What is your school’s identity? What are its unique features and benefits? Most importantly, how would the various constituents in your community answer the above questions? With rising tuitions and increased competition, schools need to present a concise, compelling, and consistent message. Examine both traditional and new marketing tools, including social media, that will help you hone and project an accurate, positive image.
A presentation at the American Montessori Society 2010 Annual Conference by Andrea Naddaff, Partner and VP of Business Development.