BY TONY NETTLEMAN
Documents such as business plans and mission
statements are byproducts
Dreams, goals, and tasks give you direction
Without a course, you will be on the wrong path
and never know it
Executive Summary: Write this last. It’s just a page or two of highlights.
Company Description: What do you do? What differentiates your
business? Which markets do you serve?
Product or Service: Describe what you’re selling. Focus on customer
Market Analysis: You need to know your market, customer needs,
where they are, how to reach them, etc.
Strategy and Implementation: Be specific. Include management
responsibilities with dates and budgets. Make sure you can track results.
Web Plan Summary: For e-commerce, include discussion of website,
development costs, operations, sales and marketing strategies.
Organization & Management : Describe the organization and the key
management team members.
Financial Analysis: Make sure to include at the very least your projected
Profit and Loss and Cash Flow tables.
How large is your client-base?
How many competitors do you have in each subindustry?
What geographic area will you operate in?
How much are your competitors charging?
…can you make a profit?
Receivables: client invoices
Payables: vendors, equipment suppliers, rent
Assets: Survey Equipment, Vehicles, Real estate
Budgets: monthly, quarterly, annual, long-term
Actual vs. Projected Profit and Loss
Small Business Accounting
The IRS is the worst creditor ever!!!!
The tax code being broken is not necessarily a
Maintaining an accurate book keeping system
alleviates major work when April 15th arrives
Many businesses are required to file documents
When you agree to perform services for a client, you
are entering into a legal contract -- you promise to
do the work, and the client promises to pay you for
Depending on the type of survey work, many clients
may be one-timers expecting you to provide a
product, not a service
Ever get skunked? Clients change their minds, get
angry about where you placed a pin or just plain
don’t pay you.
Without some kind of proof, good luck.
Get It In Writing!
Thing Happen: clients don’t know what they
want, change their minds, don’t like your results or
are just deadbeats
No matter what you do, disputes will arise.
Protect yourself, get it in writing?
A "Meeting of the Minds" (Mutual Consent)
Offer and Acceptance
Mutual Consideration (The mutual exchange of
something of value)
Performance or Delivery
No Violation of Public Policy