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What is social media for business?


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What is social media and How Social Media For Business can help you grow. A real analysis and a true SMO activities that Help Individuals and Business Firms.

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What is social media for business?

  1. 1. Who need it? And what the hell is there for me?<br />
  2. 2. SOCIAL MEDIA MARKETING<br />Many People take this as Business Tool,<br />some take this as for Branding,<br />And some for FUN and Information……<br />Lets Explore further….<br />
  3. 3. MEDIA IN 1980 or before?<br />Today can we imagine what it was in 1980 or before?<br />Today You Tube is the source of all Video, Product and music launch, TV Episodes, News Clips, and other Videos. <br />Live broadcast on Internet.<br />By - +91-9811209922<br />
  4. 4. MEDIA IN 1980 or before?<br />We use to make a collect call or Trunk Call to communicate!!!<br />Today we have second to second update for everything, movie, media, politics, stocks, people, news…Just anything.<br />By - +91-9811209922<br />
  5. 5. MEDIA 1980 or before?<br />We use to do party and conferences to discuss the plans and issues<br />Today in virtual world we are simply a click away from people and can take instant decisions with the use of New technology and media.<br />By - +91-9811209922<br />
  6. 6. CHANGE IN MEDIA<br />With the change in Technology we transform from Radio & Print to Digital and Electronic Media<br />Today:<br />RADIO: 25000+ ChannelsMagazine- More than 200,0001000’s of TV Channels<br />High Internet ReachGadget and Mobiles<br />In 1990:<br />Fewer Radio StationFewer MagazineFewer TV Channels<br />Low Internet Reach<br />Today apart from Growth in OLD media we have new media also.All Magazine and Channels are Online and have greater reach.<br />By - +91-9811209922<br />
  7. 7. So what is Social Media Today?<br />Social media was there in 1990 and before also. Today the Only difference is, it is technology based, fast and with better reach. More mediums to use with greater impact.<br />Today Social media Marketing Termed as “Web Based Network and publishing for information sharing”<br />BUT<br />By - +91-9811209922<br />
  8. 8. Facts and Figures for WEB<br /><ul><li>Internet growing @14% and 2 Billion User world wide and Increasing.
  9. 9. 300 Million of website in 2010 and increasing with more then 3 Million site every month.
  10. 10. 150+ Million Number of blog in 2010.
  11. 11. 80% People Search thing on web.
  12. 12. More then 60% people do online shopping.
  13. 13. Access from Web, Mobile and other Tools.</li></ul>When it is about Globalization…<br />….WEB is where you need to be.<br />By - +91-9811209922<br />
  14. 14. So Why we Socialize?<br /><ul><li>For sharing thoughts, Pictures, Video’s.
  15. 15. In touch with people with no boundary and its FREE.
  16. 16. Search People, Places, Information and what’s New.
  17. 17. To be connected with Audience and customers.</li></ul>Ethically its for Personal purpose.Business firm use it for Long term gain in terms of Branding and Marketing mainly.<br />I said MARKETING “NOT SALES”<br />By - +91-9811209922<br />
  18. 18. So Why we Socialize?<br />“It is just like addiction of doing some thing that have no clue where you are heading. “KAPIL GARG : ANALYST<br />By - +91-9811209922<br />
  19. 19. SOCIAL MEDIA :Facts and Figures<br />Social Media - Beyond Google.<br /><ul><li>Now e have FACEBOOK,TWITTER,LINKEDIN and other network which has more then 50% traffic!!!
  20. 20. More then 500 Million user only on facebook. 100 Million Login every day.
  21. 21. 5.5 Hr in a week average use on Facebook.
  22. 22. Now Its 3rd largest Populated Location if we compare with countries like China or India.</li></ul>By - +91-9811209922<br />
  23. 23. SOCIAL MEDIA :Facts and Figures<br />Social Media - Beyond Google.<br /><ul><li>Twitter grown more then 40% in 2010.
