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Email is Sexy - UC Berkeley Presentation

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Email is Sexy - UC Berkeley Presentation

  1. 1. Email is Sexy<br />Chris McCann<br />
  2. 2. Summary<br />[Startup Digest] is the fastest growing event resource for high tech startups in ecosystem history<br />22 to 31,000+ subscribers in 26 weeks<br />2 to 34 cities in 16 weeks<br />Regarded as the worldwide source for high tech startup events by:<br />"Plain and simple, [Startup Digest] seems like a pretty smart idea to me..."<br />
  3. 3. Curators<br />Brendan McManusCo-Founder of [Startup Digest], first employee for Wildfire Interactive, Inc. and the UpDown<br />Chris McCann<br />Co-Founder of [Startup Digest], organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley<br />Local Curators:<br />
  4. 4. Growth<br /> Subscriber Growth City Growth<br />
  5. 5. Story<br />
  6. 6. Story<br />
  7. 7. Story<br />
  8. 8. Why Email?<br />
  9. 9. Internet Access = Email Address<br />
  10. 10. Social Networking Backbone<br />
  11. 11. Completely Opt-In<br />
  12. 12. Retrievable<br />
  13. 13. Location Specific**<br />
  14. 14. Tips for your Email Campaign<br />1. Make sure the email is sent out from a person’s name, not a generic company name<br />
  15. 15. Tips for your Email Campaign<br />2. Make sure people opt-in<br />
  16. 16. Tips for your Email Campaign<br />3. Give Value Add to subscribers<br />
  17. 17. Tips for your Email Campaign<br />4. Present Exclusive Content<br />
  18. 18. Tips for your Email Campaign<br />5. Give a unique tie in to your company<br />
  19. 19. Summary<br />Email is not going away anytime soon<br />Email is a direct and targeted channel to your customers<br />Email is the personal online channel <br />
  20. 20. Questions?<br />Should I send text or html newsletters?<br />What email platform do you use?<br />How do you make money?<br />How do you use facebook/twitter with email?<br />Chris McCann<br />chris@thestartupdigest.com<br />@cmccann7<br />How did craigslist start?<br />Why not just use a blog?<br />What are the most successful email companies?<br />What metrics do you look at?<br />Are open rates reliable?<br />Why shouldn’t you use gmail/etc to send newsletters?<br />

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