How to Build your Email Empire - BizTechDay Oct 2010

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  • We have curators in each of the cities we cover who curator, or pick, the best events to feature in their city. We do all of the formatting, editing, and publishing.
  • How to Build your Email Empire - BizTechDay Oct 2010

    1. 1. Your Email Empire Chris McCann
    2. 2. Credit: Jason Baptiste
    3. 3. “Biggest untapped social network” • 1.9 BILLION email users • 247 BILLION emails sent per day
    4. 4. Email Newsletter Exits ~$10-$15m per year $125m to Comcast $20m to Disney on 150k subscribers $20m to Vocus Media on 100k subs ~$20m per year
    5. 5. You Need to be on Email Now Here is our Story:
    6. 6. What is StartupDigest? StartupDigest is an actionable media company around startup & tech events –22 to 75,000+ subscribers in 11 months –1 to 51+ cities and verticals in 11 months • Regarded as the worldwide source for tech startup events by: "Plain and simple, Startup Digest seems like a pretty smart idea to me..."
    7. 7. Growth # of Subscribers 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 16-Nov 16-Dec 16-Jan 16-Feb 16-Mar 16-Apr 16-May 16-Jun 16-Jul 16-Aug Today
    8. 8. Research Editorial Transactional Deals News Marketplace
    9. 9. 3 Things we Implemented that Worked
    10. 10. Classifieds
    11. 11. Conference Deals
    12. 12. How it Looks in the Email
    13. 13. Editorial Chris McCann Co-Founder of StartupDigest, organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley Brendan McManus Co-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown Local Curators:
    14. 14. Lessons Learned • Repetition builds a Brand • Find a unique content niche • Email drives traffic/sales • Lots of Brands & Companies want to reach our audience
    15. 15. How can you Implement Email?
    16. 16. Questions?

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