Finding a Way In: Teens, Music, and You

1,306 views

Published on

This is my presentation for librarians to gain new understandings about teens, music, and the impact it has on libraries.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,306
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
108
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Finding a Way In: Teens, Music, and You

    1. 1. Finding a Way In: Teens, Music, and You Joseph Wilk [email_address]
    2. 2. Friends Blogs & Messageboards Social Music Radio Online Music Stores Band Sites (Myspace) Concerts/Shows Video Games Parents
    3. 4. Digital Music Ecosystem
    4. 5. Digital Music Ecosystem <ul><li>More new music than ever before </li></ul><ul><ul><li>Cheap, high quality recording equipment </li></ul></ul><ul><ul><li>Free, low cost and pirated software </li></ul></ul><ul><ul><li>Independent distribution (CDBaby, Tunecore) </li></ul></ul><ul><li>More old music than ever before </li></ul><ul><ul><li>MP3s keep records in print </li></ul></ul><ul><li>Consumption of music increased 6% in 2007 </li></ul><ul><li>Chasing the “long tail” </li></ul><ul><ul><li>In 2000, top 10 albums sold 60 million copies </li></ul></ul><ul><ul><li>In 2006, the top 10 sold 25 million </li></ul></ul>
    5. 6. Digital Music Ecosystem <ul><li>CD sales are in an 8 year-long decline </li></ul><ul><ul><li>Down 14-20% each year </li></ul></ul><ul><ul><li>48% of teens did not buy a CD in 2007 </li></ul></ul><ul><li>MP3 sales are up 54% </li></ul><ul><li>85% of 12-24 year-olds prefer MP3 players over traditional radio </li></ul><ul><li>87% of teens own an MP3 player </li></ul><ul><ul><li>Highest concentrated demographic </li></ul></ul><ul><li>61% of teens download unlicensed music </li></ul>
    6. 7. What is an MP3? <ul><li>MPEG-1 Audio Layer 3 </li></ul><ul><li>An encoding format for audio information </li></ul><ul><li>Lossy compression </li></ul><ul><li>Catch-all term for other encoding technologies that use lossy compression </li></ul><ul><ul><li>Advanced Audio Coding (AAC) </li></ul></ul><ul><ul><li>Windows Media Audio (WMA) </li></ul></ul><ul><li>FLAC (Free Lossless Audio Codec) </li></ul>
    7. 8. What is an MP3? <ul><li>It’s called “lossy” for a reason… </li></ul>CD Quality (1411.2 kb/s) 128 kb/s MP3
    8. 9. What Is an MP3 <ul><li>Digital Rights Management (DRM) </li></ul><ul><ul><li>technologies embedded in MP3s that restrict their use </li></ul></ul>
    9. 10. MP3s & Copyright <ul><li>Section 109: the “first sale” doctrine </li></ul><ul><ul><li>Superceded by contract law </li></ul></ul><ul><li>Digital Millennium Copyright Act (1998) </li></ul><ul><ul><li>Circumventing technical copyright protection measures such as DRM is (with small exception) illegal </li></ul></ul><ul><li>Digital Performance Rights in Sound Recordings Act (1995) </li></ul><ul><ul><li>Gives copyright holders exclusive rights for digital audio transmissions performed “publicly” </li></ul></ul>
    10. 11. Shaping Expectations <ul><li>Malleable </li></ul><ul><li>Participatory </li></ul><ul><li>“ Always-on” </li></ul><ul><li>Portable </li></ul>
    11. 12. Social Digital Music <ul><li>Finding new music and sharing with friends </li></ul><ul><li>“Teens bond over music (duh).” </li></ul>
    12. 13. Social Digital Music <ul><ul><li>iTunes </li></ul></ul><ul><ul><li>Last.FM </li></ul></ul><ul><ul><li>MOG </li></ul></ul><ul><ul><li>Finetune </li></ul></ul><ul><ul><li>iLike </li></ul></ul><ul><ul><li>Myspace </li></ul></ul>
    13. 14. iTunes <ul><li>“ The entertainment center of your world.” </li></ul><ul><li>#1 music retailer </li></ul><ul><li>Market share leader amongst teens </li></ul>
    14. 16. iTunes <ul><li>Discovering music </li></ul><ul><ul><li>30 second previews </li></ul></ul><ul><ul><li>Customer reviews </li></ul></ul><ul><ul><li>Album view </li></ul></ul><ul><ul><li>Browsing </li></ul></ul>
    15. 19. iTunes <ul><li>Promoting music </li></ul><ul><ul><li>iMix </li></ul></ul><ul><ul><ul><li>widgets that share iTunes playlists with the world wide web </li></ul></ul></ul><ul><ul><li>Network streaming </li></ul></ul><ul><ul><ul><li>Five users can connect per day </li></ul></ul></ul><ul><ul><ul><li>“ Sharing” preferences </li></ul></ul></ul>
    16. 22. <ul><li>“The social music revolution” </li></ul><ul><li>Since 2002, has developed over 15 million active users </li></ul><ul><li>Tracks what you listen to </li></ul><ul><li>Builds a host of personalized recommendations </li></ul><ul><li>Aggregates listening habits </li></ul>
