Cecilia Ward

Madrid Area, Spain Spain

Professor of Marketing at the European University of Madrid, Social Listening Researcher

Advertising / Marketing / PR

Along the road I have marketed and implemented technology based solutions in different sectors (Interactive video based Distance Education before the internet! and data driven Category Management studies in FMCG industry). Most recently, as a Marketing Professor seek to instill young adults at the European University of Madrid with entrepreneurial spirit and know-how and to teach them how to design and execute meaningful marketing studies. As a teacher one of my goals expose my students to as much real world learning as possible. For this reason I constantly seek to innovate in the class room using techniques such as experiential based learning bringing my students into contact with ...