The Truth Behind 2.5 Million Searches:  Reality TV,   Politicians                & Death                 © 2007-2012 Rolan...
One Year: 11th June 2011 to 9th June 2012                    © 2007-2012 Roland Dunn
One Year: 11th June 2011 to 9th June 2012                  Queen’s                     Gary SpeedBudget            SpeechR...
Clusters of “budget” Related Search Queries                                                       Budget 2012             ...
Clusters of “child benefit” Related Search Queries                                         Child Benefit                  ...
“child benefit” v “budget”:            © 2007-2012 Roland Dunn
“child benefit” v “budget”:            © 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
Search ClustersStories behind the news, not just data & facts                      © 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
HABITAT   Notts Forest CROYDON                          © 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
© 2007-2012 Roland Dunn
"ancien regime nobles on back of peasants“Real Search Queries to the Daily Mail:"how do educated women decide to have chil...
"ancien regime nobles on back of peasants“Real Search Queries to the Daily Mail:"how do educated women decide to have chil...
Upcoming SlideShare
Loading in …5
×

Understanding How People Search for News & Politics Online: Reality TV, Politicians & Death

802 views

Published on

The BBC wished to know about how people search for News and Politics online. This is a presentation at the recent O'Reilly Strata Conference, the Ignite Event, discussing how I analysed 2.5 million searches (via clustering), the findings, and the implications for significant scale content organisations such as the BBC.

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
802
On SlideShare
0
From Embeds
0
Number of Embeds
296
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Understanding How People Search for News & Politics Online: Reality TV, Politicians & Death

  1. 1. The Truth Behind 2.5 Million Searches: Reality TV, Politicians & Death © 2007-2012 Roland Dunn
  2. 2. One Year: 11th June 2011 to 9th June 2012 © 2007-2012 Roland Dunn
  3. 3. One Year: 11th June 2011 to 9th June 2012 Queen’s Gary SpeedBudget SpeechRiots Liam Fox Euro 2012 © 2007-2012 Roland Dunn
  4. 4. Clusters of “budget” Related Search Queries Budget 2012 Budget & Tax Budget Calculator Budget & Pensioners Budget & Car Tax Creditsbudget calculator budget tax creditsbudget calculator uk budget child tax credit budget changes to taxthe budget calculator What the Budget creditsbudget calculater Budget & Stamp Dutybudget tax calculator Means to Me the budget and tax creditsbudget calcualtortax budget calculator tax credits budgetbudget calculator the budget tax credits budget stamp duty child tax credit budget2011 stamp duty budget what the budget means to me budgetand child tax budget and stamp duty what does the budget mean to me credit the budget stamp duty what does the budget mean for me 15% stamp duty budget budget what it means to me budget avoid paying stamp duty budget fist time buyers stamp duty land tax budget changes to stamp duty © 2007-2012 Roland Dunn
  5. 5. Clusters of “child benefit” Related Search Queries Child Benefit Child BenefitChild Benefit Changes Child Benefit for those Child Benefit Cuts and the Self & Rethink Not Married Employed Child Benefit Parent Child Benefit for Trap Higher Rate Tax Payers © 2007-2012 Roland Dunn
  6. 6. “child benefit” v “budget”: © 2007-2012 Roland Dunn
  7. 7. “child benefit” v “budget”: © 2007-2012 Roland Dunn
  8. 8. © 2007-2012 Roland Dunn
  9. 9. © 2007-2012 Roland Dunn
  10. 10. Search ClustersStories behind the news, not just data & facts © 2007-2012 Roland Dunn
  11. 11. © 2007-2012 Roland Dunn
  12. 12. © 2007-2012 Roland Dunn
  13. 13. © 2007-2012 Roland Dunn
  14. 14. © 2007-2012 Roland Dunn
  15. 15. HABITAT Notts Forest CROYDON © 2007-2012 Roland Dunn
  16. 16. © 2007-2012 Roland Dunn
  17. 17. © 2007-2012 Roland Dunn
  18. 18. © 2007-2012 Roland Dunn
  19. 19. "ancien regime nobles on back of peasants“Real Search Queries to the Daily Mail:"how do educated women decide to have children?“"how to sew on arms to top“And finally:"is neil armstrong muslim“ © 2007-2012 Roland Dunn
  20. 20. "ancien regime nobles on back of peasants“Real Search Queries to the Daily Mail:"how do educated women decide to have children?“"how to sew on arms to top“And finally:"is neil armstrong muslim“ http://www.cloudshapes.co.uk/ @roland_dunn © 2007-2012 Roland Dunn

×