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Microsoft Advertising - Creative Solutions

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A shortly presentation to introduce my role and creative work in microsoft Advertising as Branded Solution Specialist Latam.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Microsoft Advertising - Creative Solutions

  1. 1. Carlos Maltagliatti Microsoft - Brand Solution Specialist [email_address] ?
  2. 2. 1- No vendemos Windows XP, ni Vista, ni Seven. 2-No escribimos código (aunque somos un poco geeks). 3-No recuperamos contraseñas de Hotmail ó Messenger. Primero dejemos en claro que no hacemos ...
  3. 3. Somos un equipo con años de experiencia en el medio, lugar desde donde hemos contribuido al posicionamiento de las principales marcas de la región creyendo en el valor de la creatividad. Ahora sumamos un portfolio de productos con una audiencia de millones de personas y un gran potencial creativo. Todo esto al servicio de las agencias, centrales de medios y clientes que creen en la creatividad tanto como nosotros. Ahora sí, te cuento quienes somos y qué hacemos... Portal de contenidos Messenger Hotmail Comunidad MSN Mapas Buscador
  4. 4. ¡Todo muy lindo, pero muéstrame esas cosas “Creativas” que decís!
  5. 5. La idea consiste en aprovechar la herramienta What I’m listening to, de Messenger, la cual nos permite re direccionar a los usuarios que hacen clic en el espacio “están escuchando…”, a la derecha de cada contacto de nuestra lista. Los clics re direccionan al usuario a la pagina de Personal Música , donde teniendo en cuenta el Artista y el Tema del contacto, se le da la posibilidad al usuario de comprar la pista. Personal M úsica . What I’m Listening to... www.personalmusica.com Yesterday - Bossa Beatles Yesterday - Bossa Beatles +
  6. 6. Coca-Cola Karaoke Este juego multiusuario sobre la plataforma de Messenger , permite que un usuario invite a cualquiera de sus contactos a participar de un karaoke, donde ambos cantan al mismo tiempo. Seleccionando una de las canciones posibles, los usuarios usando sus MICs van cantando distintas partes de la pista. El resultado final (guardado en formato MP3) esta disponible para ser reproducido, votado y compartido con el resto de los contactos.
  7. 7. Esta acción online dura dos meses (Enero y Febrero), y premia a los usuarios que mayor cantidad de contactos sumen a su Messenger en vacaciones. Los usuarios deberán ingresar al sitio antes de irse de vacaciones, y usando su User/Pass de Messenger , registrarán el número de contactos que poseen hasta ese momento (No se guarda información del usuario). Semanalmente la aplicación chequea esa información y arma un ranking de los usuarios que mas contactos hayan sumado. En los paradores, las carpas y sombrillas se encontrarán pizarras donde Personal y Messenger te inviten a escribir tu usuario para ser agregado por otros que estén en la misma playa. Personal +Messenger Mobile . En el verano, cuanto más somos mejor. Sitio Cantidad de amigos y de días de la acción. Merchandising donde los usuarios puede dejar sus alias.
  8. 8. Teniendo en cuenta la cantidad de público que participa en Carreras (4K/8K/10K/20K), se desarrollará un espacio dentro del canal Música en MSN, donde los usuarios definiendo la distancia que corren podrán descargar un set de temas en MP3 para escuchar durante la competencia. Usando MSN Mapas los usuarios podrán ver, en el sitio y en banner Rich-Media, el recorrido de las futuras carreras y el Podcast recomendado por la marca para esas distancias. Se incorporará comunicación offline en maratones, en los gimnasios y en los puntos de venta del producto. Gatorade. Correr no es lo mismo sin Música. Banners Rich Media
  9. 9. Coca-Cola Fusion Mixer Este juego multiusuario sobre la plataforma de Messenger permite que un usuario invite a uno de sus contactos a participar de un Music-Mixer. Luego de definir la cantidad de tandas, cada uno de ellos puede mediante un Drag&Drop incorporar elementos representativos de la marca, los cuales sumarán pistas de audio a la base original. Todos los “Agregados” de los usuarios, son el resultado del Mix que ambos pueden guardar y compartir con el resto de sus contactos de Messenger.
  10. 10. General Motors . Co-branding Aveo GTI y MSN Tab de promoción, registro y descargas. Widget Descargable : Radio FM Conjuntamente con General Motors hemos co-lanzado una edición limitada del Aveo GTI Colombiano.
  11. 11. Carlos Maltagliatti Microsoft Brand Solution Specialist [email_address] / +54911 6570-8922 Tenemos muchas más ideas. Contáctate con nosotros y vemos como sumamos creatividad a tu creatividad.

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