Digital media for marketing meeting may 20111

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  • While the adoption of QR codes in some markets has been slow to take off, the technology is gaining some traction in the smartphone market. Many Android, Nokia, and Blackberry phones come with QR code readers pre-installed. QR reader software is available for most mobile platforms.
  • Digital media for marketing meeting may 20111

    1. 1. QR codes: qr video
    2. 2. Quick Response in Retail
    3. 3. Insights <ul><li>*TV (Mass Awareness) + Online (Activation/Engagement) = Brand Traction </li></ul><ul><li>Brand Building Case : </li></ul><ul><li>-Old Spice (US) the man your man can smell like </li></ul><ul><li>Integrated campaign made up of TV spots, print advertising, and online display ads, as well as social media. </li></ul><ul><li>-compare the meerkat.com (UK) </li></ul><ul><li>aleksanderorlov </li></ul>
    4. 4. Insights continued <ul><li>*Evolved PR : it’s a conversation not a marketing medium </li></ul><ul><li>What are the ‘social’ rules or manners around each channel eg twitter , facebook. </li></ul><ul><li>*Facebook –strength of built in viral functionality but privacy issues at stake </li></ul><ul><li>will it move from broad platform to niche one ? </li></ul><ul><li>“ trespassers will be persecuted”. </li></ul><ul><li>*Small shifts in behaviour influencing the way the industry changes (transactions online = mass acceptance) </li></ul>
    5. 5. The Influencers <ul><li>How to identify & engage the influencers in the social media landscape? </li></ul><ul><li>*proprietary & other software tools that capture usage/info/data </li></ul><ul><li>*incentivise the influencers by actively working with them </li></ul><ul><li>Measurement –viral conversion (passing it on) </li></ul>
    6. 6. Key considerations <ul><li>*Starting with the brief </li></ul><ul><li>-What do we want to achieve ? </li></ul><ul><li>-Identify key objectives (be single-minded) </li></ul><ul><li>*keep in mind experiments involve risk </li></ul><ul><li>-pioneers win </li></ul><ul><li>*Invest in the organisation to think digital </li></ul><ul><li>Add a digital layer to our competence </li></ul><ul><li>*Think Campaign Integration </li></ul>

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