Negative Reviews are the Kiss of Death
Online Reputation Management is a vital aspect of what we do for our clients, and Client Reviews Management is actually something you can influence.
Blumenthal’s conducted a large scale consumer survey of 2500 US adult internet users over the age of 25 asking them if they would be influenced to choose a business based on negative or positive reviews.
Essentially they confirmed what we already suspected; that Negative Reviews Hurt more than Positive Reviews Help. I think it goes much deeper than that…
Reputation management is particularly important for schools. Parents want to know that you made other parents and students happy. Reputation management is just one aspect of a sold school marketing strategy. More info on school marketing can be found here: