Course design not monopoly


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A fun interactive presentation on the A.D.D.I.E process of instructional design.

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Course design not monopoly

  1. 1. Course Design is NOT Monopoly How the A.D.D.I.E Process Works in Instructional Design Chrisanne N. Garrett, MAED chris.garrett@ucsf,edu Course Design Not Monopoly by Chrisanne N Garrett, MAED is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License .
  3. 3. OK – Let’s GO! <ul><li>We are entering into a partnership to design, develop, implement, and evaluate an online course. </li></ul><ul><li>We agree that this is a collaborative endeavor and that we are responsible and accountable to each other. </li></ul><ul><li>We pledge to persevere through the good and the challenging times. </li></ul>BACK
  4. 4. Course Design is NOT Monopoly! <ul><li>None of us can create an awesome online course in a vacuum. </li></ul><ul><li>We need the perfect blend of subject matter expertise , design expertise , development expertise , and others who we engage to make up for our skill gaps. </li></ul><ul><li>The ideal team for course development includes the end users – the students – and other key stakeholders. </li></ul>BACK
  5. 5. Your Court <ul><li>These are the things only YOU can do: </li></ul><ul><ul><li>Define the project </li></ul></ul><ul><ul><li>Review and approve the mock-up </li></ul></ul><ul><ul><li>Provide the content – be the SME! </li></ul></ul><ul><ul><li>Review and approve the design </li></ul></ul><ul><ul><li>Teach the course </li></ul></ul>BACK
  6. 6. We Meet <ul><li>These are the GOLDEN MOMENTS : </li></ul><ul><ul><li>We talk about the project at its inception </li></ul></ul><ul><ul><li>We talk during the assessment process </li></ul></ul><ul><ul><li>We talk OFTEN during the design and development process </li></ul></ul><ul><ul><li>We talk during the evaluation process </li></ul></ul><ul><ul><li>We talk and talk and talk </li></ul></ul><ul><ul><li>And I ask a LOT of questions!!!!! (How else will I know?) </li></ul></ul>BACK
  7. 7. My Court <ul><li>These are the things I and my staff do : </li></ul><ul><ul><li>Listen to your ideas </li></ul></ul><ul><ul><li>Ask a lot of questions </li></ul></ul><ul><ul><li>Create an initial mock-up </li></ul></ul><ul><ul><li>Listen to and incorporate your feedback </li></ul></ul><ul><ul><li>Build the mock-up into a storyboard </li></ul></ul><ul><ul><li>Listen to and incorporate your feedback </li></ul></ul><ul><ul><li>Revise the storyboard </li></ul></ul><ul><ul><li>Incorporate your content </li></ul></ul><ul><ul><li>Build or obtain special features </li></ul></ul><ul><ul><li>Listen to and incorporate your feedback </li></ul></ul><ul><ul><li>Load the course to the LMS </li></ul></ul>OR BACK
  8. 8. My Court <ul><li>These are the things I and my staff do : </li></ul><ul><ul><li>Create an initial mock-up </li></ul></ul><ul><ul><li>Listen to and incorporate your feedback </li></ul></ul><ul><ul><li>Build the mock-up into a storyboard </li></ul></ul><ul><ul><li>Listen to and incorporate your feedback </li></ul></ul><ul><ul><li>Revise the storyboard </li></ul></ul><ul><ul><li>Load the storyboard to the LMS </li></ul></ul><ul><ul><li>YOU incorporate your content </li></ul></ul>OR BACK
  9. 9. Others <ul><li>Others who are critical to the process are: </li></ul><ul><ul><li>Potential and real students </li></ul></ul><ul><ul><li>Other stakeholders </li></ul></ul><ul><ul><li>Consultants </li></ul></ul>BACK
  10. 10. What’s the BIG IDEA? <ul><li>Describe this course </li></ul><ul><li>Who is it for? </li></ul><ul><li>When is it needed? </li></ul>BACK
  11. 11. Describe it! <ul><li>How do you think your course should be described – you know, like in a course catalog? </li></ul>Hmmmmm … 25 words or less?!? BACK NEXT
