Personal Branding Moustafa Mahmoud (cmpsamurai.com)
Personal branding ??O Personal branding, by definition, is the process by which we market ourselves to others.O As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. [Quote] “Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.“ Jason Hartman
Wrong beliefO Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand.
The tools we needSocial media tools have leveled the playingground and have enabled us to reachincredible heights, at the cost of our time. Time + passion = Successful brand
How Can I begin??O "If you can, be first. If you cant be first, create a new category in which you can be first." Al Ries & Jack Trout, The 22 Immutable Laws of Marketing
1. Discover your brandO Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision andO Write your personal brand statement (what you do and who you serve) [Quote] “A brands strength is built upon its determination to promote its own distinctive values and mission." Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)O To know if you’ve discovered your brand, you need to make this equation equal: Your self-impression = How people perceive you
Things to consider O “If you want to be known for everything, you’ll be known for nothing.”“Be the real you because everyone else is taken and replicas don’t sell for as much.”
2. Create your brandO Now that you know what you want to do and have claimed a niche, at least in your mind, it’s time to get it on paper and online.O The sum of all the marketing material you should develop for your brand is called a Personal Branding Toolkit.
Your Personal Branding Toolkit.O 1. Business card:It doesn’t matter if you’re a collegestudent, CEO, or a consultant,everyone should have their ownbusiness card.O The card should contain your picture, your personal brand statement (such as Boston Financial Expert), as well as your *preferred* contact information and corporate logo if necessary.O BusinessCard2.com is a great social network for creating and distributing your person business card.
Your Personal Branding Toolkit.O 2. Resume/cover letter/references document: These are typical documents that you need for applying for jobs and when you go on interviews (something over 2 million job seekers will be doing as we speak).O LinkedIn profile: A LinkedIn profile is a combination of a resume, cover letter, references document and a moving and living database of your network. Use it to create your own personal advertising, to search for jobs or meet new people.
Your Personal Branding Toolkit. O Social Tools Blog/website: You need to own yourname.com or a website that aligns with your name in some fashion. Twitter profile: Your Twitter profile should have an avatar that is carved out of your Facebook picture and used in your LinkedIn profile. You need to use a distinct background, fill out your profile and include a link to either your blog or LinkedIn profile. Facebook profile: Over 160 million people have profiles, but almost none of them have branded themselves properly using this medium.
How to Monitor your brandO Brand monitoring has become an essential task for any individual or corporation. It allows you to know how your brand is progressingTools to monitor your brand:1-Google2-blog posts3-Twitter4-Social Search tools (klout-Buzzlogic-Radian6-BrandsEye)
What’s next?O After you spend the time on these parts of your personal branding toolkit, it’s time to showcase it to the world, especially your target audience.O Don’t be fooled by the myth that if you build it, they will come. Unless you’re the luckiest person on earth, you’ll have to actually communicate everything you’ve created to others.
Remember“Look after yourself! You are your number one asset.” Rachel Quilty