Welcome, thank you for attending today Our topic Cloud Content Management is such a new subject that at the time I drafted this presentation there is not a Wikipedia entry for CCM. The term was originally coined by Larry Hawes of Dow Brook Advisory Service He was hired by Box (formerly box.net) in 2010 when he was with Gilbane Group. Box was championing the term in order to differentiate traditional ECM from Content Management, File Sharing and Collaboration in the cloud. I have blogged on this subject extensively. My perspective was to continue to create a distinct line between what I call ‘Legacy’ ECM that is operated in an OnPremise models that are traditionally expensive, complicated and proprietary. The fact that Mobile and Integration are included in the topic is more a factor of necessity than purpose. The cloud computing model by its nature is mobile, there are few boundaries – provided access to cell towers or broadband WiFi exists Integration is an after affect that is required to link or bridge newer cloud computing solutions to legacy OnPremise applications References: http://www.dowbrook.com/content/cloud-content-management-vision-quickly-becoming-reality http://ecmprofessional.com/2011/07/29/ecm-fast-forward/
What is the Cloud anyway? Who is using it and how fast is it growing? How can traditional ECM activities be accomplished using CCM?
It is fun to look back and see how far we have come from the early days of mainframe and mini computers Here we have a Disk Drive / Mainframe Data Center and later cubicles filled with CRT monitors
Traditionally organizations fund IT projects using budgeted capital dollars for new system implementation and software licensing and MX. Onsite Data Center operations grow extensively over time and require large investments for upgrading Server HW Onsite ERP / CRM / ECM and Network infrastructure require significant investment Data Backup and UPS equipment for Disaster Recovery Traditionally IT staff are focused on server specs to support On-Premise systems -- in the cloud you focus on Bandwidth | Wireless Access Points As you move from budgetary capital expenditures that happen in spikes you flatten out your IT expenses and utilize operational expenditures, this also allows for scaling up / down based on usage requirements As you move to Off-Premise cloud solutions you also shift your focus from traditional Software Assurance support to Service Level Agreements. Focus shifts from new versions/features/bug fixes to Operations/Administration/Management – things like connection status monitoring / delay measurement / loss measurement / loopback & throughput testing. The Cloud scales at will, no longer are you faced with the pain of procuring new hardware, setting up the hardware, etc.
This trend is often referred to as the ‘Consumerization of IT’ As the workforce demographic continues to shift from Baby Boomers to GenX / Y / Millennial ’s and beyond the mobility of the modern knowledge worker demands that they can access corporate IT Assets on their personal devices. They are efficient and masters of multi-tasking. They use technologies that most CIO ’s have never heard of, they are easy to use and intuitive. They should and will expect that services, platforms and tools they use to perform their jobs are as easy to use as in their personal lives. The new Washington State CIO Bharat Shyam (formerly of Microsoft) eschewed State provided laptop equipment and demanded instead that his smart phone and tablet computer were connected to the State Network and Information assets. Stating “this is all I need to get information and make decisions” The days of the ‘fire-fighter’ mentality in IT and the loathing that often comes when other departments have to work with IT changes in the cloud. IT becomes the enabler of services and information assets working more as a consultant and facilitator rather than a mystical soothsayer. “Bring me your questions and I will get with the my team and bring you a solution” “instead it is very likely that a knowledge worker will come to IT and say “hey I found this great new app, we should look at adding this to our toolbox” – The users know the benefit the app will bring in terms of efficiency, IT can analyze the security, integration and corporate SLA requirements that need to be met in order for the App to be approved. The fact is people are going to use what they feel allows them to get their jobs done faster and just like social media you can ’t really stop it. That whole block it at the firewall thing is so just burying your head in the sand. Roll your sleeves up learn something new, you never know you might just have a little fun while your at it.
Software as a Service – Anything from email, document creation, project management, accounting, file-sharing, digital signature, workflow Platform as a Service – Development tools or sandbox objects like database, development tools, web services, function specific code execution, security models Infrastructure as a Service – Servers, Usually virtualized (VMWare / HyperV), Raw block storage, Network Components, Load Balancers, Firewall Operating environments are wide open – Unix / Java / Windows / OpenSource Open Cloud Initiatives: OpenStack / OpenCloud.org / Heroku / Cloud.com / OpenNebula.org / Nimbus / Xen.org Developer Communities pushing the cloud through open communication and developer contests – cloudspokes.com
The growth of cloud computing is more than just a technology shift It requires fundamental cultural change throughout the organization both inside and outside IT By leading and managing this change CIO ’s can drive cloud adoption while assuming a new, even more strategic role By partnering with business leaders to develop more agile operations and new revenue streams. Resources: Scribd | ReadWriteWeb | GigaOm
Zettabytes is a little like the National Debt, hard to comprehend. Let’s not even talk about Yottabyte(s) A ZB is 2 to the 70 th Power To give you an idea of how fast this is growing Amazon S3 reported that at the close of 2011 that 762B objects stored, that is a 192% increase over 2010. At peak times AWS reported 500K requests per second for these objects.
