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Advanced Social Media

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Princeton Community Works Presentation - Jan 29, 2018
Engaging and Deepening Relationships through social media. Research, planning, social media tools described. Case study on Facebook advertising.

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Advanced Social Media

  1. 1. Advanced Social Media Engaging and Deepening Relationships Colleen Miller, Miller Social Media col237@gmail.com | www.millersocialmedia.com
  2. 2. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  3. 3. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  4. 4. SOCIAL MEDIA DOESN’T HAVE TO BE HORRIBLE Charles W. Eliot, "The Letter”: Messenger of Sympathy and Love / Servant of Parted Friends / Consoler of the Lonely / Bond of the Scattered Family / Enlarger of the Common Life / Carrier of News & Knowledge / Instrument of Trade & Industry / Promoter of Mutual Acquaintance / Of Peace and of Goodwill Among Men and Nations. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  5. 5. AGENDA • Prepare • Take Action • Follow Up Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  6. 6. RESEARCH Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018 • Look at the landscape • Analyze existing efforts • Define your audience
  7. 7. US Adults Who Use Social Media 69 percent of US adults use at least one social media site. Source: Pew Research Center Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  8. 8. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018 • 18-29 – 86% • 30-49 – 80 % • 50-64 – 64% • 65+ – 34% Source: Pew Research Center US Adults Who Use Social Media, By Age
  9. 9. Who Uses Each Social Media Platform? Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  10. 10. Frequency of Social Media Use Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  11. 11. EXAMPLES
  12. 12. LINKEDIN
  13. 13. PLAN Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  14. 14. EDITORIAL CALENDAR Trello.com Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  15. 15. GATHER Tools and Training Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  16. 16. HOOTSUITE Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  17. 17. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  18. 18. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018 FEEDLY
  19. 19. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018 RESOURCES
  20. 20. Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018 IDEAS: FACEBOOK CHANGES - ENLIST YOUR FAN’S HELP
  21. 21. IDEAS: LEVERAGE CONTENT Think beyond text! Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  22. 22. SHOW THE LOVE Think about your audience! Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  23. 23. ADVERTISING Paid vs. Organic? Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  24. 24. CASE STUDY: UNPAID & PAID Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  25. 25. CASE STUDY: UNPAID & PAID Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018 Post Title Type Date/Time Reach ARE YOU MAKING A LIST AND CHECKING IT TWICE? Photo 12/7/17 8:56 AM 2627 TONIGHT! Experience the holidays through the #art of #coloring. Photo 12/12/17 7:45 AM 1231 Dear friends, This is a special note from our Pastor… Status 12/19/17 7:48 AM 183 Ready, set, color! We will gather in the church sunroom . . . Link 12/3/17 4:12 AM 70 Have you ever wondered about the colors of the Christmas story? . Photo 12/5/17 9:40 AM 69 Grab your hat! Invite your friends! Bring the kids! … Photo 12/18/17 11:03 AM 62
  26. 26. IDEAS: LITTLE TOUCHES COUNT Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  27. 27. GO FOR IT! Small and Doable, but Challenging Goals! Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018
  28. 28. QUESTIONS? Colleen Miller, Miller Social Media/Advanced Social Media/ Jan 29, 2018

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