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2015
Bigger. Smarter. Faster.
INSTRUCTOR COMMUNITY
AGENDA
ENGAGEMENT WITH A PURPOSE
 What is Udemy and who are Udemy Instructors?
 Developing the Udemy Community:
 Collab...
Udemy is the Global Marketplace for Education
6,000,000+
Students
190+
Countries
14,000+
Published
Instructors
25,000+
Cou...
Who are Udemy Instructors?
“Joe Udemy”
CONTEXT
• Working professional w/ a bachelors degree
• Middle age, mid-level income...
MISSION
Create a global community of
instructors helping each other teach
the world
VISION
Engagement with a Purpose
COMMU...
MISSION
Create a global community of
instructors helping each other teach
the world
VISION
Engagement with a Purpose
COMMU...
Phase #1
In the first phase of the community we
focused on Collaboration
INTERACTION DATA TOLD US:
 We bucketed interaction data into groups
 0 interactions
 1 interaction
 2-10 interactions
...
Phase #2
The second phase of the community we
emphasized Commitment
DATA TOLD US:
 Engagement was increasing 10-20% month-
over-month in the Community
 How can we move the Community from
n...
Engagement
 Must track
Community  Site
 Community
engagement = Site
success
Community = Partners
 Transparency +
Colla...
THANK YOU!
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Udemy's Instructor Community: Engagement with a Purpose by Eliza Davidson

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How Udemy scaled their instructor community to get their users to upload courses at 4x the success rate

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Udemy's Instructor Community: Engagement with a Purpose by Eliza Davidson

  1. 1. 2015 Bigger. Smarter. Faster. INSTRUCTOR COMMUNITY
  2. 2. AGENDA ENGAGEMENT WITH A PURPOSE  What is Udemy and who are Udemy Instructors?  Developing the Udemy Community:  Collaboration  Commitment  Tracking Engagement  The Different Metrics of Community Interactions
  3. 3. Udemy is the Global Marketplace for Education 6,000,000+ Students 190+ Countries 14,000+ Published Instructors 25,000+ Courses 80+ Languages
  4. 4. Who are Udemy Instructors? “Joe Udemy” CONTEXT • Working professional w/ a bachelors degree • Middle age, mid-level income, DIY mentality • Earns ~$7K teaching on Udemy OBJECTIVES 1. Revenue 2. Reach 3. Impact NEEDS 1. Community Motivation 2. Technical Support 3. Instructional Support
  5. 5. MISSION Create a global community of instructors helping each other teach the world VISION Engagement with a Purpose COMMUNITY 14,000+ instructors with a published course, thousands of new instructors every month STUDIO 27K+ Instructors working on their first course Udemy Community: An Overview FACULTY LOUNGE 2K+ Published + Approved instructors HOW-TO COURSE 100K instructors enrolled (course + discussion board)
  6. 6. MISSION Create a global community of instructors helping each other teach the world VISION Engagement with a Purpose COMMUNITY 14,000+ instructors with a published course, ~10,000 new instructors every month STUDIO 27K+ Instructors working on their first course Udemy Community: An Overview FACULTY LOUNGE 2K+ Approved instructors (1+ HQ course) HOW-TO COURSE 100K instructors enrolled (course + discussion board)
  7. 7. Phase #1 In the first phase of the community we focused on Collaboration
  8. 8. INTERACTION DATA TOLD US:  We bucketed interaction data into groups  0 interactions  1 interaction  2-10 interactions  10+ interactions  Smallest group = 1 interaction  Instructors with > 1 interaction converted at 4x REVIEW DATA TOLD US:  #1 reason courses do not get approved = Audio/Visual Issues ANECDOTAL INFORMATION TOLD US:  Creating a course is hard!  Conversations in the Studio revolved around A/V help #1: COLLABORATION FEEDBACK SOLUTIONS COMMUNITY INSIGHTS:  Engagement is important  1 interaction is all you need  Instructors need Audio/Video help WE IMPLEMENTED: • Instructor Welcome Posts • @tagging instructor’s names • Hack that first interaction • Test Videos • Test Videos were 10x more likely to convert • Eventually added into Udemy product
  9. 9. Phase #2 The second phase of the community we emphasized Commitment
  10. 10. DATA TOLD US:  Engagement was increasing 10-20% month- over-month in the Community  How can we move the Community from nice-to-have to a need-to-have?  How can we take what we focused on in Phase 1 and amplify it?  active engagement,  collaboration,  feedback) #2: COMMITMENT SOLUTIONS COMMUNITY INSIGHTS:  Instructors want change to happen with them, not to them  More types of engagement WE IMPLEMENTED:  Instructor Council  Select group of ~200  Feedback on policies + products  Udemy Local  World wide meet-up program  Organized by Instructors, supported by Udemy
  11. 11. Engagement  Must track Community  Site  Community engagement = Site success Community = Partners  Transparency + Collaboration
  12. 12. THANK YOU!

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