The traditional models of enterprise content management Typically Capital Expense IT project budgeted anywhere from $60K - $1M+ Software licensing | Hardware procurement | Software Maintenance & Upgrades Depending on scope a project can take between 30 days – 6mos.+ Traditional on Premise legacy ECM solutions are very mature in terms of functionality and compliance requirements
Cloud Content Management is more about collaboration and accessibility There are providers that have been offering ASP or Hosted solutions that are similar to On Premise Legacy ECM just ‘Cloud Washed’ The newer companies that have not come from a traditional background are focused on more open and simple use cases That is not to say they aren’t secure, scalable and integrated. In fact in many cases it is easier to integrate because of their web services architecture. They are easier to use than the traditional ECM platforms that are often complicated and can require many hours of specialized training to use. CCM solutions are not as feature bloated as traditional onPremise ECM and lack some of the compliance certifications needed in some industries The major difference I have found is that general users like to use CCM because it looks and acts like social software
The cloud provides an elastic computing platform that eliminates the focus on pure compute infrastructure and puts the focus on business use case. Think about what your business goes through when needing to upgrade servers, software or rollout a new solution. The amount of time and money spent gathering raw compute requirements and procuring the hardware and software is enormous. In a matter of a few minutes or hours you can either register or subscribe for software that works right now or spin up preconfigured server farms. Email | Finance | Content Management | Document Scanning | Workflow | Digital Signature | Collaboration The Cloud has enable hundreds of entirely new mobile software eco system to emerge – Apple AppStore / Amazon MarketPlace / Google Apps MarketPlace
There are some popular solutions in this space Dell Boomi Otixio RunMyProcess Okta – 1100 apps pre-integrated for SSO (SAML based security)
Next let’s explore a few of the cloud ready business applications. There are hundreds of applications, we have selected a handful to showcase today.
Wordpress – Joomla – Drupal | All open source web content management You can build a modern looking website in hours. Buy a domain name, select a hosting provider, install wordpress, buy and apply a theme Create content and publish. Add widgets for everything from social sharing, eCommerce and SEO packages in minutes.
Alfresco – OpenSource cloud Beta Dashboard | Sites | Document Libraries Very clean | No Training Folder Layout | MetaTagging | Global Search Flash Viewer | Native files | Comment Threads Trending | Liking | Favorites Document Management | Sharing Social Business Features
Actionable: End-users need an efficient and productive way to collaborate and curate content Accessible: Find and distribute content with web portals, mobile devices, and third party tools Manageable: Leverage SharePoint 2010 Governance without any End-User intervention
The Cloud Enabled Business
Cloud Content Management The Cloud Enabled Business Shadrach White President | CEO @shadrachwhite
Agenda• Cloud Shift• Cloud Stack• Cloud Statistics• CCM – Traditional | Collaboration• Mobile | Integration• SaaS Examples
Cloud Statistics • 50M physical servers worldwide • Google controls 2% (1M Servers) • 33,157 Data Center providers (23K in the US) • By 2013 60% of all server workloads will be virtualized • 10 VM’s per physical host = 80-100M VM/Year • Forrester • Personal cloud will be a $12B market by 2016 • Success for the cloud hinges on Broadband | WiFi • App performance is required for acceptable levels of servicehttp://www.readwriteweb.com/cloud/2010/11/3-infographics-about-cloud-com.phphttp://www.scribd.com/doc/65939446/The-New-CIO-Agenda-2011http://gigaom.com/cloud/its-cloud-prediction-time-idc-gartner-and-i-weigh-in/
Cloud Statistics 1,000,000,00,000,000,000,000 ZB• IDC - 2012 • 2.43 Zettabytes of unstructured data will be created • 80% of new commercial enterprise apps will be deployed on cloud platforms • $1B in cloud services business for Amazon with Google close behind ($385M Q3 2011)• Gartner • By 2016 more than 50% of Global 1000 companies will have stored customer- sensitive data in the public cloud • By 2015, the prices for 80% of cloud services will include a global energy surchargehttp://www.readwriteweb.com/cloud/2010/11/3-infographics-about-cloud-com.phphttp://www.scribd.com/doc/65939446/The-New-CIO-Agenda-2011http://gigaom.com/cloud/its-cloud-prediction-time-idc-gartner-and-i-weigh-in/
Collaboration• File Sharing• Document Authoring• Social Business• Voice | Video• Polling | Ranking• Like | Trend
Mobile Cloud • Travel • Mobile CM • Digital Signature • Banking