1990 2010

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1990 2010

  1. 1. 1990-2010 The Nineties and The New Millenium
  2. 2. 1990 Gianni Versace launches couture line <ul><li>1990 Versace launched his Classic V2 line and his Signature line which interpreted his vision in easier versions. </li></ul><ul><li>He also had the guts to put Jeans on the catwalk during a couture show, which rocked the fashion world. </li></ul><ul><li>Celebrities such as Madonna, Michael Jackson, Grace Jones, Sting, George Michael, and Eric Clapton flocked to Versace for ensembles that matched the images they wished to project. He also designed costumes for his friend, and favorite performer, Elton John, for his world tour in 1992. </li></ul><ul><li>Versace’s tremendous popularity allowed him to expand rapidly into other product lines. He launched his first women’s fragrance in 1981, Donna, followed by his first men’s fragrance, Versace l’Homme, in 1984. </li></ul><ul><li>He also licensed a home accessory collection, a rug collection, and a line of porcelain dishes designed to replicate the colors and patterns in Versace’s apparel. </li></ul><ul><li>In 1997 Gianni Versace was tragically killed by a gunman in front of his Miami home. </li></ul><ul><li>Two years prior to this tragic incident Versace had been diagnosed with cancer. To prepare for the inevitable difficulties that lay ahead, Versace persuaded his sister Donatella to take a stronger role in the company. </li></ul><ul><li>Look over pg 135 in text book </li></ul>
  3. 3. Donatella Versace <ul><li>Towards the end of Gianni Versace’s life, Donatella worked to help her brother run their fashion line. </li></ul><ul><li>As image consultant she was responsible for the extravagant runway productions, fashion show parties, and advertising campaigns. </li></ul><ul><li>Donatella also designed the junior Versus label. </li></ul><ul><li>After Versace’s death, Donatella became the head designer for Versace. Although she lacked the technical training of a designer, she executes the collection by staying true to Versace’s philosophy, “Don’t be afraid of breaking the rules.” </li></ul><ul><li>Look over pg 134 in text book </li></ul>
  4. 4. 1990 Jean Paul Gaultier designs Madonna’s satin corset cone bra for her “Blonde Ambition” tour
  5. 6. Madonna: Blond Ambition Tour
  6. 7. 1990 Vera Wang establishes her bridal business, featuring sleek, modern gowns <ul><li>Read pg 398 in text book </li></ul>
  7. 8. 1991 Anna Sui shows first collection <ul><li>Read pg 359 in text book </li></ul><ul><li>Watch video at http://www.style.com/fashionshows/video/F2007RTW-ANNASUI </li></ul>Quotes: ‘I always had to do extra design jobs just to keep my company going for the first 10 years.’ There were times after I paid my employees that I didn’t even have enough money for a subway token.’ On the runway, I’ll do crazy styling and crazy accessories, but there’s always a beautiful dress or a great shirt underneath.’ ‘ I’m kind of like a show-off.’
  8. 9. 1992 Daymond John launches the FUBU urban gear line <ul><li>As founder, president and chief executive officer of FUBU--&quot;For Us, By Us&quot;--John created a distinctive line of jerseys, jeans, outerwear, and a host of other related gear and accessories with a decidedly urban style to them. </li></ul><ul><li>Born in the New York City, Brooklyn; spent his childhood in Hollis, Queens during the 70’s </li></ul><ul><li>Hollis would prove a ground-zero force in hip-hop culture, not just related to John's future fashion ideas but also as home to several future urban music pioneers--Run D.M.C, Salt 'n' Pepa, and L.L. Cool J among them. </li></ul><ul><li>An only child, John grew up in a single-parent household headed by his mother Margot, who was a flight attendant for American Airlines, but often held more than one job at a time. </li></ul><ul><li>&quot;I owe my success to my mom, who instilled in me the fact that I could do anything I wanted to do,&quot; John told People magazine in 1997. </li></ul>
  9. 10. Daymond John
  10. 11. <ul><li>John's mother also helped her son launch his company by mortgaging her house for the $100,000 in start-up capital. Even more amazingly, she then moved out so that the quartet could use it as a makeshift factory and office space. As a company, FUBU officially emerged in 1994, when John and his partners traveled to an industry trade show in Las Vegas. They could not afford a booth to display their wares, so they rented a room in a posh hotel and passed out invitations. This risky strategy worked. Buyers liked the distinctively cut, vibrantly colored FUBU gear, and John and his partners returned to Queens with orders for $300,000 worth of merchandise. </li></ul><ul><li>Watch video http://www.youtube.com/watch?v=79a3nTDmeNo </li></ul>
  11. 13. 1993 Dolce Gabana design costume for Madonna tour <ul><li>Read pg 121 in text </li></ul>
  12. 14. 1994 Gucci hires Tom Ford to revamp its image <ul><li>Read pg 149 in text </li></ul>
  13. 15. 1995 John Galliano appointed to Givenchy <ul><li>Read pg 155 in text </li></ul>
  14. 17. References <ul><li>Read more: Versace, Gianni - Versace’s, Fashion, Designer, Collection, Designs, and Design http://encyclopedia.jrank.org/articles/pages/1844/Versace-Gianni.html#ixzz0ziMCz9iC </li></ul><ul><li>http://www.ultimatemadonna.com/blondambition/ </li></ul><ul><li>http://www.teampeterstigter.com/catwalk/fashion-focus-all-about-anna-sui/ </li></ul><ul><li>http://www.mad-eyes.net/disco/erotica/bad-girl.htm </li></ul>

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