International Business Brazil Slides


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International Business Brazil Slides

  1. 1. Brazil Mr. Maley International Business Business in Brazil
  2. 2. Brazil <ul><li>General Information (location, population, etc.) </li></ul><ul><li>Political & Economical Information </li></ul><ul><li>Cultural Lifestyle of Brazilians </li></ul>
  3. 3. Brazil <ul><li>Largest country in South America </li></ul><ul><li>Approximately 90% of Brazil’s population lives on 10% of the land </li></ul><ul><li>Approximately 50% of the population is under 20 years of age </li></ul>
  4. 4. Brazil <ul><li>Sao Paulo and Rio de Janeiro are the two largest cities (combined population of 15 million) </li></ul><ul><li>Brasilia is the capital city </li></ul><ul><li>Portuguese is Brazil’s official language </li></ul>
  5. 5. Brazil’s Economy <ul><li>Average Income (2004) = $6,600 </li></ul><ul><li>GDP (2004) = $1.2 trillion </li></ul><ul><li>Labor market = 90 million </li></ul><ul><li>Unemployment = 10% </li></ul>
  6. 6. Brazil’s Government <ul><li>Federal Republic </li></ul><ul><li>The division between high- and low-class citizens makes the development of true democratic practices difficult </li></ul><ul><li>Poor citizens’ interests are not well defended in Brazil’s Congress </li></ul>
  7. 7. Brazil’s Government <ul><li>President – Luiz Inacio Lula de Silva (2003) </li></ul><ul><ul><li>Represents the Workers Party </li></ul></ul><ul><ul><li>During his term thus far: </li></ul></ul><ul><ul><ul><li>Growth in the economy </li></ul></ul></ul><ul><ul><ul><li>Decline in unemployment rate </li></ul></ul></ul><ul><ul><ul><li>Implemented 25% increase in minimum wage </li></ul></ul></ul>
  8. 8. Brazil’s Government <ul><li>Being President is not easy </li></ul><ul><li>Since 1955, only one presidential term was completed by an elected president </li></ul><ul><li>Over the last five decades </li></ul><ul><ul><li>One president committed suicide </li></ul></ul><ul><ul><li>One president resigned </li></ul></ul><ul><ul><li>One president was impeached </li></ul></ul><ul><ul><li>One president was overthrown by a coup </li></ul></ul><ul><ul><li>One president became fatally ill the night before taking office </li></ul></ul>
  9. 9. Brazil’s Cultural Dimensions
  10. 10. Brazil’s Cultural Dimensions <ul><li>Power Distance </li></ul><ul><ul><li>Represents how employees with less power view power as being equal or not equal </li></ul></ul><ul><ul><li>Brazil ranks average with the majority of Latin American countries </li></ul></ul><ul><li>Individualism/Collectivism </li></ul><ul><ul><li>Ranked 38 indicating that Brazil is a collective society </li></ul></ul><ul><li>Masculinity/Femininity </li></ul><ul><ul><li>Ranked very close to 50 </li></ul></ul><ul><ul><li>Not predominately masculine or feminine </li></ul></ul>
  11. 11. Brazil’s Cultural Dimensions <ul><li>Uncertainty Avoidance </li></ul><ul><ul><li>Brazil’s highest ranking (76) </li></ul></ul><ul><ul><li>Indicates that Brazil is not comfortable with risky and unstructured situations </li></ul></ul><ul><li>Long- and Short-term Orientation </li></ul><ul><ul><li>Brazil is long-term oriented which is associated with thrift and perseverance </li></ul></ul>
  12. 12. Brazil <ul><li>Polychronic </li></ul><ul><ul><li>Perform many tasks simultaneously </li></ul></ul><ul><ul><li>Interruptions are not bothersome </li></ul></ul><ul><ul><li>Time is viewed casually </li></ul></ul><ul><ul><li>Establishing relationships with people is Brazil’s primary importance </li></ul></ul>
  13. 13. Brazil Communication Issues <ul><li>Greetings </li></ul><ul><li>Gestures </li></ul><ul><li>Dress </li></ul><ul><li>Gifts </li></ul><ul><li>Conversation Topics </li></ul>
  14. 14. Greetings <ul><li>Handshake at first-meeting </li></ul><ul><li>After friendship is developed, embraces with hugs & kisses occur </li></ul><ul><li>Greet all individuals at a meeting with handshake </li></ul><ul><li>At departure, handshakes are appropriate </li></ul>
  15. 15. Gestures <ul><li>OK symbol is offensive </li></ul><ul><li>Gesture formed with extended index finger and little finger symbolizes good luck </li></ul><ul><li>Flicking underneath the chin with fingers indicates that an individual does not know the answer to a question </li></ul><ul><li>Snapping fingers during conversations emphasizes a particular point </li></ul>
  16. 16. Dress <ul><li>Never wear green or yellow </li></ul><ul><li>White & blue are preferable colors in Brazil </li></ul><ul><li>Women should dress conservatively and always have manicured nails </li></ul><ul><li>3-piece suits are associated with “executives” while 2-piece suits are associated with office employees </li></ul><ul><li>Only young individuals wear jeans </li></ul>
  17. 17. Gifts <ul><li>Avoid giving gifts at first meeting; instead, pay for a meal </li></ul><ul><li>Avoid giving gifts during an actual meeting; giving gifts during social meetings is most appropriate </li></ul><ul><li>No purple flowers (sign of death) </li></ul><ul><li>Knives and handkerchiefs are inappropriate </li></ul><ul><li>Good gift ideas include calculators, portable CD players, music CDs from U.S., & inexpensive cameras </li></ul>
  18. 18. Conversation Topics <ul><li>Appropriate Conversation Topics </li></ul><ul><ul><li>Soccer “Futbol” </li></ul></ul><ul><ul><li>Arts </li></ul></ul><ul><ul><li>Travel </li></ul></ul><ul><li>Offensive Conversation Topics </li></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Religion </li></ul></ul><ul><ul><li>Poverty </li></ul></ul>
  19. 19. Negotiation in Brazil <ul><li>Patience is very important </li></ul><ul><ul><li>Long-term resources must be committed </li></ul></ul><ul><li>Expect to discuss all aspects simultaneously </li></ul><ul><li>Aggressiveness is offensive </li></ul><ul><li>Maintain the same negotiating team throughout negotiation process </li></ul><ul><ul><li>Relationships established through the negotiation process is very important </li></ul></ul>
  20. 20. Thank You! <ul><li>References </li></ul><ul><ul><li>ITIM International. (2003). Geert Hofstede Cultural Dimensions. Retrieved September 20, 2006, from the World Wide Web: </li></ul></ul><ul><ul><li>Martin, J. S., & Chaney, L. H. (2006). Global business etiquette: A guide to international communication and customs . Westport, CT: Praeger Publishers. </li></ul></ul><ul><ul><li>Morrison, T., Conaway, W. A., & Borden, G. A. (1994). Kiss, bow, or shake hands: How to do business in sixty countries . Avon, MA: Adams Media. </li></ul></ul><ul><ul><li>Becker, T. H. (2004). Doing business in the new Latin America: A guide to cultures, practices, and opportunities . Westport, CT: Praeger Publishers. </li></ul></ul>