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Kellogg's Digital Marketing Presentation

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Kellogg's Digital Marketing Presentation

  1. 1. Kellogg’s Digital Presentation Strategy By: Chris Milliken
  2. 2. Target Audience  Ages 17 to 25  Target age group could be expanded  Age group who increasingly neglects breakfast
  3. 3. Spokes Persons Shatner Phelps
  4. 4. Campaign    Beneficial implications of breakfast Narrow and deep product line Breakfast On-the-go bars
  5. 5. Deep Product Line
  6. 6. Big Idea  Kellogg's big idea is to market to the target age group of 17 to 25 year olds that breakfast is a vital meal of the day  Eating Kellogg's breakfast products provide benefits such as higher metabolisms  Leads to weight loss
  7. 7. Tools & tactics  Reaching audience  Marketing  SEO   the Google ad words Social Media
  8. 8. Measurement tactics  Google Ad words  Google Analytics   Pay per click $10,000 / month
  9. 9. Budget  Kellogg’s needed more bang for buck  Increased marketing and advertising budget by $250,000  Nearly Billion dollar budget
  10. 10. Summary • Reach audience of ages 17 to 25 • Remind audience of deep product line that is offered • Reach audience frequently, and remind all of health benefits. (metabolism)

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