br />
  11. 11. Fellowship Church<br /><br />
  12. 12.
  13. 13. Word of Mouth<br />Holy Spirit<br />
  14. 14. Excess Passion<br /> Excess of Materialism<br /> Excess of Profession<br /> Excess of Emotion<br /> Mere Excess<br />
  15. 15. Promoting Public Relations<br />In a New-Media Environment<br />
  16. 16. Public Relations<br />Fostering positive relationships with audiences (“public”) both inside and outside an organization <br />
  17. 17. Public Relations<br />Goal of PR Involves building and preserving a relationship and a lasting reputation, guiding what comes to mind when people hear, think, or read about an organization<br />
  18. 18. Public Relations<br />Proactively Inviting<br />Responding<br />Partnering<br />Establishing<br />Raising and Recruiting<br />Communicating<br />Fostering<br />Keeping a Pulse<br />Ministry PR Involves<br />
  19. 19. Public Relations<br />Corrupting Influence<br />Misallocation of Resources<br />Political Entanglement<br />Difficult to Evaluate<br />Potential Pitfalls<br />
  20. 20. Internationalizing<br />Evangelical Media<br />
  21. 21. Africa<br />Roman Catholic, Muslim (northern), Christian (Southern)<br />Denominations: Baptist, Methodist, Presbyterian, Pentecostal<br />
  22. 22. Asia<br />CHINA<br />- officially closed to all foreign missionaries<br />- Government sanctioned churches<br />- Three-Self Patriotic Church<br />- Underground Christian Churches<br />- In 2007, 10,000 Chinese were becoming Christian everyday<br />NORTH KOREA – officially and atheistic state<br />SOUTH KOREA – 2nd largest source of missionaries in the world; (USA - 1st)<br />Indonesia & Malaysia – Islamic state<br />India – Christian- militant anti-Christian and anti-Muslim political parties<br />
  23. 23. Europe<br />Post-Christian Europe<br />Global Center of Christianity<br />3rd Place <br />
  24. 24. Latin America<br />Roman Catholic<br />
  25. 25. Middle East<br />Christianity, Judaism, Islam, Zionism<br />most complex and difficult<br />roots of the three most monotheistic religions<br />
  26. 26. Communicating<br />In Cybernetic Culture<br />
  27. 27. Cybernetic Culture <br />6% of the people on the planet have accessed the Internet <br />
  28. 28. Cybernetic Culture <br />Human beings can escape themselves and their earthly reality<br />Bringing our individual experiences into cybernetic culture and make it part of the collective whole<br />Can extend our spiritual lives <br />Cybernetic Culture Results<br />
  29. 29. Cybernetic Culture <br />Economic<br />Political<br />Social<br />Identity and Self<br />Cybernetic Culture Concerns<br />
  30. 30. Cybernetic Culture <br />What are the physics of technological change? <br />Who directs or manages the technological change and its content?<br />What are the metaphysical dimensions of the change and their implications for communication?<br />
  31. 31. Cybernetic Culture <br />Culture has consequences<br />Global mass culture remains centered in the West – homogenization<br />Process occurs using the means of communication and its artifactual representations<br />Globalization, Cellularization and Implications for Communication <br />
  32. 32. Cybernetic Culture <br />Metaphysical Dimensions of Communication in a Cellular World<br />
  33. 33. C. Nicholas Morris<br />Advertising<br />Public Relations<br />International Evangelical Media<br />Communicating in Cybernetic Culture<br />