Social media gets much of the chatter as the newest marketing tool, but don’t forget those older new tools: your website and your email newsletter.
According to research by e-commerce analytics company Custora, for example, just 2 percent of online retail sales this past holiday season came directly from social media, while search, direct visits to business websites and apps and email marketing did far better.
A representative of NAFDMA’s Management Company will join with Colleen for this hour. Together they will reference this year’s best NAFDMA Celebrate Excellence Contest website entries, as well as NAFDMA’s revamped web site, “farmers inspired,” to introduce talking points and best practices your integrating website, e-newsletter and social media. Workshop participants will also be encouraged to share and compare successful strategies and tactics.
Ideally, you will connect all your channels together. Your website encourages visitors to sign up for your email newsletter, your emails mention your social media, your social media links to your website. Wherever people find you first, they should get a consistent message and find it easy to do business with you. We’ll consider the capacity of the group, build off the kinds of questions posed in the workshop Part 1 roundtable, and talk about best practices for email and websites as we tie everything together.