Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Présentation des concepts du Customer Developement, Lean Startup et Lean Canvas

7,963 views

Published on

Présentation des concepts du Customer Developement et du Lean Startup et Lean Canvas

Published in: Business
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, Copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Présentation des concepts du Customer Developement, Lean Startup et Lean Canvas

  1. 1. Lean Startup Présentation 17 février 2016
  2. 2. 08 octobre 2014 Qu’est-ce qu’une startup ?
  3. 3. 08 octobre 2014 Qu’est-ce qu’une startup ?
  4. 4. 08 octobre 2014 Quels sont les moyens d’une startup au démarrage ?
  5. 5. Une bonne équipe, un peu d’argent, un peu de temps …. Larry Page & Sergey Brin (Google)
  6. 6. …et surtout une bonne idée !
  7. 7. 08 octobre 2014 Quels sont les objectifs d’une startup ?
  8. 8. … Faire fortune ! Soyez ambitieux !
  9. 9. MAIS l’équipe doit faire la preuve que sa vision rencontre… …une réalité
  10. 10. « parlez-leur …et surtout écoutez les ! » « Sortez du bureau ! » Allez au contact des clients, Steeve Blank
  11. 11. La startup doit trouver le modèle d’affaire qui permet de passer d’une bonne idée à un succès « retentissant » ? Modèle d’affaire Exceptionnel …
  12. 12. “Une startup est une entreprise ambitieuse qui recherche un modèle d’affaire exceptionnel : à la fois rentable et scalable” (nouvelle) Définition
  13. 13. 08 octobre 2014 Comment découvrir ce modèle d’affaire?
  14. 14. les business plans n’engagent que ceux qui les croient… Business Model Business Plan LE MOTEUR LA ROUTE, L’ITINERAIRE… Modèle d’affaire Plan d’affaire
  15. 15. Recherche du modèle d’affaire exceptionnel Steeve Blank Stade de la Startup Stade de l’entreprise
  16. 16. “Une Startup est une organisation temporaire dont l’objet est de chercher un modèle économique viable et scalable “ Steeve Blank (nouvelle) Définition
  17. 17. 08 octobre 2014 Quelles sont les principales difficultés rencontrées par une startup ?
  18. 18. Une startup doit trouver un modèle d’affaire exceptionnel avant de tomber en… …manque de ressources
  19. 19. est approche méthodologique qui vise à découvrir son modèle d’affaire en minimisant les gaspillages (c’est le « Lean » du Lean Startup), …pour se donner le maximum de chances de réussir avec ses ressources le Lean Startup
  20. 20. Lean Startup Les fondamentaux
  21. 21. est une approche empirique, basée sur le test d’hypothèses successives que l’on souhaite valider / invalider le plus vite possible pour « dé-risquer » le modèle d’affaire le Lean Startup
  22. 22. Le Lean Startup, c’est comme le Master Mind... Se tromper Apprendre Et progresser…
  23. 23. Une startup est une entreprise dont l’objet est de fournir un nouveau produit ou service dans des conditions…d’incertitude extrême Eric Ries Définition
  24. 24. Une startup est une entreprise dont l’objet est de fournir un nouveau produit ou service dans des conditions…d’incertitude extrême Eric Ries Définition
  25. 25. Une startup est une entreprise dont l’objet est de fournir un nouveau produit ou service dans des conditions…d’incertitude extrême Eric Ries Définition
  26. 26. est une approche empirique, qui a besoin d’être documentée pour représenter le modèle d’affaire en cours de découverte le Lean Startup
  27. 27. Représentations successives du modèle d’affaire Le modèle d’affaire change tous les mois, toute les semaines, voire tous les jours ! (Cf. « tourner vite, apprendre vite ») Recherche du modèle d’affaire exceptionnel Stade de la Startup Stade de l’entreprise « CANVAS »
  28. 28. Lean Canvas Problème 3 problèmes essentiels 1 Solution 3 fonctionnalités essentielles 4 Proposition de Valeur Unique message simple, clair et persuasif expliquant en quoi votre produit ou service est différent et mérite d’être acheter 3 Avantage concurrentiel ce qui vous permet de ne pas être facilement copié ou acheté 9 Segments de clientèle vos clients cibles et les segments de marchés associés 2Indicateurs Clés activités clés que vous évaluez 8 Canaux chemin d’accès à vos clients 5 Structure des coûts coûts d’acquisition de la clientèle couts de distribution hébergement employés …etc. Sources de revenus modèle de revenu durée revenu marge brute …etc. 7 6
  29. 29. Formalise, détaille et outille la démarche et les étapes de la recherche du modèle d’affaire en appliquant le Lean Startup Le Running Lean
  30. 30. Les étapes du développement d’une startup (« Running Lean ») Adéquation Problème / Solution Adéquation Produit / Marché Croissance Moment idéal pour la levée de fonds Objet : obtenir de la croissance Exécution et optimisations 21 3 et 4 Objet : valider les enseignements Expérimentations : Pivots
  31. 31. Entretiens Problème Entretien Solution Entretiens MVP Tests de la taille du marché Les étapes du développement d’une startup (« Running Lean »)
  32. 32. La méthode « Running Lean » Page 261 Croissance
  33. 33. Merci de votre attention
  34. 34. Mais qu’est-ce que c’est ?
  35. 35. Session d’accélération de 6 mois
  36. 36. Fonctionnement de l’accélérateur Session d’accélération : 5 mois (2 sessions par an) Startups Startups Startups Startups sélectionnées Startups accélérées Startups matures Coachs / Mentors / « Invités » Sponsors Accélérateur Investisseurs Investisseurs Sélection(dossier&pitch)
  37. 37. Pour candidater à l’accélérateur startupside.smartview.fr/ Prochaine session avril 2015 (sélection fév./mars)
  38. 38. Meetup d’organisation des ateliers et événements (> 170 pers.) Linkedin : groupe de passionnés du monde des startups (env. 2000 pers.)
  39. 39. ANNEXES
  40. 40. Lean Satrtup Fondateurs
  41. 41. Père fondateur du Customer Development Steve BLANK
  42. 42. Créateurs du Business Model generation Alexander Osterwalder & Yves Pigneur
  43. 43. Fondateur du Lean Startup Feedback Éric RIES PivotMétriques
  44. 44. Créateur du Running Lean Ash Maurya Lean canvas
  45. 45. Mouvement Startup - BM Mouvement Lean Startup C u s t o m e r D e v e l o p e m e n t B u s i n e s s M o d e l L e a n S t a r t u p R u n n i n g L e a n Eric RIES Ash MAURYA Steve BLANK Alexander OSTERWALDER Yves PIGNEUR Business Model Canvas Lean Canvas Pivot Feedback
  46. 46. 08 octobre 2014 Quels sont les moyens d’une startup au démarrage ?
  47. 47. Sites et références : • http://steveblank.com/ • http://www.businessmodelgeneration.com/ • http://theleanstartup.com/ • http://runninglean.co/ • http://www.custdev.com/ • http://siorgconsulting.fr/ • http://www.smartview.fr/ • http://www.meetup.com/Lean-Startup-Workshop-Montpellier/ • Startup Genome Project (blog) • The Startup Owner’s Manual – Steve Blank & Bob Dorf

×