  24. 24. More then 7 Billion Tweets.
  25. 25. Time spend by user is more then 9-10 Minutes
  26. 26. 2 billion Video every month on you tube, more then the whole other media.
  27. 27. More then 20 Hr Video every minute.
  28. 28. More then 50% people now launch products, video, songs, pics on You tube.
  29. 29. 80% people search video Online for all new songs, movies and other stuff.</li></ul>By - +91-9811209922<br />
  30. 30. SOCIAL MEDIA :Facts and Figures<br />Social Media - Beyond Google.<br /><ul><li>Linkedin -100 Million members worldwide.
  31. 31. 1 million user every month.
  32. 32. 90% company use it for recruitment and for background Check.
  33. 33. Create Business opportunity and Job options.
  34. 34. 10000 of pics every minute on Flickr.
  35. 35. 1000s of Profiles every day on Slideshare.</li></ul>By - +91-9811209922<br />
  36. 36. So what is there that we must know?<br />What is In side Social Media?<br />FACTS TO CONSIDER:<br />Why I m on Social Media?<br />It’s a Public pool, so is it safe?<br />Does this really help me in any thing?<br />Does this really Help In Business?<br />Is this really authentic and trust worthy?<br />BUT<br />By - +91-9811209922<br />
  37. 37. Few More Findings & Facts!!!<br />What is In side Social Media?<br /><ul><li>More then 70% Business house use Micro Blogging to interact with consumers.
  38. 38. Govt Departments also are now on Social Media.
  39. 39. Wiki has 15 Million Articles
  40. 40. Every 2nd person find soulmate on Social Media.
  41. 41. In Education Micro Blogginga and Socialmedia is used by more then 70% people.</li></ul>By - +91-9811209922<br />
  42. 42. More Facts about it!!!<br />Social Media- Does it help in Business?<br /><ul><li>More then 50% user are less then 20 Year of age. </li></ul>Are these your customers?<br /><ul><li>More then 50% user are for Porn and other stuff? Are these your users?
  43. 43. More then 50% user are not regular user and mostly click a link for nothing. Are these your customer?</li></li></ul><li>Lets Cross Check!!<br />Google VS SM- GOOD AND BAD<br /><ul><li>If we type a keyword on Google (Or search engines), in most of the cases results are from Blog, micro Bogging sites, classifieds, Article sites.
  44. 44. Research reveals that 60-70% impact on Purchase in UK-US is by Reviews and ratings.
  45. 45. Travel deals are mostly sold online and that also with if one has online branding.</li></ul>By - +91-9811209922<br />
  46. 46. So is social media right for me?<br />THINGS TO CONSIDER:<br />What your Objective?<br />Branding? Marketing? Sales?<br />What is My Target Segment?<br />Am I a global firm?<br />Or to get help in Real SEO?<br />By - +91-9811209922<br />
  47. 47. Facets of Social Media.<br /><ul><li>Creating a great pool of content, distributed over the internet EVERYWHERE so you have better web presence.
  48. 48. Creating a Great pool of quality links, relevant to your business, help in Google rank.
  49. 49. Driving more referral traffic to website.
  50. 50. Long lasting , cost effective marketing in long run.
  51. 51. Engage Audience and customers for solutions.</li></ul>Yes it helps in Ranking also and Increase Sales.<br />By - +91-9811209922<br />
  52. 52. Future With Google<br /><ul><li>Now Google still lead with best ROI base search engine and have trust of people.
  53. 53. Other media are there coz relevant link exchange is now very tough thing.
  54. 54. Social Media Marketing stay forever.