  12. 12. Who is this course for? <ul><li>What’s your audience? </li></ul><ul><li>Undergrad or grad? </li></ul><ul><li>What program? </li></ul><ul><li>What prerequisites? </li></ul><ul><li>How many participants per course? </li></ul>Oh PUH-LEASE! Who doesn’t need this? BACK NEXT
  13. 13. When is this course needed? <ul><li>When does this course go live? </li></ul><ul><li>We’ll work back from that date to create the project plan. </li></ul>Yesterday, of course! BACK
  14. 14. Our First Meeting <ul><li>Prepare to TALK and ANSWER a lot of QUESTIONS!!! </li></ul><ul><li>Don’t worry if you don’t have all the answers – you can get back to me! </li></ul>BACK 
  15. 15. Mock-Up <ul><li>My turn! </li></ul><ul><li>I prepare a mock-up (plan, storyboard, concept!) </li></ul>I hope they like it! BACK
  16. 16. Needs Assessment <ul><li>Ask the audience! </li></ul><ul><li>What do you need from this course? </li></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><li>Focus groups </li></ul></ul><ul><ul><li>Interviews </li></ul></ul>What do they need? BACK
  17. 17. Needs Assessment <ul><li>Who does the needs assessment? </li></ul><ul><li>How is the needs assessment done? </li></ul><ul><li>Who do we include? </li></ul>BACK
  18. 18. Who is ADDIE? <ul><li>A </li></ul><ul><li>D </li></ul><ul><li>D </li></ul><ul><li>I </li></ul><ul><li>E </li></ul>ANALYSIS DESIGN DEVELOPMENT IMPLEMENTATION EVALUATION BACK
  19. 19. Who is ADDIE? <ul><li>A is ANALYSIS </li></ul><ul><ul><li>What are the needs driving this project? </li></ul></ul><ul><ul><li>What are the goals and objectives for this project? </li></ul></ul><ul><ul><li>How will you define success for both the learner and the project? </li></ul></ul><ul><ul><li>How will you measure that success? </li></ul></ul><ul><ul><li>Who is the intended audience ? </li></ul></ul><ul><ul><li>What do the members of the learning audience already know? </li></ul></ul><ul><ul><li>What do they need to learn? </li></ul></ul><ul><ul><li>What resources are already available? </li></ul></ul>BACK
  20. 20. Who is ADDIE? <ul><li>DD is DESIGN & DEVELOPMENT </li></ul><ul><ul><li>Design is the plan </li></ul></ul><ul><ul><ul><li>Objectives defined in terms of specific measurable objectives or learning outcomes. </li></ul></ul></ul><ul><ul><ul><li>Skills, knowledge and attitudes to be developed. </li></ul></ul></ul><ul><ul><ul><li>Resources and strategies to be utilized. </li></ul></ul></ul><ul><ul><ul><li>Structuring, sequencing, presentation, and reinforcement of the content. </li></ul></ul></ul><ul><ul><ul><li>Assessment methods matched to the learning objectives to ensure agreement between intended outcomes and assessment measurements. </li></ul></ul></ul><ul><ul><li>Development is the build </li></ul></ul>BACK
  21. 21. Who is ADDIE? <ul><li>I is IMPLEMENTATION </li></ul><ul><ul><li>We TEST it </li></ul></ul><ul><ul><li>We FIX it </li></ul></ul><ul><ul><li>We LAUNCH it </li></ul></ul><ul><ul><li>We DELIVER it </li></ul></ul>BACK
  22. 22. Who is ADDIE? <ul><li>E is EVALUATION </li></ul><ul><ul><li>We evaluate as we design </li></ul></ul><ul><ul><li>We evaluate as we develop </li></ul></ul><ul><ul><li>We evaluate as we deliver </li></ul></ul><ul><ul><li>We evaluate the results </li></ul></ul><ul><ul><li>We evaluate the process </li></ul></ul>BACK
  23. 23. Turn the First Corner <ul><li>OK – we’ve finished the assessment phase – let’s CELEBRATE! </li></ul><ul><li>Now we move to design and development – the real work begins! </li></ul>BACK
  24. 24. We Meet Again! <ul><li>The real work is about to begin. </li></ul><ul><li>We meet to discuss the next steps: </li></ul><ul><ul><li>Design & Content Integration </li></ul></ul><ul><ul><li>Development </li></ul></ul>BACK
  25. 25. Back in YOUR Court! <ul><li>Review the needs assessment data </li></ul><ul><li>Review the Mock-Up </li></ul><ul><li>Provide feedback </li></ul><ul><li>Identify where you need to provide content ! </li></ul>BACK NEXT
  26. 26. Back in YOUR Court! <ul><li>You are the SME! </li></ul><ul><li>What are you waiting for?!? Start writing / inserting content!!! </li></ul>BACK NEXT
