Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web Analytics 102

803 views

Published on

Web Analytics 102 + Google Analytics Tips & Tricks was given at the Charlotte User Experience meetup (@cltux) by Bermon Painter (@bermonpainter) on Sept 13th, 2010.

http://www.charlotteux.org/calendar/14208929/

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Web Analytics 102

  1. 1. Web Analytics 102 + Tips & Tricks with Google Analytics Bermon Painter - @bermonpainter - bermonpainter.com
  2. 2. The Paradox of Data Lots of data, little insights
  3. 3. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  4. 4. Clickstream What Multiple Outcomes Analysis How Much Experimentation and Testing Why Voice of Customer Why Competitive Intelligence What Else Insights Insights!
  5. 5. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  6. 6. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  7. 7. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  8. 8. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  9. 9. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  10. 10. Clickstream Multiple Outcomes Analysis Experimentation and Testing Voice of Customer Competitive Intelligence Insights
  11. 11. Small Business 1. Clickstream 2. Outcomes 3. Voice of Customer
  12. 12. Medium Business 1. Outcomes 2. Clickstream 3. Voice of Customer 4. Testing
  13. 13. Large Business 1. Voice of Customer 2. Outcomes 3. Clickstream 4. Testing 5. Competitive Intelligence
  14. 14. Reporting vs. Analysis
  15. 15. 1. Decentralized Decision Making
  16. 16. 2. History
  17. 17. 3. Risk Taking
  18. 18. 4. Distribution of Knowledge
  19. 19. 5. Availability of Raw Analytical Brainpower
  20. 20. More on Clickstream
  21. 21. 1. Visits
  22. 22. 2. Unique Visits
  23. 23. 3. Time on Page / Time on Site
  24. 24. 4. Bounce Rate
  25. 25. 5. Exit Rate
  26. 26. 6. Conversion Rate
  27. 27. Google Analytics Tips & Tricks

×