    17. 24. <ul><li>Discovering music </li></ul><ul><ul><li>Music page </li></ul></ul><ul><ul><li>Artist pages </li></ul></ul><ul><ul><li>Dashboard </li></ul></ul><ul><ul><li>Scrobbling </li></ul></ul><ul><ul><li>Tags </li></ul></ul>
    18. 30. <ul><li>Promoting music </li></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Scrobbling </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><ul><li>Personal radio </li></ul></ul></ul><ul><ul><ul><li>Playlist </li></ul></ul></ul><ul><ul><ul><li>Album quilt </li></ul></ul></ul><ul><ul><ul><li>Charts </li></ul></ul></ul>
    19. 34. <ul><li>“ Myspace for Music Lovers” </li></ul><ul><li>Fully featured music blog </li></ul><ul><ul><li>embeddable music & video </li></ul></ul><ul><li>Social network </li></ul><ul><li>Music discovery tool </li></ul><ul><ul><li>driven by user recommendations </li></ul></ul>
    20. 36. <ul><li>Promoting music </li></ul><ul><ul><li>Mog-o-matic </li></ul></ul><ul><ul><ul><li>Indexes music library </li></ul></ul></ul><ul><ul><ul><li>Keeps track of the songs you play </li></ul></ul></ul><ul><ul><ul><li>Highlights recently added files </li></ul></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><ul><li>Not just about music </li></ul></ul></ul><ul><ul><ul><li>Can be accompanied with a video or MP3 “soundtrack” </li></ul></ul></ul><ul><ul><ul><li>Posts indexed on artist pages </li></ul></ul></ul><ul><ul><li>Widgets, RSS </li></ul></ul>
    21. 38. <ul><li>Discovering Music </li></ul><ul><ul><li>Magic Button </li></ul></ul><ul><ul><li>Trusted MOGs </li></ul></ul><ul><ul><li>MOGS like Me </li></ul></ul><ul><ul><li>Recommendations page </li></ul></ul><ul><ul><li>Celebrity Moggers </li></ul></ul>
    22. 40. <ul><li>Online custom playlist/mixtape experience </li></ul><ul><li>Comprehensive music library </li></ul><ul><ul><li>Over 2 million songs from all the major labels </li></ul></ul><ul><li>Recommendation engine </li></ul><ul><ul><li>Over 7 years of accumulated data, 100 million listener hours, and 13,000 user generated playlists </li></ul></ul>
    23. 42. <ul><li>Promoting music </li></ul><ul><ul><li>Create custom playlists </li></ul></ul><ul><ul><li>Embeddable playlist widgets </li></ul></ul><ul><ul><li>Post playlists to Facebook friends </li></ul></ul><ul><ul><li>Integrates with Wii to promote music while gaming! </li></ul></ul>
    24. 44. <ul><li>Discovering music </li></ul><ul><ul><li>Related artists </li></ul></ul><ul><ul><li>“ I’m lazy” button </li></ul></ul><ul><ul><li>Professional mixes </li></ul></ul><ul><ul><li>Tag browsing </li></ul></ul>
    25. 46. <ul><li>“ Place for social music discovery.” </li></ul><ul><li>Most popular Facebook application </li></ul><ul><ul><li>more than 300,000 active daily users </li></ul></ul><ul><li>Powered by the iLike Sidebar </li></ul><ul><ul><li>plugs into iTunes and Windows Media Player </li></ul></ul>
    26. 47. <ul><li>Discovering music </li></ul><ul><ul><li>iLike Sidebar </li></ul></ul><ul><ul><ul><li>Shows related songs as you play MP3s </li></ul></ul></ul><ul><ul><li>Artist pages </li></ul></ul><ul><ul><ul><li>List of related artists </li></ul></ul></ul><ul><ul><li>“ We use computer algorithms that figure this out using the ‘wisdom of crowds’” </li></ul></ul><ul><ul><ul><li>Not enough users to drive accurate ratings </li></ul></ul></ul>
    27. 50. <ul><li>Promoting music </li></ul><ul><ul><li>Build teen friends </li></ul></ul><ul><ul><li>“ iLike” artists and songs from your collection </li></ul></ul><ul><ul><ul><li>Shows up on friend pages </li></ul></ul></ul><ul><ul><li>Dedicate through Facebook and other social networks </li></ul></ul><ul><ul><li>iLike Sidebar logs playlists </li></ul></ul>
    28. 52. <ul><li>One of the largest online platforms for music </li></ul><ul><ul><li>5 million bands and artists </li></ul></ul><ul><li>Music integrated into profiles </li></ul><ul><ul><li>100+ million users </li></ul></ul>
    29. 55. <ul><li>Discovering music </li></ul><ul><ul><li>“ Top artists” </li></ul></ul><ul><ul><li>Searchable artist database </li></ul></ul><ul><ul><li>Band profiles show other bands as friends </li></ul></ul>
    30. 59. <ul><li>Promoting music </li></ul><ul><ul><li>Add hot artists and bands as friends </li></ul></ul><ul><ul><li>Bulletins </li></ul></ul><ul><ul><li>Streaming music </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Comment in touring band’s profiles </li></ul></ul>

    ×