Rule the World: How Marketers Can Reign Supreme over Global Growth (#Interact14)

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Marketers are on the front lines of driving growth and demand. Learn how to maximize revenue potential across borders with a new approach to creating more marketing content, campaigns and conversations in more languages, for more markets, faster and more cost-effectively than ever before.

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  • How’s the show going for everyone so far
    The topic
    In the nicest way of course
    Why/
  • Why is this important? Who’s read?
    Most widely discussed

    Interent accelerated global economic connectedness – economies and consumers

    10 yrs ago – old news

    Even felt like old news when it came out

    Even more true today
  • But here’s the problem
    Haven’t kept up
    Compared to the breakneck speed with which consumers and economies have connected

    Companies not able to take advantage

    Amazon’s cto put it even more bluntly
  • And why is that a problem?

    Leaving money – all sorts of currencies

    And for marketers it means really bad customer experiences in a hyperconnected world, and poor demand creation
  • Marketers are In an optimal position to do so- you can lead the way to helping your companies get better at globalization

    They’ll listen to you
    Tech – to create efficiencies and optimize processes
  • The hidden costs of globalization

    Companies have been scratching the surface

    Not looking at it as a business process to be optimized

    I’m guilty too – but that’s the last mile of getting really great at globalizing campaigns

    Board level

    Serious dollars attached
  • Can’t blame marketers

    It’s hard enough just to think about the tip of the iceberg

    1990s technology.

    It’s like technology innovation never happened to this space

    One process that hasn’t yet been optimized by tech
  • But the good news is, it DID happen to this space
    CW world’s first and only marketing globalization platform.

    Just like a few year ago you wouldn’t have marketing automation

    This is going to be the next catalyst for growth and efficiency for modern marketers
  • Leading the way – see globalization as a busienss process to be optimized, not just translation
  • Single lens
    Not treating content in silos

  • Which of course is the ultimate personalization

    Wwhat good is a great solution like Eloqua if you’re not taking advatange of it around the world.
  • Rule the World: How Marketers Can Reign Supreme over Global Growth (#Interact14)