  55. 55. No link is removed Created By SM
  56. 56. Even if Google change policy to remove SM sites or some of blogging websites, you still there in GOOGLE.</li></ul>Its actually must thing for EXPERT SEO<br />By - +91-9811209922<br />
  57. 57. So how it help in Business?<br />How we can decide the best solution for us?<br />Is Social media for us?<br />DEFINE YOUR BUSINESS OBJECTIVE<br />
  58. 58. CASE STUDY : COKE<br />Coca-Cola - "The most important number in social media is 360.” Through the brilliant video below, Coke's Director of Digital Communications Ashley Brown told the story of a big ambitious PR idea which turned into the largest social media campaign the brand had ever done. The mission was to send three lucky travellers on a journey to all 206 countries around the world where Coke was sold.<br />By Anne Carelli-Digital Communications Manager for Coke. She said: "Several years ago, Coke realized that is not <br />their home page - it is, and YouTube. Take the time to keep abreast of what is showing up for your brand in these new social sites and search engines.”<br />By<br />Check on<br />Can you see their Business Objective here?<br />By - +91-9811209922<br />
  59. 59. CASE STUDY : More..<br />Cisco Video Campaign: Campaign: Cisco launched an impressive Livestream video campaign to clearly demonstrate the benefit of their product, the ASR 900 Series. This was an interactive campaign that gave viewers the chance to disconnect the robotic arm to remove a switch processor card from a network router. While viewers who really know their <br />stuff would expect this to disturb the video streaming temporarily, Cisco showed that this wasn’t the case with Cisco Systems.<br />Samsung - "Negative experiences are our biggest opportunity.“<br />Samsung is a brand that has made lots of strides recently in integrating social media into their customer service, and has been very active in joining conversations about their brand online. One of the leaders of this, Jessica Kalbarczyk (@samsungjessica) shared her insights about how her small team of four colleagues manages to engage people online about Samsung, and help solve their problems.<br />Can you see their Business Objective here?<br />By - +91-9811209922<br />
  60. 60. So what it takes..<br />MAJOR TOOLS AND MEDIA<br /><ul><li>Google still lead with best ROI base search engine but SM is actually help you in Trust Building and Branding and also help to do good in Google rank.</li></ul>By - +91-9811209922<br />
  61. 61. So what it takes..<br />Basics of Social Media Process<br />Audience :Identify the audience or community you want to engage. <br />Resources: Identify the resources currently available within your organization. <br />Success: Identify what success will look like.<br />Technology: Identify what technologies are most appropriate.<br />Evaluation: Identify what measures of success can be used.<br />By - +91-9811209922<br />
  62. 62. Is it Authentic?<br />Can we keep eye on social media marketing and ROI?<br /><ul><li>There is no measurement for social media response.
  63. 63. If it is for SEO and ranking, then Yes.
  64. 64. Everybody can not do it. Its tough and need experts coz Its about your company reputation also.
  65. 65. Is this authentic and true always? NO</li></ul>By - +91-9811209922<br />
  66. 66. Who will do It?<br />Social media Market is also growing every month for billion of $ And every advertising and marketing firm running for it.<br />Social Media done is normally can not be removed.<br />This is about your company name and brand.<br />So how to choose a vendor?<br />By - +91-9811209922<br />
  67. 67. TOTAL WEB SOLUTION POVIDER<br />Its not just About Web PR or SEO<br /><ul><li>Once you define your objective you have the right clue who will work for you.
  68. 68. Choose a firm that is into EXPERT SEO services.
  69. 69. Not just any PR firm.
  70. 70. A company that has Online Marketing and Advertising exposure.
  71. 71. A company that knows effect of SM for future technology and trends and your reputation.
  72. 72. A company that know how to do the customer profiling and where to get them.</li></ul>By - +91-9811209922<br />
  73. 73. We can help you<br />OUR SERVICESWe help in Blogging<br />Do Market research and Content research<br />We do Ghost writing, Editing<br />We do Blog commenting<br />Facebook, Linkedin, Twitter Management<br />We do Bookmarking<br />Video marketing<br />Online PR<br />RSS feed and Email Subscription<br />Promoting Blogs and other SM platforms.<br />We help people to sustain their branding in positive manner along with business objectives.<br />By - +91-9811209922<br />
  74. 74. REACH US<br /><br /><br />Call: 0091-9811209922<br />