SSFC Background Story

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SSFC Background Story

  1. 2. Our Brand
  2. 3. Our Brand is
  3. 4. Our Brand is Our Story
  4. 5. 102 Years of History photograph of the 1908 founding and premiership winning team
  5. 6. Success – A Record 20 Premierships
  6. 7. Rabbitohs Characteristics <ul><li>Strength </li></ul><ul><li>Courage </li></ul><ul><li>Resilience </li></ul><ul><li>Iconic </li></ul>
  7. 8. Strength & Courage
  8. 9. Resilience
  9. 10. Community Icon
  10. 11. Souths Cares – Our Community Initiative <ul><li>Teachers Aid Program in the South Sydney Area </li></ul><ul><ul><li>17 Players all voluntary </li></ul></ul><ul><ul><li>La Perouse Primary, Alexandria Park School, Green Square School, Matraville Sports High School </li></ul></ul><ul><li>Work Place Mentoring </li></ul><ul><ul><li>Aboriginal Connections Employment Services </li></ul></ul><ul><ul><li>Enterprise Training Company (ETC) in Coffs Harbour </li></ul></ul><ul><li>Social Awareness Programs </li></ul><ul><ul><li>Clean Slate Without Prejudice Program </li></ul></ul><ul><ul><li>Guides to Dealing with Grog – NSW Health </li></ul></ul><ul><ul><li>Tackling Violence </li></ul></ul>
  11. 12. Community Spirit – Souths Cares
  12. 13. Delivering Awareness Off-field
  13. 14. Delivering Awareness On-field
  14. 15. Old Ground
  15. 16. Reborn
  16. 17. Reborn
  17. 18. South Sydney Leagues Club
  18. 19. South Sydney Leagues Club
  19. 20. World Class Facilities Australian Technology Park Performance Centre At Redfern Oval State of the art gym at the Australian Technology Park Performance Centre At Redfern Oval World class Member and Corporate facilities at The Rabbitohs Home Ground – ANZ Stadium Custom built and exclusive use dressing rooms at The Rabbitohs Home Ground – ANZ Stadium
  20. 21. Reconnecting with our Members and Community
  21. 22. Growing Numbers 6,641 Ticketed Members 2008 8,638 Ticketed Members 2009 11,000+ Ticketed Members 2010 3,292 Ticketed Members 2007
  22. 23. Growing Numbers 6,641 Ticketed Members 2008 8,638 Ticketed Members 2009 11,000+ Ticketed Members 2010 3,292 Ticketed Members 2007 12,540 Total Members 15,100 Total Members 18,500+ Total Members 9,350 Total Members
  23. 24. Growing Numbers 3,292 Ticketed Members 2007 6,641 Ticketed Members 2008 8,638 Ticketed Members 2009 11,000+ Ticketed Members 2010 9,350 Total Members 12,540 Total Members 15,100 Total Members 18,500+ Total Members 4,000+ Junior Members 2,641 Junior Members 2,264 Junior Members 1,252 Junior Members
  24. 25. Growing Numbers #1 Total Membership in the NRL The Rabbitohs will have over 18,500 total members in 2010
  25. 26. The Coolest Merchandise in Australian Sport
  26. 27. Financial Turnaround – Operating Profit/(loss) (4.61m) 2007 2008 .26m 2009 .59m 2010 (2.53m) * The Football Club Administration operates with 21 full time staff (down from 35 in 2007)
  27. 28. 2009 NRL Benchmarking <ul><li>  </li></ul><ul><li>SSFC                  Syd Club Avg            NRL Avg </li></ul><ul><li>  </li></ul><ul><li>Operating profit*                    $0.26m                  ($2.87m)              ($2.12m) </li></ul><ul><li>  </li></ul><ul><li>Total revenues*                       $15.00m         $11.60m                $13.71m                               </li></ul><ul><li>  </li></ul><ul><li>Sponsorship revenues             $5.34m                   $4.35m                    $5.63m </li></ul><ul><li>  </li></ul><ul><li>Membership revenues            $1.78m                 $0.84m                    $1.33m </li></ul><ul><li>  </li></ul><ul><li>Membership numbers             15,102                   6,353                      6,704 </li></ul><ul><li>  </li></ul><ul><li>Corporate partners                 218                       182                         137 </li></ul><ul><li>  </li></ul><ul><li>*Excludes Leagues </li></ul><ul><li>Club funding            $0.00                    $3.01m           $1.61m </li></ul><ul><li>(total of $26m across the game) </li></ul>
  28. 29. Three Year Plan through 2013 <ul><li>20,000 Ticketed Members </li></ul><ul><li>( with 25,000 Total Members ) </li></ul><ul><li>21 st Premiership </li></ul>
  29. 30. Strong Support – of all sorts
  30. 31. Major Sponsor Family – Strongest Brands in Sport
  31. 32. Major Sponsor Family – Strongest Brands in Sport
  32. 33. Major Sponsor Family – Strongest Brands in Sport
  33. 34. Major Sponsor Family – Strongest Brands in Sport
  34. 35. Major Exposure
  35. 36. Major Exposure
  36. 37. Well Connected
  37. 38. Reach The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels.
  38. 39. Reach The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels. An estimated 250,000 vehicles proudly display the running rabbit logo across Australia
  39. 40. The Football Team <ul><li>Inspiring Moments </li></ul><ul><li>Diversity Celebrated </li></ul><ul><li>Youth, Power, Skill, Commitment </li></ul><ul><li>Exciting Style of Play – Razzle Dazzle Football </li></ul><ul><li>Strong Leadership on and off the field </li></ul>
  40. 41. Inspiring Moments Nathan Merritt, born and raised in Redfern, kicks the game winning field goal at the SCG in the 80 th minute to defeat the Wests Tigers, 23 – 22, 17 May 2009.
  41. 42. Entertaining and potent attack The Rabbitohs were #1 in tries scored (103 in total) in season 2009.
  42. 43. New Recruits – Youth, Power, Skill, Commitment *Average age of full time squad = 24.9 years old
  43. 44. Respected hardworking leaders
  44. 45. We know who we play for Beau Champion salutes the crowd after scoring his second of three tries against the Broncos, 17 July 2009.
  45. 46. Victories Shared
  46. 47. Members Embraced
  47. 48. Our Story
  48. 49. Our Story is
  49. 50. Our Story is Our Brand

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