Doing Business in the Cloud

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Doing Business in the Cloud

  1. 1. CST37: Doing Business in the Cloud February 15, 2012 Bringing Business to the Cloud
  2. 2. Bringing Business to the Cloud Cloudsoft enables enterprises to develop, deploy and manage business critical distributed applications in the cloud. Cloudsoft’s software ensures that these applications are elastic, self-optimizing, and can span multiple clouds.Strictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 2
  3. 3. Demo http://www.cloudsoftcorp.com/products/view-demo/Strictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 3
  4. 4. The Fundamental Challenge for PaaS•  How can developers create business applications without wasting time on implementation details?•  How can operations maintain SLAs and ensure governance and compliance while optimizing for cost and performance?•  How can the business avoid lock-in and exploit cloud to its fullest extent?Strictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 4
  5. 5. Application Platform Toolkit (APT)•  monterey [ application mobility ] dramatically simpli es the design and development of distributed elastic applications in conjunction with other middleware components•  brooklyn [ runtime agility ] automates the deployment and management of applications in line with your business policies•  jclouds [ cloud portability ] eliminates lock-in and enables your business to implement a multi-cloud strategyStrictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 5
  6. 6. Putting It All Together Cloudsoft enabled Application Platform Application Code app fabric DEVELOPMENT PaaS Elastic applications Business Policies running optimally in a multi-cloud environmentStrictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 6
  7. 7. Use Case 1: Real-Time Risk Analysis•  High-volume exchange needs to manage credit risk in real-time•  Value at risk monitored across markets for each trader  problems of scale and complexityCloudsoft Solution:•  brooklyn dynamically creates appropriate analysis work ows to identify & focus on emerging problems•  brooklyn automatically scales out/back the application as needed, determines optimal location(s) for processing and manages location changes via Monterey•  monterey enables processing to move around while still running•  jclouds is embedded to ensure future-proo ngStrictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 7
  8. 8. Use Case 2: PaaSifying an existing application•  Global investment bank has developed a rapid application development and real-time data infrastructure for risk•  Deployed across 20 lines of business•  Scale and complexity of deployment now demands the incorporation of automated management and real-time elasticityCloudsoft Solution:•  brooklyn provides intelligent control plane for existing platform (with little or no modi cation to the platform)•  Policy-based management automatically scales the platform as required, and in the right location leveraging jcloudsStrictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 8
  9. 9. Use Case 3: Cloud Portability•  Leading sports betting platform moving to the cloud as SaaS  new business model for betting retailers•  Multiple jurisdictions requires multiple providers and strict controls•  Cost model requires automatic management & auto-optimisationCloudsoft Solution:•  jclouds enables the platform to run unchanged across providers•  brooklyn enforces jurisdictional constraints•  brooklyn automates the deployment, management and scaling of each retailer’s platform while it is runningStrictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 9
  10. 10. Use Case 4: Global Data Compliance•  Global investment bank implementing reference data platform•  Applications must only consume ref data from approved sources, and ref data must update applications within SLA•  Only reliable proof is in network records collected globally  problems of scale, distribution, deriving business contextCloudsoft Solution:•  monterey hosts analysis logic that creates multi-layered model which identi es how ref data ows around the bank.•  monterey enables processing to move to the data and minimise WAN costs•  brooklyn enforces jurisdictional constraints and manages scalingStrictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 10
  11. 11. Using Cloud Without Losing Control™Strictly Con dential © 2012 Cloudsoft Corporation 16/02/2012 Page: 11
  12. 12. Thank youBringing Business to the Cloud

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