    1. 1. RULE THE WORLD!! HOW MARKETERS CAN REIGN SUPREME OVER GLOBAL GROWTH INTERACT 2014 | 17 JULY 2014 Heidi Lorenzen, CMO, Cloudwords
    2. 2. WHY DOES IT MATTER? © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 2@hlorenzen | @cloudwordsinc | #ruletheworld
    3. 3. COMPANIES HAVE NOT KEPT UP © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 3 “American companies really suck at international expansion and localization.” – Werner Vogel, CTO, Amazon GLOBAL EXECUTION TODAY GLOBAL ECONOMIC INTEGRATION @hlorenzen | @cloudwordsinc | #ruletheworld
    4. 4. LEAVING MONEY ON THE TABLE © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 4 GLOBAL MARKET OPPORTUNITIES ARE BEING IGNORED, AND LEFT TO COMPETITORS AND TOO MUCH TIME AND MONEY IS BEING SPENT TO DO NOT ENOUGH @hlorenzen | @cloudwordsinc | #ruletheworld
    5. 5. MARKETERS LIKE YOU CAN REIGN SUPREME OVER GLOBAL GROWTH o At front lines of revenue creation o Making savvy technology purchases o Creating the content, campaigns and conversations that can influence customers worldwide © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 5@hlorenzen | @cloudwordsinc | #ruletheworld
    6. 6. THE FULL PICTURE OF MARKETING GLOBALIZATION TRANSLATION This is only the tip of the iceberg. © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 6 PRODUCTIVITY How can you localize all that you want to in less time with fewer resources? OPPORTUNITY Are you effectively reaching all markets that can benefit from your company’s product or services? $
    7. 7. STUCK IN OLD APPROACHES © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 7 Demand Gen MarketersRegional/Field Marketers Corporate Marketers Reviewer in EMEA Reviewer in APAC EMEA Translator APAC Translator Americas Translator Translation Vendor Portal Email FTP .XLS Website Marketing Automation Platform Collateral Vendor PortalHIGH COSTS UNTAPPED DEMAND SLOW GLOBAL ROLL-OUTS POOR USE OF MARKETERS’ TIME INCONSISTENT MESSAGE ACROSS MARKETS TEDIOUS CUTTING AND PASTING NOT ENOUGH CAMPAIGNS TO SUPPORT ALL MARKETS @hlorenzen | @cloudwordsinc | #ruletheworld
    8. 8. THE MISSING PIECE OF THE MARKETING TECHNOLOGY STACK © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 8 MARKETERS HAVE TECHNOLOGY FOR… Why not for MARKETING GLOBALIZATION? SALES PROCESSES @hlorenzen | @cloudwordsinc | #ruletheworld
    9. 9. CLOUDWORDS VALUE © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 9 FASTER TIME-TO- REVENUE MORE CAMPAIGNS AND CONTENT IN MORE MARKETS FASTER TIME-TO- MARKETIMPROVED LOCALIZATIO N PRODUCTIVIT Y Cloudwords powers the global go-to-market strategies of the world’s leading brands by accelerating and simplifying the localization of their content, products and customer experiences, and thus time-to- market and time-to-revenue. @hlorenzen | @cloudwordsinc | #ruletheworld Reduces • Translation costs • Team costs and inefficiencies • Opportunity costs
    10. 10. CUSTOMERS TRAILBLAZING A BETTER APPROACH TO GLOBAL MARKETING © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 10 “With Cloudwords, we increased team productivity by 50% and improved time to market by 40%.” Barbara Sekel, Manager Pre-Sales Globalization & Marketing Process
    11. 11. MODERN MARKETING GLOBALIZATION: THE CLOUDWORDS WAY © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 11
    12. 12. TODAY’S MODERN MARKETERS HAVE A LOT TO ORCHESTRATE GLOBALLY © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 12 o Websites o Videos o Emails o Collateral o Infographics o Blogs o Landing pages o Press releases o Presentations o Increase brand awareness o Fill pipeline o Launch new products o Improve campaign conversions o Increase customer engagement RegionalGlobal Local Where is my team on the progress of these?! @hlorenzen | @cloudwordsinc | #ruletheworld
    13. 13. GIVING YOU GLOBAL VISIBILITY… © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 13 Interactive dashboard to track readiness by project, content source or language Identify projects at risk and key bottlenecks early-on to ensure timely campaign launch THE CAMPAIGN DASHBOARD PROVIDES A SINGLE LENS INTO THE PROGRESS AND READINESS OF YOUR GLOBAL CAMPAIGN
    14. 14. CLOUDWORDS MARKETING GLOBALIZATION CLOUD © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 14 “Campaign engagement Increased 400%.”
    15. 15. MARKETING CAMPAIGN GLOBALIZATION © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 15 YOUR ELOQUA CAMPAIGNS: ANY LANGUAGE IN A FEW CLICKS Cloudwords automatically pulls content out of Eloqua, sends it off to translation, and returns the content to the templates you’ve chosen! Even dynamic content is translated. The process literally takes seconds, not hours. CLOUDWORDS FOR ELOQUA o Generate more leads and revenue by running more campaigns in more markets o Gain visibility into demand generation programs across all languages o Eliminate time-consuming, tedious, manual tasks of localizing micro-sites, landing pages, forms and email campaigns o Increase campaign speed-to-market o Collaborate with all your translation service providers and team members worldwide o Build, and centrally host, your company’s proprietary Translation Memory o Gain control over global messaging and brand, while empowering all marketers
    16. 16. CLOUDWORDS LETS YOU… © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 16 SPEED UP, SIMPLIFY, AND REDUCE THE COSTS OF GETTING YOUR CAMPAIGNS, CONTENT, AND CONVERSATIONS INTO THE LANGUAGES OF YOUR TARGET AUDIENCES Centralized multilingual glossary Style guides Central control, local empowerment GLOBAL BRAND CONSISTENCY Pre-built integrations for your content systems Open API Automated content GLOBALIZED TECHNOLOGY INVESTMENTS Translation vendor benchmarking Centrally hosted Translation Memory 40% (and more) savings! REDUCED COSTS Automated workflow No copy & paste In-context review 50% (and more) faster! INCREASED PRODUCTIVITY & SPEED Reporting and analytics Localization spend Time-to-market efficiencies Translation memory utilization VALUABLE VISIBILITY
    17. 17. HELPING MARKETERS… © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 17
    18. 18. © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 18 THANK YOU! Questions?
    19. 19. LET’S GET THE GLOBE ROLLING! NEXT STEPS ① Visit us at the Cloudwords booth ② After the show, we can connect you in under two minutes. ③ Start running multilingual projects immediately! ④ Be the GLOBAL CHAMPION to all your colleagues around the world! © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 19
    20. 20. © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 20

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