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“Transforming Your Small Business into a Content Powerhouse”


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The majority of small businesses complain about a lack of resources, time and talent to produce the type of multi-channel content that will make a real impact in the business. Simply put, this is not true. In this session, C.C. Chapman will show you simple ways to set up your content marketing program that will extend the life of your stories, and take your business to the next level.

Published in: Business, News & Politics
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“Transforming Your Small Business into a Content Powerhouse”

  1. 1. Transforming Your 
Small Business Into A 
 Content Powerhouse" C.C. Chapman" Co-Author, CONTENT RULES! @cc_chapman • #cmworld! #cmworld
  2. 2. C.C. Chapman @cc_chapman" #cmworld
  3. 3. C.C. Chapman @cc_chapman"WHO IS HERE?" #cmworld
  4. 4. C.C. Chapman @cc_chapman" THIS " DOESN’T" EXIST" #cmworld
  5. 5. C.C. Chapman @cc_chapman" #cmworld
  6. 6. C.C. Chapman @cc_chapman" #cmworld
  7. 7. C.C. Chapman @cc_chapman"GET YOUR" HOUSE"IN ORDER" #cmworld
  8. 8. C.C. Chapman @cc_chapman"YOU GET TO "TELL YOUR STORY" #cmworld
  9. 9. C.C. Chapman @cc_chapman"“Give me six hours to chopdown a tree and I will spend thefirst four sharpening the axe.”! - Abraham Lincoln" #cmworld
  10. 10. C.C. Chapman @cc_chapman" NO ONE HAS ENOUGH" #cmworld
  11. 11. C.C. Chapman @cc_chapman" #cmworld
  12. 12. C.C. Chapman @cc_chapman" Think Visually"THINK VISUALLY" #cmworld
  13. 13. C.C. Chapman @cc_chapman" WHAT" IS" UNIQUE" ABOUT" YOU?" #cmworld
  14. 14. C.C. Chapman @cc_chapman" People" Places" Passions" #cmworld
  15. 15. C.C. Chapman @cc_chapman"DEVELOP AN EDITORIAL CALENDAR" #cmworld
  16. 16. C.C. Chapman @cc_chapman"KEEP AN EYE ON WHAT "OTHERS ARE DOING" #cmworld
  17. 17. C.C. Chapman @cc_chapman" THINK LONG TERM" #cmworld
  18. 18. C.C. Chapman @cc_chapman" ALWAYS BE CONSUMING" #cmworld
  19. 19. C.C. Chapman @cc_chapman" NEVER" STOP "LISTENING" #cmworld
  20. 20. C.C. Chapman @cc_chapman" #cmworld
  21. 21. C.C. Chapman @cc_chapman"   For  Ques4ons  or  Help   #cmworld