ChannelSMART             Introduction<br />Tuesday, March 17, 2009<br />
What is the benefit…<br />2<br />Business Impact<br />Marketing Evolution<br />Cross Media Marketing<br />Right person, ri...
The Challenge Needs a New Approach <br />3<br />Customer<br />Customer<br />Communications<br />Communications<br />call c...
What Is the Output from ChannelSMART…<br />Print, Call Center, Fulfillment<br />A row on a delimited text output file that...
What are the benefits…<br />Establishes an integrated platform that can effectively and efficiently drive marketing campai...
Campaign Management<br />6<br />Client <br />INPUTS<br />Communications<br />SIGMA Marketing<br />email<br />print<br />st...
Extensive Reporting<br />High-Level Summaries & Deep Data All In One Report<br />One-Click access to all<br />Reporting Me...
        Thank You<br /> For more information an any of our services<br />                      Please contact  <br />     ...
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Channel Smart Overview 6172009

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Cross Channel Campaign Management Solution

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Channel Smart Overview 6172009

  1. 1. ChannelSMART Introduction<br />Tuesday, March 17, 2009<br />
  2. 2. What is the benefit…<br />2<br />Business Impact<br />Marketing Evolution<br />Cross Media Marketing<br />Right person, right offer, right time <br />across multiple channels &<br />coordinated across the buyer life-cycle<br />LOYAL<br />3 -10X <br />at half the cost<br />SATISFIED<br />NEW<br />Multi-Channel Marketing<br />Right person, right offer, right time <br />across multiple channels<br />3 - 5X<br />Database Marketing<br />Right person, right offer, right time<br />1 -2X<br />Target Marketing<br />Right person<br />+ 50%<br />Mass-Marketing<br />Same message to all<br />
  3. 3. The Challenge Needs a New Approach <br />3<br />Customer<br />Customer<br />Communications<br />Communications<br />call center<br />email<br />RSS<br />WEB<br />store<br />SMS<br />print<br />email<br />print<br />store<br />call center<br />SMS<br />RSS<br />WEB<br />Channel SMART<br />Fulfillment House<br />TM Firms <br />Print<br />Vendor<br />Email<br />Service<br />Provider<br />Creative<br />Agency<br />Website<br />Team<br />Mobile<br />Delivery<br />Company<br />Company<br />One Process – One System<br />Hundreds of Net New Processes<br />
  4. 4. What Is the Output from ChannelSMART…<br />Print, Call Center, Fulfillment<br />A row on a delimited text output file that provides the data and instructions required to construct a printed piece of material, drive a VoiceXML process, or populate a fulfillment order.<br /> <br />Email<br />The fully-formed and valid SMTP message that is transmitted server-to-server for delivery to a recipient’s inbox<br /> <br />RSS<br />The content item published as XML to an individually unique RSS feed hosted by the Channel*SMART platform<br /> <br />Web (PURL)<br />The submission via HTTP POST of data to the Channel*SMART platform for the purposes of updating a unique record in the database<br /> <br />Mobile (SMS)<br />The 160-character max mobile message delivered to a mobile gateway which delivers the message to a mobile phone<br /> <br />
  5. 5. What are the benefits…<br />Establishes an integrated platform that can effectively and efficiently drive marketing campaigns<br />Data<br />Content<br />Creative<br />Channel<br />Business Rules<br />Ability to continue dialogue with customers or prospects based upon their behavior and responses<br />Tool treats each channel as an independent citizen<br />Depth of channel coverage (print, email, SMS, RSS, PURLs, web forms all from one platform)<br />SaaS model which keeps both infrastructure and ongoing costs under control<br />Quality and thoroughness of the platform with respect to both upstream and downstream processes like data integration and reporting. <br />Manages creative assets and controls branding across channels, allows for reuse to extend impact of creative<br />5<br />
  6. 6. Campaign Management<br />6<br />Client <br />INPUTS<br />Communications<br />SIGMA Marketing<br />email<br />print<br />store<br />call center<br />SMS<br />RSS<br />WEB<br />Channel SMART<br />Prospect Lead Nurturing — segment-specific content<br />DM<br />E-mail blast<br />E-mail blast<br />EM<br />Response to survey/site<br />Direct Mail<br />Call<br />TXT<br />
  7. 7. Extensive Reporting<br />High-Level Summaries & Deep Data All In One Report<br />One-Click access to all<br />Reporting Metrics<br />and data<br />
  8. 8. Thank You<br /> For more information an any of our services<br /> Please contact <br /> Cindy Modzel<br /> Business Development Manager <br /> 585-242-7138<br /> cmodze@sigmamarketing.com <br />8<br />

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