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Mass Communication & Media        Literacy 08
The Burden of Representation Negative stereotyping and the limited range of  representation Dominant and subaltern group...
The Burden ofRepresentationThere’s nothing you cansay that we haven’t saidalready ourselveshttp://www.heebmagazine.com/
Proportionality How many people from a particular group are  represented? How frequently do representations of a particu...
Content Analysishttp://ics.leeds.ac.uk/papers/pmt/exhibits/1810/GWTV.pdf
Fame: representing individuals What does the claim that ‘we live in a celebrity  culture’ mean? Media stars:    Are com...
You’re a Star? Actors become stars when their off-screen lifestyles and personalities equal or surpass acting ability in ...
Stars as media texts The image is a version of media output ‘Brad Pitt’, ‘Angelina Joli’ are corporate (media)  images n...
Stars as social barometers ‘She is what she says’ … more than an actor The process of audience identification The eleva...
WestminsterPapersMediating Celebrityhttp://www.wmin.ac.uk/mad/page-1197
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Mass communication & media literacy 08

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Mass communication & media literacy 08

  1. 1. Mass Communication & Media Literacy 08
  2. 2. The Burden of Representation Negative stereotyping and the limited range of representation Dominant and subaltern groups Kobena Mercer: ‘Black Art and the Burden of Represention’
  3. 3. The Burden ofRepresentationThere’s nothing you cansay that we haven’t saidalready ourselveshttp://www.heebmagazine.com/
  4. 4. Proportionality How many people from a particular group are represented? How frequently do representations of a particular group exist in media forms? What is the extent of those representations? Content Analysis:  a quantitative method of analysing the denotative content of media output based on defined samples and recognisable categories.  http://en.wikipedia.org/wiki/Content_analysis  http://seokeywordanalysis.com/seotools/  http://www.ultimate-research-assistant.com/
  5. 5. Content Analysishttp://ics.leeds.ac.uk/papers/pmt/exhibits/1810/GWTV.pdf
  6. 6. Fame: representing individuals What does the claim that ‘we live in a celebrity culture’ mean? Media stars:  Are commodities produced by media for consumption by audiences – profit driven  Represent ‘economic capital’  Represent investment  Status is governed by economic imperatives But how is the meaning of stardom constructed?
  7. 7. You’re a Star? Actors become stars when their off-screen lifestyles and personalities equal or surpass acting ability in importance. (Gledhill, 1991) A star ‘is a performer in a particular medium whose figure enters into subsidiary forms of circulation and then feeds back into future performances.’ (Ellis, 1992)
  8. 8. Stars as media texts The image is a version of media output ‘Brad Pitt’, ‘Angelina Joli’ are corporate (media) images not real people. They are therefore signs that can be analysed as such.  Clint Eastwood – choice and combination Primary elements: films Secondary elements: posters, badges promo materials, PR campaigns etc.
  9. 9. Stars as social barometers ‘She is what she says’ … more than an actor The process of audience identification The elevation and validation of the individual
  10. 10. WestminsterPapersMediating Celebrityhttp://www.wmin.ac.uk/mad/page-1197

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