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Cb Gen Blue Social Media Presentation


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Presented at Coldwell Banker\'s Generation Blue Conference in Las Vegas in March. For all real estate managers trying to recruit using social media!

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Cb Gen Blue Social Media Presentation

  1. 1. VIRTUAL RELATIONSHIPS LEAD TO EXTRAORDINARY RECRUITING RELATIONSHIPS Carol McManus, Ywait4success America’s LinkedIn LadyCopyright 2010 – McManus Works
  2. 2. I am a Social Networking… Neophyte Skeptic Curiosity Seeker NinjaCopyright 2010 – McManus Works, LLC
  3. 3. Social Media OverviewCopyright 2010 – McManus Works, LLC
  4. 4. Recruiting Interviews Recruiting Hires Sales ProductionCopyright 2010 – McManus Works, LLC
  5. 5. Business Recruiting Survey • 46% will spend more on social recruiting • 36% will spend less on job boards • Candidate quality rated significantly higher • Job boards rated lowest • Referrals rated highest • 92% of those hiring in 2010 will recruit via social networks • 86% use LinkedIn • 60% use Facebook 2010 Social Recruiting Survey Results © 2010, JobviteCopyright 2010 – McManus Works, LLC
  6. 6. Build Your Social Media Strategy • Profile your target recruit • Choose sites that will put you in front of them • Focus on building relationships • Engage in conversation • Educate, inspire, and challengeCopyright 2010 – McManus Works, LLC
  7. 7. Copyright 2010 – McManus Works, LLC
  8. 8. Pros and Cons - Facebook Pros Cons Largest audience Conflicting purposes of Size of real estate users population Very informal Wide demographic High maintenanceCopyright 2010 – McManus Works, LLC
  9. 9. Pros and Cons - Twitter Pros Cons No restrictions to Time consuming follow No relationship Easy to populate Limited space for tweets message Flexible messagingCopyright 2010 – McManus Works, LLC
  10. 10. Pros and Cons - LinkedIn Pros Cons Professional site Requires strategy Easy to use Size of audience Known for talent Not best site for acquisition existing Realtors Conducive to networking and referralsCopyright 2010 – McManus Works, LLC
  11. 11. Pros and Cons - YouTube Pros Cons Impact of Video Deciding on right Tremendous flexibility message Easy to use Requires effort CompetitionCopyright 2010 – McManus Works, LLC
  12. 12. The Right Approach 1. What are your recruiting goals? 2. What is your USP 3. Who is your ideal target? 4. How do you want to be perceived? 5. How much time will you commit?Copyright 2010 – McManus Works, LLC
  13. 13. Copyright 2010 – McManus Works, LLC
  14. 14. Not So Young Anymore LinkedIn average age 44.1 Classmates average age 44.9 Only one to exceed LinkedIn Twitter average age 39.1 Facebook average age 38.4Copyright 2010 – McManus Works, LLC
  15. 15. Social Media Do’s and Don’ts Do’s Don’ts Give more than you take Lead with a sales pitch Expect to attract recruits Participate Post anything your Be selective about your mother wouldn’t approve connections of…or you wouldn’t want to see in the New York ‘Humanize’ your profiles Times headlines Update frequently Think your information is Be consistent ‘personal’ Be a wallflower Have fun! Abuse your networkCopyright 2010 – McManus Works, LLC
  16. 16. The Hub of Social Media Coldwell Your Banker Company’’s Websites Your Website Website Facebook LinkedIn Twitter Cool Articles Other Blogs Your BlogCopyright 2010 – McManus Works, LLC
  17. 17. Small Investment…Big Reward 17 Minutes! 12 9 3 6Copyright 2010 – McManus Works, LLC
  18. 18. The Only Rule You Need to Know Relationships first… Recruiting second!Copyright 2010 – McManus Works, LLC
  19. 19. Tools to Help Manage Shorten the URL to save space Manage your presence Tweetdeck.comCopyright 2010 – McManus Works, LLC
  20. 20. Tools to Help Manage Blogs to follow Sites for real estate recruiting Coldwell Banker UniversityCopyright 2010 – McManus Works, LLC
  21. 21. Would You Like More? Consulting Services LinkedIn System for Success Home Study LinkedIn for Success BootCamp 2010 – McManus Works, LLC