ENGAGEMENT  how to make better DECISIONS,  create better OUTCOMES,  and turn VOTERS into CITIZENS
WHATWHYWHENHOWENGAGEMENT
What’s my story?
Aboriginal Affairs and NorthernDevelopment CanadaUniversity of Northern BCCity of Prince GeorgeNorthern HealthInterior Hea...
What’s your story?
WHAT isENGAGEMENT
“Citizen eng   values the r     agement                ight of citizeto have a sa                   ns              y in t...
Communications
Engagement                                                      Provides              Involves                            ...
Communications                 Engagement
It’s never too late to change your mind                                                                   George          ...
WHY doENGAGEMENT
Taxation                      RepresentationNO            Withou                  t
Believe negative information after hearing it 1-2 times     Believe positive information after hearing it 1-2 times       ...
Engagement can help turn critics into supporters
BENEFITS OF CITIZEN ENGAGEMENT                Effective decision making                Better outcomes                Bett...
PITFALLS OF CITIZEN ENGAGEMENT                NIMBY backlash                Special interests                Loss of contr...
WHEN to doENGAGEMENT
“See ya in three years!”                           Paralysis by analysis
ENGAGE WHEN ...Starting                         Changing direction           Stopping
TO BETTERENGAGEMENT
KNOW WHY YOU’RE ENGAGING
KNOW YOUR AUDIENCE
DEFINE THE LEVEL OFENGAGEMENT
CRAFT YOUR MESSAGE
GROUP EXERCISE Pick an issue. What is the purpose of engagement? Identify your audience. Decide on the level of engagement...
CHOOSE YOUR TOOLSOF ENGAGEMENT
TOOLS OF ENGAGEMENT           Public hearings           Open house/Town hall           Advisory committees/Task forces    ...
TOOLS OF ENGAGEMENT
GET THE WORD OUT        ANorthern Vision                                             ion Paper                            ...
ESTABLISH FEEDBACKPROCESS
ESTABLISH ACTION PLAN                                                                                                     ...
GROUP EXERCISE Same issue as before Choose your tools of engagement? How are you going to promote the process? How will yo...
EVALUATE AND REPORT BACK                                                                                                  ...
ACKNOWLEDGEMENTS     For letting me steal liberally from her excellent     presentation on citizen engagement:     PHONE: ...
Citizen Engagement
Citizen Engagement
Citizen Engagement
Citizen Engagement
Citizen Engagement
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Citizen Engagement

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How to create better outcomes, make better decisions, and turn voters into citizens.

You were elected to represent the views of your citizens. Don't you think it's a good idea to ask them what those views are?

This presentation answers the questions: what is citizen engagement? why engage citizens? when engage stakeholders? how engage?

