Negative Reviews are the Kiss of Death
Online Reputation Management is a vital aspect of what we do for our clients, and Client Reviews Management is actually something you can influence.
Blumenthal’s conducted a large scale consumer survey of 2500 US adult internet users over the age of 25 asking them if they would be influenced to choose a business based on negative or positive reviews.
Essentially they confirmed what we already suspected; that Negative Reviews Hurt more than Positive Reviews Help. I think it goes much deeper than that…