Module 3 – Introduzione
all’uso dei Social Media per PMI

http:www.learning2gether.eu

Panoramica sul Web
2.0

This projec...
Web 1.0 -> Web 2.0
Web 1.0:
Piattaforma one-tomany

http:www.learning2gether.eu

Web 2.0:
Poattaforma manyto-many

Source:...
Web 2.0 e Social Media

http:www.learning2gether.eu

Web 2.0: gli elementi
interattivi e collaborativi del
the world wide ...
Come il mondo
sta usando i Social Media

http:www.learning2gether.eu

http://www.youtube.com/watch?v=cgP8Wu
CXIOQ

This pr...
Come il mondo
sta usando i Social Media

http:www.learning2gether.eu

This project has been funded with support from the E...
Comportamenti Internet
 76 % degli europei sono abitualmente
on line; il 60% ogni giorno
 32% accedono a Internet da dis...
Mobile Internet
Grazie alla crescita
esponenziale di
smartphones e tablets le
barriere all‘ingresso del
mondo del digital ...
Social Media Categorie e strumenti

http:www.learning2gether.eu

• Connettersi, scambiare
e comunicare
• Pubblicare

• Col...
Ulteriori approfondimenti

http:www.learning2gether.eu

Da leggere:
 http://www.itu.int/ITUD/asp/CMS/Events/2012/socialme...
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Learning2.0gether Introduzione al web 2.0

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Learning2.0gether Introduzione al web 2.0

  1. 1. Module 3 – Introduzione all’uso dei Social Media per PMI http:www.learning2gether.eu Panoramica sul Web 2.0 This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  2. 2. Web 1.0 -> Web 2.0 Web 1.0: Piattaforma one-tomany http:www.learning2gether.eu Web 2.0: Poattaforma manyto-many Source: http://hinchcliffe.org/img/web1vsweb2.png This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  3. 3. Web 2.0 e Social Media http:www.learning2gether.eu Web 2.0: gli elementi interattivi e collaborativi del the world wide web. (http://en.wikipedia.org/wiki/Web_2.0) Social Media: tutti i media (piatatforme) che supportano gli utenti nello scambio interattivo di informazioni e nella comunicazione reciproca. (http://en.wikipedia.org/wiki/Social_media) This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  4. 4. Come il mondo sta usando i Social Media http:www.learning2gether.eu http://www.youtube.com/watch?v=cgP8Wu CXIOQ This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  5. 5. Come il mondo sta usando i Social Media http:www.learning2gether.eu This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  6. 6. Comportamenti Internet  76 % degli europei sono abitualmente on line; il 60% ogni giorno  32% accedono a Internet da dispositivi mobili  60% dei giovani usano Internet in movimento  Più del 80% degli utenti cercano su Internet beni o servizi  50% degli utenti Internet postano sui Social Media  59 % degli utenti Internet hannno acquistato beni/servizi online http:www.learning2gether.eu Foto: violetkaipa - Fotolia Dati basati su: Eurostat Statistics in focus 50/2012; 18/12/2012 http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KSSF-12-050-EN.PDF This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  7. 7. Mobile Internet Grazie alla crescita esponenziale di smartphones e tablets le barriere all‘ingresso del mondo del digital customer service sono significativamente diminuite. http:www.learning2gether.eu Foto: violetkaipa - Fotolia This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  8. 8. Social Media Categorie e strumenti http:www.learning2gether.eu • Connettersi, scambiare e comunicare • Pubblicare • Collaborare • Riflettere This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  9. 9. Ulteriori approfondimenti http:www.learning2gether.eu Da leggere:  http://www.itu.int/ITUD/asp/CMS/Events/2012/socialmedia/S1_Alan_Alegre.pdf  http://www.parl.gc.ca/content/lop/researchpublications/2010-03e.htm  http://www.accenture.com/SiteCollectionDocuments/PDF/Accentu re-Mobile-Web-Watch-Internet-Usage-Survey-2012.pdf  http://www.hubspot.com/marketing-webinars/small-businesssocial-media-case-studies-archive Da ascoltare:  http://www.youtube.com/watch?v=Li79SoUaq5k&list=UUpgOA_2P gxytY095LqoOkug&index=2 This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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