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Citizen Engagement

  1. 1. ENGAGEMENT how to make better DECISIONS, create better OUTCOMES, and turn VOTERS into CITIZENS
  2. 2. WHATWHYWHENHOWENGAGEMENT
  3. 3. What’s my story?
  4. 4. Aboriginal Affairs and NorthernDevelopment CanadaUniversity of Northern BCCity of Prince GeorgeNorthern HealthInterior HealthBC Hydro
  5. 5. What’s your story?
  6. 6. WHAT isENGAGEMENT
  7. 7. “Citizen eng values the r agement ight of citizeto have a sa ns y in the dec that affect th isions eir lives.”
  8. 8. Communications
  9. 9. Engagement Provides Involves information and the public seeks inputMeaningful Purpose Two way driven Dialogue Interaction Conversation
  10. 10. Communications Engagement
  11. 11. It’s never too late to change your mind George rts, City of Prince Photo: Paul Albe
  12. 12. WHY doENGAGEMENT
  13. 13. Taxation RepresentationNO Withou t
  14. 14. Believe negative information after hearing it 1-2 times Believe positive information after hearing it 1-2 times 60% 45% 30% 15% 0%Untrusted Organization Trusted Organization *Edelman Trust Barometer
  15. 15. Engagement can help turn critics into supporters
  16. 16. BENEFITS OF CITIZEN ENGAGEMENT Effective decision making Better outcomes Better policy Manage issues Influence outcomes Save time and money Share responsibility Credibility and trust Less conflict More engaged citizens
  17. 17. PITFALLS OF CITIZEN ENGAGEMENT NIMBY backlash Special interests Loss of control Perpetual indecision Costs time and money Not easy
  18. 18. WHEN to doENGAGEMENT
  19. 19. “See ya in three years!” Paralysis by analysis
  20. 20. ENGAGE WHEN ...Starting Changing direction Stopping
  21. 21. TO BETTERENGAGEMENT
  22. 22. KNOW WHY YOU’RE ENGAGING
  23. 23. KNOW YOUR AUDIENCE
  24. 24. DEFINE THE LEVEL OFENGAGEMENT
  25. 25. CRAFT YOUR MESSAGE
  26. 26. GROUP EXERCISE Pick an issue. What is the purpose of engagement? Identify your audience. Decide on the level of engagement required (Inform, Consult, Involve, Collaborate, Empower) What is the key question? What is your position or key message? Report out
  27. 27. CHOOSE YOUR TOOLSOF ENGAGEMENT
  28. 28. TOOLS OF ENGAGEMENT Public hearings Open house/Town hall Advisory committees/Task forces Stakeholder specific meetings Focus groups One-on-one meetings Coffee klatch/Kitchen table Community Forums Open Space, World Cafés etc. Surveys Online forums Social media
  29. 29. TOOLS OF ENGAGEMENT
  30. 30. GET THE WORD OUT ANorthern Vision ion Paper BC: A Discuss Cancer Care in Northern nsultation for Premier’s Co CARE CANCER IMPROVED in NORTHE RN BC
  31. 31. ESTABLISH FEEDBACKPROCESS
  32. 32. ESTABLISH ACTION PLAN 12 y? what’s your stor ions Plan | Communicat Energy System George DistrictCity of Prince elopment of the CES. September 21- al dates in dev tied to the critic August Activities s activities 14-18 25 Timeline of ee-month rollou t of the recommend ed communication July 10-14 17-21 24-28 31-4 7-11 Provides a thr 27-31 3-7 13-17 20-24 Days Energy Sy stem End Geor ge Community Start City of Prince 27 1 13 Tasks 27-Jul-09 28 27-Jul-09 4 17 7 28-Jul-09 24 Engagement 23-Jul-09 4 Stakeholder uncil 7-Aug-09 efing of City Co 4-Aug-09 In-camera bri t Briefings Note for Targe Prepare Briefing key individuals 22 28 13 Targeted briefings with 28-Jul-09 1 13 28-Jul-09 4 4 11 site Design 13Aug-09 4 ntity and Web 29-Jul-09 1 Branding, Ide 13-Aug-09 4 ng with Client 13-Aug-09 15 Design Meeti 4-Sep-09 21 11 17-Aug-09 15 28 14 In Design tity selection 4-Sep-09 21 31 and logo/iden 17-Aug-09 1 24 Client review te creation 4-Sep-09 ion and templa 4-Sep-09 5 Logo finalizat 11-Sep-09 development 7-Sep-09 1 Website design 14-Sep-09 and approval tent upload 14-Sep-09 Client review zation and con 13 4 re design finali Website/brochu 22 2 4 1 Go live 22-Jul-09 4 22-Jul-09 20 4-Sep-09 14 11 ion 10-Aug-09 20 Content Creat 4-Sep-09 21 11 ng with Client 10-Aug-09 1 14 Content Meeti elopment 4-Sep-09 13 21 re content dev 4-Sep-09 5 24 Website/brochu FAQ preprarat ion 11-Sep-09 Backgrounder, 7-Sep-09 5 Media Release, 11-Sep-09 and approval 7-Sep-09 1 Client review upload 14-Sep-09 t finalization and 14-Sep-09 7 Website conten Q finalization 31-Mar-10 250.961.661 1 ckgrounder, FA 21-Sep-09 Prince George Me dia Release, Ba ation campaign launch Public inform a Content updat es www.prmedia.c .801.1741 Kelowna 250
  33. 33. GROUP EXERCISE Same issue as before Choose your tools of engagement? How are you going to promote the process? How will you ensure everyone is equally informed? Choose your feedback mechanisms? What’s your time frame? Report out
  34. 34. EVALUATE AND REPORT BACK Final Report Improved sultation for Premier’s Con in N orthern BC ASE Cancer Care MEDIA RELE MARCH 3, 200 6 July 2006 de input on sidents proviPrin ce George re orthern BC cer care in N proving can ts, ts, cancer patienim rd the opinions of local residen ay, March 3. Frid care hea rch 2 and ations on cancer Thursday, Ma of public consult viders in Prince George onThe co-chairs health care pro North on Thu rsday andthe ir families and gs at the Coast Inn of the o smaller Focus Group public meetin care in the nor th. Tw al experience of the turned up for future of cancer people with direct person y 225 people Approximatel rn vision for the gather input from uss the northe Friday to disc in the day were also held to and caregiver s. ir families of opinions on meetings earlier , either as patients or the rd a wide range tem cancer care sys ductive. We hea co-chair of the Premier’s ht and very pro o, frank, forthrig Dr. Charles Jag s we had were care in Northern BC,” said “The discussion ision for cancer rthern BC. what people env Improved Cancer Care in No rn BC to such an Consultation for people of Northe the unique response of the this discussion will ensure and hear the passionate ement in regarding can cer tifying to see “Their involv isions are made “It has been gra said co-chair Jeff Burghardt. considered when future dec e,” th are important issu dents of the nor face as resi Chair of challenges we , and Burghardt, th on the of Northern BC nor care.” the University input from the people of the a regional o, President of her ent of n Cam pbell asked Jag consultation process to gat sible developm Premier Gordo to lead a community port for the pos the level of sup Northern Hea lth, ices, including cancer care serv hensive and future plans for design a compre cancer cen tre. is, How can we thern BC? consultations Nor ressed in these the people of al que stion being add t meets the unique needs of to the The fundament care system that bes l be submitted cer ations that wil integrated can se public consult findings of the ed based on the will be prepar ration. A Northe rn A final report ussion paper, iew and conside nload the disc Premier for rev gs can still dow cercare.ca public meetin w.northerncan ble to attend the web site at ww Those who were una comment form found on the plete a Vision, and com -30- rmation: For more info Cam McAlpine 250.552-1550
  35. 35. ACKNOWLEDGEMENTS For letting me steal liberally from her excellent presentation on citizen engagement: PHONE: 250.769.3627 | CELL: 250.808.3667 EMAIL: jan@janenns.com | WEB: janenns.com For their always sage advice and good friendship: Kevin Brown Don Zurowski Garth Frizzell

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