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Why Should Communicators Learn to Code?

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Why Should Communicators Learn to Code?

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Why Should Communicators Learn to Code?

  1. 1. Lessons from a Year in Silicon Valley: Why Should Communicators Learn to Code? Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal
  2. 2. “Learning these skills isn’t just important for your future, it’s important for our country’s future.” Barack Obama
  3. 3. “Everyone should learn a computer language because it teaches you how to think.” Steve Jobs
  4. 4. Why learn to code? Tweak code in a Content Management System
  5. 5. Why learn to code? Scrape data from a website
  6. 6. Why learn to code? Work with an Application Programming Interface (API)
  7. 7. Why learn to code? Work with an Application Programming Interface (API)
  8. 8. Why learn to code? Create an interactive chart
  9. 9. Why learn to code? Work on a collaborative team on an interactive project
  10. 10. Why learn to code? Work on a collaborative team on an interactive project
  11. 11. Why learn to code? Work on a collaborative team on an interactive project
  12. 12. • HTML/CSS • JavaScript • Charting Exercise • Charting Tools • Chart.js • HighCharts • D3 • Spreadsheets • Web Scraping • PHP/MySQL • News Apps with Web Frameworks • Website, tutorials, video, code repository
  13. 13. Our concept of a journalist is changing
  14. 14. Our concept of a journalist is changing
  15. 15. Our concept of a journalist is changing
  16. 16. Our concept of a journalist is changing
  17. 17. Technology is Communication and Communication is Technology • All media now digital media • Social and mobile • This is what we do as communication educators and scholars
  18. 18. It’s All About the Platform
  19. 19. Data, Data, Data • Storytelling, data visualization • Location-based features and services • Web scraping and APIs • Analytics
  20. 20. Innovation • Digital changes scale, scope, economics, participation • Introduces new competition • Interactive presentation of data as a story • Seek inspiration outside immediate purview • Collaborate and share • Apply Design Thinking/Make Things
  21. 21. Innovation • Wearables • Virtual reality • Drones/sensors • Second-screen engagement • Pay attention, encourage colleagues to as well • Sharing economy • Focus on the future
  22. 22. 21st Century Careers • Advanced technology/social/community roles in media companies • Media roles in technology companies like Twitter, Facebook or Google, but also local tech-focused companies • Start-ups
  23. 23. ONA Grant TexasMusicViz • Grant to tell stories about music with data • Traditionally, music journalism has been band profiles or cd/concert reviews. • What new stories can we tell? • What are the data resources? • How can we engage the public?

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