From the North American Farmers' Direct Marketing Association convention 2014 --
It’s all well and good to get more likes on Facebook or more followers on Twitter — but who cares? You’re busy, you aren’t doing this just to win a high school popularity contest.
NAFDMA ’14 keynote speaker Joe Calhoon advocates clearly defining your vision, mission and values. We will talk about how to connect your business goals with your online marketing plan, including setting measurable metrics and the analytics to help decide if you’re being effective.
Everything from what you say, to where and when you say it, should move you toward your business goals. If you see increased attendance or sales, that might make social media worthwhile, right?