Inexpensive usability testing

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This presentation was presented as Inexpensive Usability Testing - A Very Jane Goodall Experience on July 12, 2010 at http://www.charlotteux.org by Assaf Weinberg and Dustan Kasten.

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Inexpensive usability testing

  1. 1. Inexpensive Usability Testing A very Jane Goodall Experience
  2. 2. Testing, schmesting. I'm a pro!
  3. 3. End the Arguments You Your Client
  4. 4. User Testing can be Intimidating
  5. 5. Guerrilla Testing to the rescue!
  6. 6. First Impression Testing
  7. 7. Where would you click to open an IRA account? Open Account was #1 most clicked on element
  8. 8. Memory Test Open an account was the second most recalled element on the page, next to the company name
  9. 9. Task Based Tests
  10. 10. Card Sorts and Nav Testing
  11. 11. Starbucks is Your Lab
  12. 12. Dale Jr. Fan Club
  13. 13. Step 1 - Create test plan What are our goals? How do we measure success? Who do we test?
  14. 14. Dale Jr. Fanclub Test Goals 1) Homepage gets people interested 2) Homepage encourages people to sign in or sign up 3) Site content is useful to target audience 4) Labels and navigation are clear. 5) Signup is easy
  15. 15. Dale Jr. Fanclub Test Plan 0) Warm up questions Are you into nascar? Are you a fan of Dale Jr.? Have you ever been a part of an online community/fan club? Would you be interested in a dale jr. fan club? 1) [First Impressions] - show homepage for 10 seconds and remove What do you remember seeing? How does it make you feel? 2) [next steps] - Give site back and wait for interaction What compelled you to go here? Did you find what you expected? What were you hoping to find there? . . . .
  16. 16. Step 2 - Test the test Just like your designs, your tests need testing
  17. 17. Step 3 - Recruit! Can be Intimidating Be personable, yourself Don'ts: "We", "test", "survey" Do's: "I", "help", "opinion" Bribes
  18. 18. Step 4 - Doing the test Make people feel comfortable Warm up questions Don't call it a test - "There are no wrong answers" Say everything you're going to do before you do it Get approval for each step Let people say what they want to say.
  19. 19. Step 5 - Take notes AFTERWARDS
  20. 20. Test Time

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