Simple Basics on Books/Magazine Publishing and InDesign

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Simple Basics on Books/Magazine Publishing and InDesign

  1. 1. Surround & Intent MarketingTHE NEXT GENERATION OF ONLINE MARKETING
  2. 2. Basics of Publishing and InDesign
  3. 3.  Some Basics on Book Design and Publishing Understanding Margins and Columns Understanding Typography A Brief introduction on InDesign Walk-through the InDesign Screen Creating and Setting up the Document Creating Master Pages and Assigning to Pages Creating Styles and Assign to Text and Objects Q & As
  4. 4. Thumb Rules: Total no. of pages should be divisible by 4 (4, 8, 16, 20....) LHS should have even page nos. and RHS should have odd page nos. Books/magazines should start with Cover, Inside Cover and end with Back Cover (Inside) and Back Cover
  5. 5. A B A. Bleed B. Top Margin F F C. Bottom Margin D. Inner MarginE G D D E E. Outer Margin F. Columns G. Gutter C
  6. 6.  Font Family – Arial, Font Style – Normal, Italics, Bold, Bold-Italics Size – 12pts, 14pts, 16pts (even font size) Leading – Space between 2 lines Kerning – Optical space between characters Tracking – Mechanical space between character Case -- Upper, Lower, Small Position – Superscript, Subscript Effects – Underline, Strikethrough etc
  7. 7. “InDesign is DTP Software” Illustrator for illustrations PhotoShop for photos Word for composing text InDesign combines them all together
  8. 8. Tools Panel
  9. 9. Menu
  10. 10. Control Panel
  11. 11. Custom Panel
  12. 12. Document Window
  13. 13. Page
  14. 14. Pasteboard Pasteboard
  15. 15. Gather Required Document Setup Copy Content and PublishData (RAW) • Create Master Pages Images • To Print• Content • Create Styles • Placing content • To E-book• Images • Create Rules • Placing Images• Master Styles• Flow
  16. 16.  Adobe TV (http://tv.adobe.com/product/indesign/) http://designm.ag/tutorials/indesign/ http://www.learnindesigntutorials.com/
  17. 17. harish.kumar@position2.com@cmyharish, @position2

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