  27. 27. Back in YOUR Court! <ul><li>What in the HECK is a SME and WHY would I want to be one?!!? </li></ul><ul><li>A SME is a </li></ul><ul><li>S ubject M atter E xpert </li></ul>BACK NEXT
  28. 28. Back in YOUR Court! <ul><li>You can write your content in: </li></ul><ul><li>Word </li></ul><ul><li>PowerPoint </li></ul><ul><li>Excel </li></ul><ul><li>You can record your content with: </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul>BACK NEXT
  29. 29. Back in YOUR Court! <ul><li>You can enter your content directly to the LMS </li></ul><ul><ul><li>We are happy to do it for you </li></ul></ul><ul><ul><li>Or you can do it yourself </li></ul></ul>BACK
  30. 30. Back in MY Court! <ul><li>Recommend and design engaging and compelling learning elements </li></ul><ul><li>Create or find resources to create interactive / audiovisual elements. </li></ul><ul><li>Work with you to make the best decisions. </li></ul>BACK
  31. 31. Speaking of Courts. We’re Really Playing now! We’re volleying back and forth . <ul><li>This is perhaps the most critical element of the course design process. </li></ul><ul><li>The designer and the SME(s) must be in continuous communication during this period. </li></ul><ul><li>This period is give and take until complete. </li></ul>BACK
  32. 32. Others <ul><li>Videographers to film </li></ul><ul><li>Sound people to record </li></ul><ul><li>Graphic designers to design </li></ul><ul><li>Programmers to program </li></ul><ul><li>Other experts to do their things </li></ul>BACK
  33. 33. We Continue to Communicate <ul><li>Need I say more? </li></ul>BACK
  34. 34. Go To Jail – Go Directly To Jail – Do Not Pass Go – Do Not Collect $200 <ul><li>Shame on us if: </li></ul><ul><ul><li>We skip steps irresponsibly </li></ul></ul><ul><ul><li>We fail to communicate </li></ul></ul><ul><ul><li>We fail to give each other constructive feedback </li></ul></ul><ul><ul><li>We fail to provide the best possible product to our students </li></ul></ul>BACK
  35. 35. Teach Your Course <ul><li>You know how to teach </li></ul><ul><li>And - OK – we need a whole new course on online teaching </li></ul><ul><li>And I offer a course on online teaching – hope you participate! </li></ul>BACK
  36. 36. Students Take the Course <ul><li>OK – we need a whole new course on this, too </li></ul><ul><li>And I offer a course on online learning. </li></ul>BACK
  37. 37. D/D Makes Revisions <ul><li>Design / Development is at your service to make sure the course is working </li></ul><ul><li>This is an iterative process – revisions can be made at any time. </li></ul>BACK
  38. 38. We Continue to Communicate <ul><li>We need to keep talking! </li></ul><ul><li>Design / Development is at your service to make sure the course is working. </li></ul>BACK
  39. 39. We Turn the Next Corner <ul><li>YAY! We have completed our course! </li></ul><ul><li>Let’s CELEBRATE! </li></ul><ul><li>We feel really good about it – as we should – BUT … </li></ul><ul><li>Did we meet our objectives? </li></ul>BACK NEXT
  40. 40. Evaluation <ul><li>Student assessment </li></ul><ul><li>Faculty evaluation </li></ul><ul><li>Design evaluation </li></ul><ul><ul><li>Formative </li></ul></ul><ul><ul><li>Summative </li></ul></ul><ul><li>Process evaluation </li></ul>BACK
  41. 41. Student Assessment <ul><li>We assess student participation </li></ul><ul><li>We assess student assignments / projects </li></ul><ul><li>We assess student exams </li></ul><ul><li>We assess whether students achieve learning objectives </li></ul><ul><li>We assess whether students transfer learning to their real lives </li></ul>BACK
  42. 42. Faculty Evaluation <ul><li>We evaluate faculty performance </li></ul>BACK
  43. 43. Design Evaluation <ul><li>We evaluate the efficacy of the design </li></ul>BACK
  44. 44. Process Evaluation <ul><li>We evaluate our collaborative process </li></ul>BACK
  45. 45. Chance <ul><li>Take a walk through course design sites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>BACK