An important trend happening today across BtoB companies is the need to move from random acts of sales enablement to a sales enablement system that supports profitable revenue growth. This presentation introduces what it takes to make this happen including:
- Define a clear definition of sales enablement that is aligned to your business
- Understand your buyer and seller, the sales and buying processes, and how messaging is delivered
- Understand current market drivers that has changed marketing and sales
- Understand the four key elements of a sales enablement system
- Assess current level of SE maturity for your organization and the expected payback for moving to a SE system
At the Sales Enablement Group we work with our clients to strip away the complexity of sales enablement allowing our customers to focus on the growth of their business.