Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 SEO Trends To Watch Out for in 2017


Published on

During 2016, we saw the Penguin and Panda algorithm rule the SEO. Going into 2017, these are the SEO trends that are going to shape the world of SEO.

Published in: Marketing
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website!
    Are you sure you want to  Yes  No
    Your message goes here

7 SEO Trends To Watch Out for in 2017

  1. 1. 7 SEO Trends To Watch Out For In 2017
  2. 2. “Change brings opportunity”
  3. 3. It is true that the SEO world is changing pretty fast.
  4. 4. During the last few years, Google algorithm updates have totally changed the web marketing field. Many businesses vanished as a result of the Panda, Penguin, and other algorithm updates.
  5. 5. Proactive SEO’s were successful this year too and can be successful in 2017 again only if they make smart decisions according to the upcoming SEO trends in 2017.
  6. 6. 7 SEO Trends to Watch in 2017 are ▪Optimize User Intention ▪More Rich Snippets in SERP’s ▪Cross Channel Marketing ▪Accelerated Mobile Pages (AMP) or Mobile Marketing ▪Get Ready for Voice Search Algorithms ▪HTTPS Eating up Referral Data ▪Artificial Intelligence
  7. 7. Optimize User Intention The significance of keywords is never going to finish or die because users search for queries and phrases in search engines. Brands will have to make strategies to focus on intent rather than just keywords. It means you need to work for the content or queries your buyer persona is searching. Once you complete your research regarding search queries, educate your customer. Keep a sharp eye on analytics and see the impact.
  8. 8. More Rich Snippets in SERP’s Google shows results along with searches for movies, videos, and reviews. The search result is generated by the schema markup or structured data markup. According to a research study, the number of search results showing rich snippets has already doubled in the last two years, and this trend will multiply in the upcoming years.
  9. 9. Cross Channel Marketing Cross-channel marketing is an extension of multi-channel marketing. Its actual purpose is to create prominent brand presence between different devices and platforms so that user makes a purchase. Studies suggest that cross-channel marketing is still in its infancy stage, but its trend will continue to rise in 2017.
  10. 10. Accelerated Mobile Pages (AMP) or Mobile Marketing Google also announced that it would be focusing on indexing websites designed with the mobile first approach. This announcement increases the importance to emphasize on optimizing websites for mobile devices. Mobile optimization is expected to become mandatory for SEO in 2017.
  11. 11. Get Ready for Voice Search Algorithms Voice search will undergo drastic changes in 2017 with better voice recognition and understanding. It includes understating of localized based content, personalized information, spoken queries and previous searches. Marketers will have to think beyond text-based queries in 2017, which might be one of the biggest change in the search industry.
  12. 12. HTTPS Eating up Referral Data Since then many companies just ran to shift from HTTP to HTTPS. However, the problem is that HTTPS has been eating up a lot of referral data. Moreover, you need to restore referral data to your HTTP website coming from HTTPS websites. Also, you will need to make sure that your HTTPS website passes referral data to HTTP sites. All this increases the risk of losing out on ranking, going into 2017.
  13. 13. Artificial Intelligence Google has been working for a long time on artificial intelligence to improve search results. In 2017, artificial intelligence is expected to bring a major change in the algorithm. Its impact will push marketers to rethink their optimization strategies like heading tags and alt texts. They will also have to shift their focus towards intent.
  14. 14. What Influencers Have to Say About SEO Trends for 2017
  15. 15. Danny Dover Marketerswillneedtostartworkingon greater,morevaluablepiecesofcontent thatareoptimizedforhowhumans(and subsequentlycomputers)interpret, comprehendandlearnfromandshare informationonline.”
  16. 16. Eric Enge “AnincreasingamountofSEOattention willgointoApps,AppDeepLinking,and AppStoreOptimization(anditshould!).”
  17. 17. Eric Hebert “Top3SEOtrends?Iwouldsaythebestadvice Icangiveis1.StopworryingaboutSEOtrends; 2.Worryaboutputtingtogetherreal marketingcampaignsthataregoingtoget peopletalkingaboutyourproductandservice; and3.Payattentiontohowpeopleuseyour website,whattheyarelookingfor
  18. 18. Jason Quey “1.AIwillslowlychangethelandscape. 2.Theslowpullawayfromthelong-form content. 3.Computergeneratedarticleswillbeginto rank.”
  19. 19. The Final Word
  20. 20. Only SEO’s who work from the user’s perspective and make strategies according to the latest algorithm will survive in 2017
  21. 21. Black Hat SEO is near to its death.
  22. 22. Thank You