Partnering for Mobile Success

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Recent IDG Research shows SMBs and their big enterprise cousins both list various security-related concerns as the top challenges to mobility.

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Partnering for Mobile Success

  1. 1. PARTNERING FOR MOBILE SUCCESS
  2. 2. MARKETING RESEARCH EMPLOYEE ENGAGEMENT A WORLD OF INSIGHTS Research Services Presented September 2013 on behalf of PARTNERING FOR MOBILE SUCCESS
  3. 3. 3PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services Top drivers of SMB mobility investments Most important drivers of your company’s planned investments in mobility over the next 12 months 69% 58% 55% 46% 43% 38% 34% 32% 21% 10% 0% Improving end-user productivity Improving customer support or services Improving decision making via immediate access to info Increasing collaboration among employees Lowering operating costs Improving employee satisfaction Gaining competitive/information edge Expanding revenue opportunities Consumerizing IT Improving supply chain management Other
  4. 4. Top mobility demands from users and lines of business 4PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 66% 57% 46% 41% 35% 33% 30% 25% 24% 23% 19% 16% 1% Access corporate email via mobile devices Access corprorate apps via mobile devices Supporting BYOD requirements Ability to use device of choice Ability to access/store data in cloud-based mobile apps Using/Improving mobile collaboration and conferencing apps Redefining business processes to leverage wireless access to info Ability to update security settings Deploying mobile apps with consumer-like functionality Implementing device/OS standards and policies to limit complexity Creating custom mobile apps Designing mobile apps to take advantage of native device capabilities Other
  5. 5. Most challenging mobile-related activities 5PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 52% 51% 47% 40% 34% 30% 29% 28% 26% 25% 22% 20% 14% 3% Managing device security Setting and enforcing mobile policies Managing network security Providing mobile access to corporate data and applications Ensuring compliance and producing audit trails Too many OS/platforms to support Training internal IT resources Supporting connectivity and Wi-Fi access Resolving helpdesk incidents and problems Mobile app development Finding/sourcing specialized IT skill sets Installing and updating software Closed/proprietary nature of mobile platforms Other
  6. 6. Most important attributes when evaluating mobile partners 6PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 64% 63% 60% 50% 46% 32% 31% 26% 18% 14% 2% Ease of IT support and management with existing tools Security Integration into existing infrastructure Ease of use/Minimal training requirement Access to corporate, custom and productivity apps Scalability Wide choice of mobile devices on consistent platform Familiar user interfaces Improved movement of corporate data to the cloud Familiar and open app development tools Other
  7. 7. Benefits companies most hope to gain from mobile partnerships 7PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services 55% 41% 29% 24% 14% 12% 10% 6% 1% Cost savings/efficiency Better security Reduced complexity Better mobile support Expertise across multiple mobile platforms and OSs More predictable costs Better bandwidth/storage Expertise across multiple mobile devices Other
  8. 8. Methodology and Research Objectives Sample Field Work September 16, 2013 to September 23, 2013 Total Respondents 155 Qualifiers Employment at a company with between 50-499 employees; Involved in IT mobile strategy Audience IDGE Research Panels Collection Online Questionnaire Number of Questions 5 (excluding screeners and demographics) Method Survey Goals 8PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services This survey was conducted to determine: • Drivers of mobility investments at SMB organizations over the next 12 months • Top mobility-related demands from end-users • Top challenges with regard to mobility implementation and support • Important attributes when evaluating mobile partners • Top benefits expected from mobile partners
  9. 9. Total Respondents Organization Size Job Title Breakdown Involvement in IT Purchase Decisions 9PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services Respondent Profile 155 Executive IT Management0 19% IT Management 31% IT Professionals 17% Business Management 25% Other 8% 250-499 employees 32% 50-249 employees 68% 72% 68% 85% 72% 38% 45% Determine the business need Determine requirements Evaluate prosucts and services Recommend and select vendors Sell internally Approve/authorize expenditures
  10. 10. IDG Research Services specializes in marketing and media-related research for technology marketers. As a division of International Data Group (IDG), the world's leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to its clients in the form of a small, customer-focused business. For more information please visit our website. Janet King GM/Vice President Office: 207-847-9377 Fax: 207-847-9373 Email: janet_king@idgresearch.com 10PARTNERING FOR MOBILE SUCCESS A WORLD OF INSIGHTS Research Services

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