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“ Even Further” Marketing Campaign Deanna Drugg Chris Mason Alicia Newton
<ul><li>Established in 1903 </li></ul><ul><li>Henry Ford </li></ul><ul><li>Largest manufacture for vehicles in North Ameri...
<ul><li>2006 Sales: $62.1 Million  </li></ul><ul><li>1 Year Sales Growth: 4.7% </li></ul><ul><li>2006 Sales: $207.3 Millio...
 
 
<ul><li>Communicate a clear fuel efficiency message </li></ul><ul><li>Creative and unconventional approach </li></ul><ul><...
 
 
(cont’d)
Deanna Drugg Chris Mason Alicia Newton Fusion Hybrid Marketing Campaign
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Ford Hybrid

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Ford Hybrid

  1. 1. “ Even Further” Marketing Campaign Deanna Drugg Chris Mason Alicia Newton
  2. 2. <ul><li>Established in 1903 </li></ul><ul><li>Henry Ford </li></ul><ul><li>Largest manufacture for vehicles in North America </li></ul><ul><li>Plants located throughout 140 countries </li></ul><ul><li>283,000 Employees (2006) </li></ul><ul><li>Only 4 Hybrid Models to date </li></ul>Jaguar Lincoln Mercury Volvo Mazda
  3. 3. <ul><li>2006 Sales: $62.1 Million </li></ul><ul><li>1 Year Sales Growth: 4.7% </li></ul><ul><li>2006 Sales: $207.3 Million </li></ul><ul><li>1 Year Sales Growth – 7.7% </li></ul><ul><li>2006 Sales: $202.8 Million </li></ul><ul><li>1 Year Sales Growth: 13.3% </li></ul><ul><li>2006 Sales - $160.1 Million </li></ul><ul><li>1 Year Sales Growth – (9.5%) </li></ul>
  4. 6. <ul><li>Communicate a clear fuel efficiency message </li></ul><ul><li>Creative and unconventional approach </li></ul><ul><li>Create a Buzz </li></ul><ul><li>Educate Generation Y (ages 18-30) </li></ul><ul><li>Push and pull strategy </li></ul><ul><li>Stay updated on new technology </li></ul>
  5. 9. (cont’d)
  6. 10. Deanna Drugg Chris Mason Alicia Newton Fusion Hybrid Marketing Campaign

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