Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
NewsJackingStealing News for Inbound Links                        by CMDSocial.com
What is it? Why does it Work?What:Writing posts, pages, and offers surrounding asudden breaking news report.Why:Journalist...
Step 1: Monitoring HeadlinesSomeone (or everyone?) on your team needsto watch for breaking headlines on:  ○ News  ○ Tweets...
Step 2: Take Action ImmediatelyTell your most keyword-savvy, fastest writerabout the news.Push out an immediate Post, with...
Step 3: Push for Attention FastPublish Your new Post,then push the Title and the Link! on:●   Twitter (with #hashtags!)●  ...
Step 3: Push for Attention FastPublish Your new Post,then push the Title and the Link! on:●   Twitter (with #hashtags!)●  ...
Follow-Up & Prepare to RepeatIf you are contacted by the press, give themyour undivided attention. Offer interviews,quotes...
Share Your Thoughts with UsHow will your team use this idea?Tell us about it:             @CMDSocialMedia
Upcoming SlideShare
Loading in …5
×

Stealing the news with CMD Social Media Marketing

399 views

Published on

Breaking news CAN put your company in the spotlight ... IF you have a plan in place. Here's your basic plan.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Stealing the news with CMD Social Media Marketing

  1. 1. NewsJackingStealing News for Inbound Links by CMDSocial.com
  2. 2. What is it? Why does it Work?What:Writing posts, pages, and offers surrounding asudden breaking news report.Why:Journalists covering a story need sources toquote, and often send links to those sources intheir online editions.If they find you first, you are that source.
  3. 3. Step 1: Monitoring HeadlinesSomeone (or everyone?) on your team needsto watch for breaking headlines on: ○ News ○ Tweets ○ Google+ ○ FacebookHint: Set up your google.com/alerts to monitormore efficiently
  4. 4. Step 2: Take Action ImmediatelyTell your most keyword-savvy, fastest writerabout the news.Push out an immediate Post, with any and all ofthe information you have ANDDescribe how your company is related,important, and news-worthy.
  5. 5. Step 3: Push for Attention FastPublish Your new Post,then push the Title and the Link! on:● Twitter (with #hashtags!)● Google+● Facebook● LinkedIn DiscussionsTweet at any @journalists you know who mightbe interested, and keep all discussions active.
  6. 6. Step 3: Push for Attention FastPublish Your new Post,then push the Title and the Link! on:● Twitter (with #hashtags!)● Google+● Facebook● LinkedIn DiscussionsTweet at any @journalists you know who mightbe interested, and keep all discussions active.
  7. 7. Follow-Up & Prepare to RepeatIf you are contacted by the press, give themyour undivided attention. Offer interviews,quotes, and your own perspective.No Time for Congratulations:Remember that news is always changing ...and youll need to be keeping up with yourefforts at "news-jacking" every moment of everyday.
  8. 8. Share Your Thoughts with UsHow will your team use this idea?Tell us about it: @CMDSocialMedia

×