Surfonomics 101Dr. Chad NelsenSurfrider Foundation
What is Surfonomics?• Demographics• Behavior• Economic Impact• Economic Value• Measuring change• Sustainable tourism
California Beaches:17.8 million visits$15 billion/year(Source: Pendleton et al. 2011, King, 1999)
(Source: CIC Research, July 2009)Solana Beach, CA Beach Use
Surfonomic steps• Study design• Survey surfers (in person/internet)• Data Collection• Data Analysis– Spending– Economic Va...
Economic Impact vs Economic Value• Economic Impact (Local Spending):– Support local businesses– Create jobs– Provide salar...
Demand Curve
Surfonomics Studies• Trestles (Nelsen, 2007, 2012)• Mundaka (Murphy (STW), 2007)• South Stradbroke (Lazarow, 2008)• Bastio...
Opt-in Data Results: Ocean Group
Coastal Visitation in Oregon: 2010• 21 million estimatedcoastal trips in Ore.• $87 average tripexpenditure• $2.4 billion i...
What’s Next• More Site Studies• Larger regional studies• More studies / experts• Academic partners / centers• Clearing hou...
QuestionsChad Nelsencnelsen@surfrider.orgt: chadenelsenwww.surfrider.org/coastal-blog
12   chad nelsen - surfonomics 101, the state of the science today
12   chad nelsen - surfonomics 101, the state of the science today
12   chad nelsen - surfonomics 101, the state of the science today
12   chad nelsen - surfonomics 101, the state of the science today
12   chad nelsen - surfonomics 101, the state of the science today
12   chad nelsen - surfonomics 101, the state of the science today
12   chad nelsen - surfonomics 101, the state of the science today
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12 chad nelsen - surfonomics 101, the state of the science today

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12 chad nelsen - surfonomics 101, the state of the science today

  1. 1. Surfonomics 101Dr. Chad NelsenSurfrider Foundation
  2. 2. What is Surfonomics?• Demographics• Behavior• Economic Impact• Economic Value• Measuring change• Sustainable tourism
  3. 3. California Beaches:17.8 million visits$15 billion/year(Source: Pendleton et al. 2011, King, 1999)
  4. 4. (Source: CIC Research, July 2009)Solana Beach, CA Beach Use
  5. 5. Surfonomic steps• Study design• Survey surfers (in person/internet)• Data Collection• Data Analysis– Spending– Economic Value• Reporting
  6. 6. Economic Impact vs Economic Value• Economic Impact (Local Spending):– Support local businesses– Create jobs– Provide salaries and wages• Economic Value:– Travel Cost Model– Willingness to Pay (Consumer Surplus)
  7. 7. Demand Curve
  8. 8. Surfonomics Studies• Trestles (Nelsen, 2007, 2012)• Mundaka (Murphy (STW), 2007)• South Stradbroke (Lazarow, 2008)• Bastion Point (Lazarow, 2008)• Mavericks (Coffman, 2009)• Oregon Rec. Study (2010)• Socioeconomic & Recreational Profile ofUS Surfers (Nelsen, 2011)
  9. 9. Opt-in Data Results: Ocean Group
  10. 10. Coastal Visitation in Oregon: 2010• 21 million estimatedcoastal trips in Ore.• $87 average tripexpenditure• $2.4 billion inexpenditures in 2010(estimated)
  11. 11. What’s Next• More Site Studies• Larger regional studies• More studies / experts• Academic partners / centers• Clearing house for information• Case Studies
  12. 12. QuestionsChad Nelsencnelsen@surfrider.orgt: chadenelsenwww.surfrider.org/coastal-blog

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