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Communication

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This presentation was used as a teaching tool for a graduate level communication course at Dallas Baptist University. It covers four different chapters from one of the texts that was used in the class called Communication Strategies.

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Communication

  1. 1.
  2. 2. C. Nicholas Morris<br />Advertising<br />Public Relations<br />International Evangelical Media<br />Communicating in Cybernetic Culture<br />
  3. 3. Advertising<br />Fueling a Passion for Consumption<br />
  4. 4. Advertising<br />The process of creating and using advertisements, not the paid ads themselves<br />
  5. 5. Enticements to buy, use or believe something<br />1.<br />Identifiers of the advertiser <br />2.<br />Presentations of a particular paid medium<br />3.<br />
  6. 6. IMC<br />Includes advertising and other tools used to persuade<br />Aims to convince people to purchase a product or service<br />Used for nonprofit purposes<br />Integrated Marketing Communication<br />
  7. 7. Branding<br />Build the churches identity and image <br />Ensure that members actively support the programs of the church <br />Remain members for a lifetime – Brand Loyalty <br />Brand Equity – the assets that add to the value assigned to a product in the minds of the consumers <br />
  8. 8.
  9. 9. Branding<br />Brand Awareness<br />Brand Acceptance<br />Brand Preference<br />Brand Loyalty<br />Brand Loyalty Continuum <br />
  10. 10. Branding<br />Brand your organization effectively online, because your website is a 24/7 storefront for your organization <br />Branding in Cyberspace<br />
  11. 11. Fellowship Church<br />www.fellowshipchurch.com<br />
  12. 12.
  13. 13. Word of Mouth<br />Holy Spirit<br />
  14. 14. Excess Passion<br /> Excess of Materialism<br /> Excess of Profession<br /> Excess of Emotion<br /> Mere Excess<br />
  15. 15. Promoting Public Relations<br />In a New-Media Environment<br />
  16. 16. Public Relations<br />Fostering positive relationships with audiences (“public”) both inside and outside an organization <br />
  17. 17. Public Relations<br />Goal of PR Involves building and preserving a relationship and a lasting reputation, guiding what comes to mind when people hear, think, or read about an organization<br />
  18. 18. Public Relations<br />Proactively Inviting<br />Responding<br />Partnering<br />Establishing<br />Raising and Recruiting<br />Communicating<br />Fostering<br />Keeping a Pulse<br />Ministry PR Involves<br />
  19. 19. Public Relations<br />Corrupting Influence<br />Misallocation of Resources<br />Political Entanglement<br />Difficult to Evaluate<br />Potential Pitfalls<br />
  20. 20. Internationalizing<br />Evangelical Media<br />
  21. 21. Africa<br />Roman Catholic, Muslim (northern), Christian (Southern)<br />Denominations: Baptist, Methodist, Presbyterian, Pentecostal<br />
  22. 22. Asia<br />CHINA<br />- officially closed to all foreign missionaries<br />- Government sanctioned churches<br />- Three-Self Patriotic Church<br />- Underground Christian Churches<br />- In 2007, 10,000 Chinese were becoming Christian everyday<br />NORTH KOREA – officially and atheistic state<br />SOUTH KOREA – 2nd largest source of missionaries in the world; (USA - 1st)<br />Indonesia & Malaysia – Islamic state<br />India – Christian- militant anti-Christian and anti-Muslim political parties<br />
  23. 23. Europe<br />Post-Christian Europe<br />Global Center of Christianity<br />3rd Place <br />
  24. 24. Latin America<br />Roman Catholic<br />
  25. 25. Middle East<br />Christianity, Judaism, Islam, Zionism<br />most complex and difficult<br />roots of the three most monotheistic religions<br />
  26. 26. Communicating<br />In Cybernetic Culture<br />
  27. 27. Cybernetic Culture <br />6% of the people on the planet have accessed the Internet <br />
  28. 28. Cybernetic Culture <br />Human beings can escape themselves and their earthly reality<br />Bringing our individual experiences into cybernetic culture and make it part of the collective whole<br />Can extend our spiritual lives <br />Cybernetic Culture Results<br />
  29. 29. Cybernetic Culture <br />Economic<br />Political<br />Social<br />Identity and Self<br />Cybernetic Culture Concerns<br />
  30. 30. Cybernetic Culture <br />What are the physics of technological change? <br />Who directs or manages the technological change and its content?<br />What are the metaphysical dimensions of the change and their implications for communication?<br />
  31. 31. Cybernetic Culture <br />Culture has consequences<br />Global mass culture remains centered in the West – homogenization<br />Process occurs using the means of communication and its artifactual representations<br />Globalization, Cellularization and Implications for Communication <br />
  32. 32. Cybernetic Culture <br />Metaphysical Dimensions of Communication in a Cellular World<br />
  33. 33. C. Nicholas Morris<br />Advertising<br />Public Relations<br />International Evangelical Media<br />Communicating in Cybernetic Culture<br />

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