You Speaka Da Lingo

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What you need to know about the power and potential of good copy

Published in: Business, Education
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You Speaka Da Lingo

  1. 1. a cluey freelance copywriters presentation © Copyright Cluey Consulting 2009
  2. 2. OK, over summer you’ve made the decision This year you’ll get more out of the business
  3. 3. GREAT!
  4. 4. You get some help with a business plan So that’s sorted and filed (or maybe it’s sitting on the bookshelf)
  5. 5. PROGRESS THE ACCOUNTANT IS PLEASED
  6. 6. And the marketing plan has taken time But that’s well underway
  7. 7. WOO HOO NOW FOR THE FUN STUFF
  8. 8. There’ll be: Brochures  Mailouts  Advertising  Newsletters  AND THE BIG KAHUNA?
  9. 9. A NEW WEBSITE COOL
  10. 10. So you and your budget Head out for some design help
  11. 11. LOOKING GOOD
  12. 12. Then one day they say to you ... ‘Time for the words’
  13. 13. WHAT?
  14. 14. So you have a bash at knocking that out You show it around and everyone likes it ... then off it goes
  15. 15. UH OH, A CHINK IN THE ARMOUR
  16. 16. Waiting, waiting, waiting ... Time to check the results
  17. 17. EXCITEMENT
  18. 18. Brochure Funny, everyone loves it but nobody phones
  19. 19. Advertising Hmmm ... not much response to that
  20. 20. Website Looks fantastic! no visitors though
  21. 21. WHAT’S UP WITH THIS MARKETING CAPER?
  22. 22. You’ve put a huge effort into: Planning & Budget  Design & Development  Printing & Distribution  Media Placement 
  23. 23. WHY RISK ALL THAT?
  24. 24. Here’s the thing ... There’s a sure fire way to improve your marketing ROI (return on investment)
  25. 25. GET THE COPY RIGHT
  26. 26. You can find a ton of advice out there on: How to write for impact  Blogging for beginners  4 tips for this  7 keys to that 
  27. 27. SUPER
  28. 28. But quality writing is about more than that Great copy doesn’t just attract interest It connects with and inspires people Guess who?
  29. 29. YOUR AUDIENCE
  30. 30. FACT To be successful, every piece of marketing needs to engage with its target market
  31. 31. FACT The best way to do that is with active, informative content to motivate and persuade them
  32. 32. You need copy that speaks their language
  33. 33. DO YOU SPEAKA DA LINGO?
  34. 34. Want hot copy? Get noticed, win business and makes sales Need a top ranking SEO copywriter ... or a web copy expert?
  35. 35. www.cluey.com.au © Copyright Cluey Consulting 2009

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